Industry heavyweights to judge Lries Digital and Interactive category

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Industry heavyweights to judge Loeries Digital and Interactive category --

Fri, 29 Jul 2016 10:03

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Winners of the 2016 Loeries Awards will be determined by a hand-picked panel of judges, with the panel for the Digital and Interactive category recently being announced. Led by jury president Bridget Jung, digital creative director of Marcel in Sydney, the panel includes industry leaders that continue to shape the role and integration of digital in the creativity landscape.

Most of Jung s professional experience has been spent in Europe. She is a member of Creative Social and contributing author to the CS book Hacker, Maker, Teacher, Thief: Advertising s Next Generation. Jung has judged numerous international awards including Cannes Lions, New York Festivals Executive Jury, Art Directors Club, Clio Awards, IAB and Cresta Awards.

She will be speaking at the DStv International Seminar of Creativity during Loeries Creative Week Durban on Friday 19 August 2016.

2016 Loeries Digital and Interactive Judging Panel:

Greg Russell: has been involved in the South African digital media industry for over 14 years working on award-winning campaigns for BMW, MINI, Cell C, Tracker, Castle, and FNB - taking home numerous Loeries, Assegais, Creative Circle and Bookmark Awards.

Roanna Williams: strongly believes that creativity is the cure to everything. She is instrumental in driving the creative output for clients such as Nedbank, Clover, Adcock Ingrams, iWyze and McCain and has won numerous local and international awards, including Loeries, Cannes Lions, Apex s, One Show Pencils and D&AD s.

Priniven Pillay: founder of experimental strategy company, 42 Strategic, is an experienced marketing and creative strategy specialist. He s fulfilled diverse roles for major agencies in South Africa and has a portfolio of work for some of Africa s biggest brands.

Gareth McPherson: started in the industry 15 years ago as an Art Director. He has many career highlights, including successful creative campaigns for Volkswagen, Castle Lite, Castle Lager, Nestle Nescafe, First for Women and iconic culture brands such as Marmite, Red Bull and Adidas. His work has been awarded at Cannes, One Show, D&AD, Loeries and the South African Comedy Awards.

Ryan McManus: studyied at the AAA School of Design and Advertising, and began his career in his hometown, Cape Town, as an Art Director. He has since worked as a creative at some of the world s top ad agencies, including FCB, JWT, HAVAS Amsterdam & Paris, Serviceplan Munich, and collected an impressive host of awards including Cannes, ADC, Effies, NYF, One Show, Loeries and D&AD.

Kerry Friend: over the last 18 years has worked as a copywriter and then Creative Director at a number of leading agencies. She is also part of a collective, Create Africa, who produce cultural events focused on the intersection between culture and technology, and also heads up the Innovation programme for the IAB.

Nic Wittenberg: has a dogmatic approach to fostering a measured degree of chaos and this has garnered him numerous accolades from Cannes Lions, One Show, D&AD, Clio, London International Awards, Loeries, SA Creative Circle Ad of Year, Financial Mail Agency of The Year, Financial Mail Digital Agency of the Year and The Bookmarks Awards.

Camilla Clerke: spent a number of years learning the TV and print trade, before finding her way into an experimental and innovative digital agency. She has won a number of awards, both locally and internationally - from Loeries, to Bookmarks, One Show, D&AD, The Webby Awards and FWAs.

Brian Carter: is the brain behind many of South Africa s most ground-breaking digital campaigns. Pepsi, Adidas, Sanlam, SAB, numerous Distell labels and Unilever s top products are just a few of the brands that have seen great results from his original thinking. He has also swooped up numerous awards and gained international recognition.

Jonathan Deeb: has brought home many advertising awards, both locally and internationally, and he is recognised as an objective critic and advocate of the advertising industry. In recognition of his creative guidance, he has already driven the win of 6 Cannes Lions, including a Gold.

Judging takes place during Loeries Creative Week Durban from 15 to 21 August 2016. Finalists will be announced during the week and winners will be announced on Saturday 20 August and Sunday 21 August at the 38th Annual Loeries Awards ceremony at the Chief Albert Luthuli International Convention Centre.

Book your tickets on the Loeries Creative Week Durban website.

Major Partners:

Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality Durban Tourism, DStv Media Sales, Gearhouse South Africa

Category Partners:

Accenture, Adams & Adams, ADreach, Channel O, Facebook, Film & Publication Board, Google, JCDecaux, Public Relations Institute of Southern Africa (PRISA), The Times, Unilever South Africa, Woolworths, YFM

Source: Total Exposure

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