SVG New Sponsor Spotlight: Pixotope's Sam Leadsom on the Power of Virtual Production and Mixed Reality

SVG New Sponsor Spotlight: Pixotope's Sam Leadsom on the Power of Virtual Production and Mixed Reality By Jason Dachman, Chief Editor

Tuesday, September 7, 2021 - 9:55 am

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The Sports Video Group is excited to welcome Pixotope as a corporate sponsor. Pixotope is the world's leading Virtual Production solution for live media production. Leveraging the full power of the Unreal (UE4) render engine, Pixotope empowers content creators and broadcasters to produce best in class Mixed Reality content for television, online streaming, and film.

In this New Sponsor Spotlight, SVG's Jason Dachman speaks with Pixtope's VP for Global Business Development Sam Leadsom regarding its recent work at the Olympics and Super Bowl, the the accelerating adoption of mixed reality and virtual production methods and technologies, how these tools are key driver in winning back younger audiences, and what's on the horizon for Pixotope and the industry as a whole.

Pixotope is made by The Future Group , an international award-winning software company dedicated to developing the next generation of visual storytelling tools and experiences. The Future Group is headquartered in Oslo, Norway, with regional offices in Croatia, UK, and the USA.

Pixotope recently supported SBS Korea's Olympic coverage with their virtual set in Korea. In North America, Pixotope partnered with CBS Sports to provide Augmented reality graphics for their Superbowl coverage in 2020. Pixotope's involvement was key in helping deliver an ambitious live mixed reality production of the All-Time team sequence to celebrate 100 seasons of the NFL. The complex, seven-minute production combined live action from multiple moving cameras with augmented virtual stages and graphics.

LINK:	https://www.sportsvideo.org/2021/09/07/svg-new-sponsor-spotlight-pixot...
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