GSMA ANNOUNCES FIRST KEYNOTE SPEAKERS FOR MOBILE WORLD CONGRE SHANGHAI 05

Leaders from BSH Home Appliances, Idea Cellular, KDDI, Nokia, NTT DOCOMO, Telenor and Telstra to Keynote in Shanghai

London: The GSMA today provided updates on the 2015 GSMA Mobile World Congress Shanghai, including the first keynote speakers, new exhibitors and additional events and programmes at the annual mobile industary event. Mobile World Congress Shanghai will take place 15-17 July 2015 at the Shanghai New International Expo Centre (SNIEC).

The keynote speakers announced today will offer attendees important insights on the trends, opportunities and challenges that are shaping the mobile industry today, said Michael O'Hara, Chief Marketing Officer, GSMA. In addition to the conference, Mobile World Congress Shanghai offers a wide range of educational programmes and experiences that address attendees' varied interests, whether it's the latest in connected living, new developments in digital commerce or hot topics in mobile entertainment.

Mobile World Congress Shanghai Keynote Programme

The Mobile World Congress Shanghai conference programme will feature three keynote sessions over two days, bringing together C-level executives to explore the latest mobile industry trends. The first speakers confirmed to participate in the keynote programme at Mobile World Congress Shanghai 2015 include:

Karsten Ottenberg, CEO, BSH Home Appliances

Anne Bouverot, Director General, GSMA

Himanshu Kapania, Managing Director, Idea Cellular

Tadashi Onodera, Chairman, KDDI

Rajeev Suri, CEO, Nokia

Kaoru Kato, President and CEO, NTT DOCOMO

Jon Fredrik Baksaas, President and CEO, Telenor Group and Chairman, GSMA

David Thodey, CEO, Telstra

The conference programme will address a range of subjects such as digital commerce, enterprise mobility, innovation and start-ups, LTE and 5G, M2M and the Internet of Things, mobile identity and personalisation, network virtualisation and new business models for the mobile internet, among other topics. The Call for Papers for Mobile World Congress Shanghai will be open through Friday, 10 April 2015. For more information on the conference programme, including the Call for Papers, visit www.mwcshanghai.com/learn/conference/.

New Additions to the Mobile World Congress Shanghai Exhibition

The Mobile World Congress Shanghai exhibition will spotlight the leading technologies, products and services that are shaping the future of the mobile industry, from network infrastructure to mobile handsets and devices to software and applications and much more. Cheetah Mobile, Droiders, Lenovo, Open Mobile Alliance (OMA), PCCW, SD Alliance, Silent Circle and SOTI, Inc. are among the latest companies to sign on for the exhibition, along with regional pavilions from India (Internet and Mobile Alliance of India), Indonesia, Thailand and Washington State (USA). Previously announced exhibitors include Airwatch, Alcatel-Lucent, Askey, China Mobile, Far Eastone Telecommunications, Gemalto, Huawei, LeTV, Mozilla, Nokia Networks, SK Telecom, Suzhou Snail, Visa and ZTE, with pavilions from Berlin, Hong Kong, Israel, Korea, Shenzhen and Taiwan. For more information, visit www.mwcshanghai.com/see-do/exhibition/.

New Programmes at Mobile World Congress Shanghai

In addition to the exhibition and conference, Mobile World Congress Shanghai will include a range of informative educational programmes that address attendees' specific requirements. The Mobile Internet Summit, with partner CCTV, will feature discussions between mobile and internet leaders on hot topics such as online-to-offline commerce, collaboration and security issues. For more information, visit www.mwcshanghai.com/mobile-internet-summit/.

The Digital Commerce Summit will share best practices for mobile operators and service providers to simplify product launches and overcome operational challenges. The programme will also focus on collaboration to drive interoperability and scale for economic growth, while sharing live case studies from retail, public services, finance and other applications. Global Platform and PayPal have both signed on as Supporting Partners for the Digital Commerce Summit. For more information, visit www.mwcshanghai.com/digital-commerce-summit/.

Registration for Mobile World Congress Shanghai Now Open

Registration for Mobile World Congress Shanghai is now open for all attendees and pass types. For information on pass types and how to register, visit www.mwcshanghai.com/attend/register/.

Get Involved at Mobile World Congress Shanghai 2015

For more information on the 2015 Mobile World Congress Shanghai including how to exhibit or sponsor, visit www.mwcshanghai.com. Follow developments and updates on Mobile World Congress Shanghai through our social media channels - use #MWCS15 on Twitter and follow us at @GSMA, or get regular updates through our LinkedIn Showcase Page. In China, you can follow us on Sina Weibo http://weibo.com/mwcshanghai or on the GSMA account on WeChat.

-ENDS-

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Simplified Chinese

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

Media Contacts:

For the GSMA

Zhao Qing (Beijing)

+8610 8569 9916

qzhao@webershandwick.com

Will Zhang (Beijing)

+8610 8569 9855

wzhang@webershandwick.com

Ava Lau (Hong Kong)

+852 2533 9928

alau@webershandwick.com

GSMA Press Office

pressoffice@gsma.com

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