It's official: Spotify and FC Barcelona are pleased to announce a long-term partnership, which officially kicks off in July 2022, where Spotify will become the Main Partner of the Club and the Official Audio Streaming Partner. Our brand will appear on the front of both men's and women's team shirts and training shirts beginning in the 2022-2023 season. Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to be a space that celebrates artists from across the world. Spotify will also become Title Partner of the Stadium with the historic Camp Nou stadium rebranded Spotify Camp Nou.
Additionally, Spotify will use the partnership to shine a spotlight on artists from all over the world. This will bring the worlds of music and football together, giving a global stage to players and artists at Spotify Camp Nou.
The partnership plans are subject to the ratification of the Barcelona Members Assembly, which will take place in early April.
For the Record spoke with Spotify's Chief Freemium Business Officer, Alex Norstr m, to offer more insight into what fans can expect from this unique deal.
Why did Spotify decide to partner with FC Barcelona? That's a great question. Why do Spotify and FC Barcelona make sense together? Why do music and football make sense together? There are a lot of answers from different perspectives-the business perspective, the brand perspective, the marketing perspective. All of which are important.
But for Spotify the answer is very simple: It's about connecting fans with artists of every kind-players and artists, music and sports. Barcelona fans and audio lovers on Spotify will come together to form a massive, globally connected community bridging the worlds of music and football. The vision for the partnership is to create a new platform to help artists interact with Barcelona's global community of fans.
As we look to grow the Spotify brand worldwide, there are few partners that have this sort of scale and global reach. Being able to connect music and football fans from Barcelona to Mumbai, Jakarta to Rio de Janeiro, is really a unique opportunity.
Can you talk about how the partnership took shape? Our vision for the partnership is this: Spotify and FC Barcelona want to bring the worlds of music and football together, giving a global stage to players and artists at Spotify Camp Nou and building new opportunities to connect with fans.
Spotify has never undertaken a partnership at this scale before, but we realized that the magic is approaching ambitious projects at this scale. We've always used our marketing as a platform for artists, so it's adding another huge stage, literally a stadium, to help artists interact with fans around the world. Bar a's games attract a huge, global viewership per season and we're looking forward to working with them to connect artists to this audience.
When visiting the stadium and walking down the hallowed corridors of Camp Nou with its breathtaking scale and unmatched legacy, I felt the power, emotion, and aura of the players, the managers, and the fans who call Camp Nou home. It's a privilege for Spotify to support and become a part of the FC Barcelona family and history.
We also love that FC Barcelona is committed to equality and supporting and cultivating diverse talent. These are values to which Spotify is equally committed. So the easiest part of assembling this partnership is supporting both the men's and women's team. We're now proud partners of FC Barcelona, the women, the men, the institution.
What's the vision for how this partnership will come to life? What can music fans and fans of FC Barcelona expect? We plan to bring this partnership to life in two key ways. First, Camp Nou will become Spotify Camp Nou. Already the home of FC Barcelona fans, Spotify Camp Nou will also put a spotlight on artists and other creators.
Spotify is working with Bar a to leverage our access to in-stadium elements to amplify artists and enable discovery. For example, using the dynamic digital displays to showcase and geo-target relevant artists to Bar a's global TV audience. While viewers in Europe may see a message about one artist, TV viewers in India could be served a different and locally relevant message.
Second, as shirt sponsor, Spotify will work to create a new platform to amplify artist voices. We think this can be more than just a Spotify logo on a shirt. The question we've asked is: How can Spotify work with FC Barcelona to make the shirt a bigger platform with more opportunities for artists? If you think about how we've used our marketing platforms in the past, which regularly spotlight new and female artists through our EQUAL and RADAR programs, you can get a sense of the approach we'll be thinking about for the partnership. We are excited to see what we can dream up together.
There are also other exciting pieces to this partnership that we're considering, and we'll share more later this year.
Could you share more on the benefits you see for artists and fans? Spotify has always used its investment in marketing to amplify and champion artists. So we're taking that same approach and applying it to this partnership.
More fans engaging with our platform means more opportunities for creators to live off of their art, and FC Barcelona's massive global fan base will help fuel that growth. And for fans-both music and Bar a fans-we'll be creating more interactive and exciting experiences to connect with the artists they love.
FC Barcelona has legions of young fans across the world-in fact, most of Bar a's fans are under the age of 30, which is a hugely important audience for Spotify. Those fans also reside in some of Spotify's fastest-growing markets, including India, Latin America, a
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
It's official: Spotify and FC Barcelona are pleased to announce a long-term partnership, which officially kicks off in July 2022, where Spotify will become the Main Partner of the Club and the Official Audio Streaming Partner. Our brand will appear on the front of both men's and women's team shirts and training shirts beginning in the 2022-2023 season. Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to be a space that celebrates artists from across the world. Spotify will also become Title Partner of the Stadium with the historic Camp Nou stadium rebranded Spotify Camp Nou. 
