SVG Summit 2024: Content Management Workshop Brings MAM and Storage Leaders Together For Morning Discussion By Jason Dachman, Editorial Director, U.S.
Monday, December 9, 2024 - 7:52 am
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Join us for the annual Content Management Workshop at Day 1 of The SVG Summit. Learn about the latest developments in media-asset-management (MAM) and orchestration, archive and storage technology, and cloud-based infrastructure and workflows. MAM leaders from major broadcasters and rights-holders, leagues, teams, and vendors offer first-hand perspectives and behind-the-curtain looks at their respective workflows. This workshop is a can't-miss event for anyone looking to build an efficient media-management and storage/archiving ecosystem, as well as to stay up-to-date on the latest technological developments in areas such as AI and ML, virtualization, next-gen storage, and more.
REGISTER: SVG Summit (December 16-17, New York City)
Here's the workshop's full agenda:
10:00 10:05 a.m.: Welcoming Remarks by Lead Sponsor, EditShare
Presented by:
Jeff Herzog, EditShare, Director of Product Management
10:05 10:45 a.m.: AI, ML, and Automation: The Changing Face of Media Management, Personalization, & Monetization
This session aims to go beyond the buzzwords and talk real use cases. MAM is a sector that is rarely fully staffed, so which workflows and tasks can be automated? Can AI help personalize workflows? What would sports-media orgs like to automate that they can't today? How are AI and ML being used to streamline media-management operations and what are the blockers that can potentially stall these efforts? How is AI being used for personalization, engagement, and monetization in sports?
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.
Panelists:
JC Curelop, Perfect Memory, Chief Revenue Officer
Kendall Ginsbach, Riot Games, Global Lead, Content Operations
Michelle Munson, Eluvio, CEO and Co-Founder
Ken Ruck, Magnifi, SVP Americas
10:45 11:00 a.m.: How the Global Gaming League Maximizes Content Value Beyond the Livestream
The Global Gaming League (GGL) is revolutionizing the competitive gaming landscape in many ways, including its content strategy. With GGL's emphasis on player storytelling and personalized fan engagement, the GGL turned to Wasabi hot cloud storage for unlimited, highly available storage that supports its bold vision. Join this session to hear how the Global Gaming League is leveraging its unique content vision to cement itself as a prominent player in the gaming space.
Speakers:
Isabel Freedman, Wasabi Technologies, Product Marketing Manager, Emerging Technologies
Brandon Veldman, Global Gaming League, Chief AI & Data Officer
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11:00 11:30 a.m.: The Redrawn Content Management Map: The Blurring Lines Between DAM, MAM, and PAM
As the media industry continues to evolve at a breakneck pace, the lines between digital asset management, media asset management (MAM), production asset management (PAM) have become increasingly blurred. In addition to continued vendor consolidation, this is a result of changing creative demands and media consumption trends. Learn how this holistic philosophy is impacting users and how you can prepare for the future.
Moderator:
Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair
Panelists:
Brent Angle, CineSys, CTO
Roy Burns, IMT, SVP, Media Solutions
Jeff Herzog, EditShare, Director of Product Management
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11:30 11:45 a.m.: MLB Media Center: Amplifying Success and Charting the Future
Building on the insights from the Reuters Imagen July 2024 presentation, this follow-up explores the ongoing benefits of the MLB Media Center, highlighting its role in enhancing partner engagement and operational efficiency, while outlining MLB's strategic vision for enhancing media access and engagement for 2025 - with a focus on exploring how AI technologies and other tools can further innovate and personalize the partner experience.
Presenters:
Padraic Boyle, MLB Advanced Media, Senior Director, Enterprise Media
Brett Kaplan, MLB Network, Senior Content Services Lead
Olivia Cianci, Reuters Imagen, Head of U.S. Accounts
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11:45 a.m. 12:15 p.m.: The MAM Talent Pipeline: Recruiting and Training the Next Wave of Media Managers
As the media industry rapidly evolves, so too must the strategies for recruiting and training the next generation of media managers. This panel will explore the critical skills and competencies required for modern media management, focusing on how to attract and develop talent that can thrive in a landscape increasingly shaped by digital transformation, automation, and AI.
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.
Panelists:
Anne Graham, Warner Brothers Discovery, Manager, Media Strategy & Project Planning; SVG Sports Content Management Committee Chair
Yonah Levenson, Rutgers University, Co-Founder, Co-Director & Instructor, Digital Asset Management (DAM) Certificate Program
Ian Owen, Riot Games, Manager, Media Asset Management, Esports
12:15 12:30 p.m.: IBU Content Hub: Empowering Athletes and the Sport with Media
Learn how IBU's media management content hub provides athletes and franchises with the tools they need to connect with their fans and empower them to promote the sport globally.
Interviewer:
JC Curelop, Perfect Memory, Chief Revenue Officer
Speaker:
Franck Choquard, EBU Sport, Content and Platforms Expert & Director of Actua Sports
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12:30 1:30 p.m.: Networking Break in Exhibits
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SVG Summit 2024: Content Management Workshop Brings MAM and Storage Leaders Together For Morning Discussion By Jason Dachman, Editorial Director, U.S. 
