
NASCAR Renews Rights Deals With FOX, NBC; Embraces Streaming With New Prime Video, TNT Sports Agreements The four deals, covering 2025-31 Cup Series races, total $7.7 billion By Jason Dachman, Editorial Director, U.S.
Thursday, November 30, 2023 - 3:24 pm
Print This Story | Subscribe
Story Highlights
NASCAR is set to drop the green flag on a new era in 2025, after inking seven-year media-rights deals for the NASCAR Cup Series with FOX Sports, NBC Sports, Amazon's Prime Video, and TNT Sports (a division of Warner Bros. Discovery). The quartet of deals, covering all 38 NASCAR Cup Series races per year from 2025 through the 2031 season, are worth a total of $7.7 billion, according to Sports Business Journal. When it's combined with the previously announced CW agreement, NASCAR will reap $1.1 billion per year - up 40% from NASCAR's current deals.
FOX Sports and NBC Sports will continue to carry the majority of NASCAR Cup Series races with 14 events each. The FOX Sports portion of the Cup Series schedule - which kicks off the season with the Busch Light Clash followed by The Great American Race, the Daytona 500 - will also include live events for the entire NASCAR Craftsman Truck Series season. NBC Sports' coverage of the Cup Series will encompass the final 14 events of the season, including the Playoffs and Championship race. Both partners will feature a mix of broadcast and cable events, with five Cup events airing on FOX and four on NBC annually. The remaining events will air on FS1 and USA Network, respectively.
The NASCAR Cup Series will also welcome two new broadcast partners in 2025: Prime Video and TNT Sports will evenly split a series of 10 midseason races. Both have also obtained exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through 2031. NASCAR's first fully direct-to-consumer partner, Prime Video will stream practice and qualifying live for the first half of the season through the last race of the midseason series, except the Busch Light Clash, Daytona 500, and NASCAR All-Star Race, which will remain with FOX Sports. TNT Sports will initiate its coverage with the next five midseason races simultaneously broadcast live on TNT and streaming on the B/R Sports Add-On on Max. Practice and qualifying for the remainder of the season will stream on Max and air on truTV.
Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are. And we've achieved that today, says NASCAR President Steve Phelps. NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms - whether broadcast, cable, or direct-to-consumer. With the talented young drivers, exciting new teams, and record-breaking racing that we've seen since the Next Gen car was introduced in 2022, we're looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.
Says NASCAR SVP, Media and Productions, Brian Herbst, These agreements show not only NASCAR's importance to the sports and entertainment ecosystem but also the willingness of some of the world's largest and most respected media companies to make significant investments in America's leading motorsport. The media landscape is rapidly evolving, with new distribution platforms providing more options to the consumer than ever before. This is the right mix of media partners to promote and deliver content around our sport, positioning NASCAR for growth across different mediums and giving our fans uninterrupted access on the established platforms that they are already using. We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.
FOX Sports: Clash, Daytona 500, and the First 14 Races Building on a successful relationship of more than two decades, FOX Sports and NASCAR have extended their multi-series agreement covering 14 NASCAR Cup Series races - including practice and qualifying for the Busch Light Clash, Daytona 500, and NASCAR All-Star Race - and exclusive rights for the entire 23-race NASCAR Craftsman Truck Series schedule from 2025 through 2031. As in previous years, NASCAR Cup Series races will appear on both FOX and FS1 with all NASCAR CRAFTSMAN Truck Series races on FS1.
We are proud to begin the next chapter of what will soon be a three-decade relationship with our friends at NASCAR, says FOX Sports CEO/Executive Producer Eric Shanks. As the continued home of the Daytona 500, we look forward to getting every season off to a roaring start.
Of the 14 races to be aired by FOX Sports, five will be on the FOX broadcast channel and the rest on FS1.
NBC Sports: Cup Series Championship Race and the Last 14 Races Continuing coverage of the NASCAR Cup Series Playoffs for an additional seven years, NBC Sports will air the final 14 races of the season, culminating with the Cup Series Championship Race. This multi-platform agreement will feature a mix of races and content on NBC, USA Network, and Peacock in 2025-31. NBC Sports digital platforms will live-stream all television coverage via authentication. Of the 14 races to be aired by NBC Sports, four will be on the NBC broadcast channel, and the rest will be on USA Network.
We are thrilled that the NASCAR champion will continue to be crowned on our platforms for years to come, says NBC Sports President Rick Cordella. Whether it's the unpredict
North America Stories
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...
16/06/2026
Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...
16/06/2026
SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...
16/06/2026
Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...
16/06/2026
The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...
16/06/2026
Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...
16/06/2026
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...
16/06/2026
Network's LA facility serves as the heart of a sprawling operation built to ...
16/06/2026
At Pico, the network's media-management team is supporting a flood of HBS fe...
16/06/2026
The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement.
After a successfu...
16/06/2026
As live sports broadcasters continue to seek new ways to make complex action mor...
16/06/2026
Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
87 Percent of Creators Who Use Creative AI Say It Is Growing Their Business and ...
16/06/2026
Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive
Brie Clayton June 16, 2026
0 Comments
Apple Immersive Video puts view...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...