New York City s El Amanecer De La Esperanza Ministry Aigns Live Broadcasts Of Services To Panasonic s New AJ-PX70 P HD Cameras

The Bronx's thriving El Amanecer de la Esperanza (The Dawn of Hope) Ministry has recently upgraded video production with the addition of four AJ-PX270 camcorders, Panasonic's first P2 HD handhelds with AVC-ULTRA recording.

The new camcorders are being used in full studio configuration for live broadcasts of several weekly services on the church's web site http://www.elamanecer.org, as well as on several international television stations. El Amanecer also utilizes the PX270s on a live half-hour broadcast carried daily on Alerta TV, Verizon FiOS' channel 463. The cameras are used to record services for residual use, including editing pastoral sermons and posting them to the website.

Prior to installing the PX270s this spring, El Amanecer had been working with aging, full-sized analog studio cameras. The quality/price ratio with the PX270s was incredibly persuasive, said Marcos Sebastian, Associate Pastor / Technical Director. Essentially, we were able to realize an upgrade to HD telecasts with full broadcast-quality cameras at a quarter of the price of our former system.

We've been working with the PX270s for two months now, and we're extremely happy, he continued. We achieve great image quality with minimal lighting in our sanctuary. We like the long, extended 22X zoom lens, and rely on the breadth of professional interfaces, including HD/SD-SDI, and the 3G-SDI out to support 1080 60p video output.

Sebastian explained that, during services, three PX270s are static on tripods in the sanctuary, while the fourth is used shoulder-mounted, for roving shots. Editing for web segments is done in Final Cut Pro X.

To view videos El Amanecer has shot with the PX270s, visit http://www.vimeo.com/elamanecer. For more information about El Amanecer de la Esperanza Ministry, visit http://www.elamanecer.org.

About the AJ-HPX270

The AJ-PX270, Panasonic's first P2 HD handheld camcorder with AVC-ULTRA recording, combines the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility. The five-pound PX270 provides all the key functionality of Panasonic's high-end, shoulder-mount camcorder, and features newly-developed high-sensitivity, low-noise 1/3 3-MOS imagers to produce stunning pictures, even in low light conditions.

With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, including high-quality 100Mbps AVC-Intra100, as well as optional 200 Mbps AVC-Intra200. For applications where file size is critical, the camcorder incorporates a choice of AVC-LongG quality levels; for high-speed file exchange, the PX270's high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing,

For more information on Panasonic professional video products, visit http://www.panasonic.com/broadcast.

Panasonic Solutions for Business

Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes-for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained at us.panasonic.com/business-solutions/.

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual Best Global Green Brands report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at http://www.panasonic.com.

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