With live sports making a comeback, one thing remains a constant: Nobody likes to miss big plays while waiting in line for a cold drink or snack.
Zippin offers sports fans checkout-free refreshments, and it's racking up wins among stadiums as well as retailers, hotels, apartments and offices. The startup, based in San Francisco, develops image-recognition models that run on the NVIDIA Jetson edge AI platform to help track customer purchases.
People can simply enter their credit card details into the company's app, scan into a Zippin-driven store, grab a cold one and any snacks, and go. Their receipt is available in the app afterwards. Customers can also bypass the app and simply use a credit card to enter the stores and Zippin automatically keeps track of their purchases and charges them.
We don't want fans to be stuck waiting in line, said Motilal Agrawal, co-founder and chief scientist at Zippin.
As sports and entertainment venues begin to reopen in limited capacities, Zippin's grab-and-go stores are offering quicker shopping and better social distancing without checkout lines.
Zippin is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. The Inception team met with us, loaned us our first NVIDIA GPU and gave us guidance on NVIDIA SDKs for our application, he said.
Streak of Stadiums Zippin has launched in three stadiums so far, all in the U.S. It's in negotiations to develop checkout-free shopping for several other major sports venues in the country.
In March, the San Antonio Spurs' AT&T Center reopened with limited capacity for the NBA season, unveiling a Zippin-enabled Drink MKT beverage store. Basketball fans can scan in with the Zippin mobile app or use their credit card, grab drinks and go. Cameras and shelves with scales identify purchases to automatically charge customers.
The debut in San Antonio comes after Zippin came to Mile High Stadium, in Denver, in November, for limited capacity Broncos games. Before that, Zippin unveiled its first stadium, the Golden 1 Center, in Sacramento. It allows customers to purchase popcorn, draft beer and other snacks and drinks and is open for Sacramento Kings basketball games and concerts.
Our mission is to accelerate the adoption of checkout-free stores, and sporting venues are the ideal location to benefit from our approach, Agrawal said.
Zippin Store Advances In addition to stadiums, Zippin has launched stores within stores for grab-and-go food and beverages in Lojas Americanas, a large retail chain in Brazil.
In Russia, the startup has put a store within a store inside an Azbuka Vkusa supermarket chain store located in Moscow. Zippin is also in Japan, where it has a pilot store in Tokyo with Lawson, a convenience store chain in an office location and another store within the Yokohama Techno Tower Hotel.
As an added benefit for retailers, Zippin's platform can track products to help automate inventory management.
We provide a retailer dashboard to see how much inventory there is for each individual item and which items have run low on stock. We can help to know exactly how much is in the store - all these detailed analytics are part of our offering, Agrawal said.
Jetson Processing Zippin relies on the NVIDIA Jetson AI platform for inference at 30 frames per second for its models, enabling split-second decisions on customer purchases. The application's processing speed means it can keep up with a crowded store.
The company runs convolutional neural networks for product identification and store location identification to help track customer purchases. Also, using Zippin's retail implementations, stores utilize smart shelves to determine whether a product was removed or replaced on a shelf.
The NVIDIA edge AI-driven platform can then process the shelf data and the video data together - sensor fusion - to determine almost instantly who grabbed what.
It can deploy and work effectively on two out of three sensors (visual, weight and location) and then figure out the products on the fly, with training ongoing in action in deployment to improve the system, said Agrawal.
North America Stories
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
At this year's Google I/O conference, NVIDIA and Google Cloud are accelerating the work of more than 100,000 developers in the companies' joint develope...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
19/05/2026
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising Published on May 19, 2026 Categories: Company News
LinkedIn Corporate Commun...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
With live sports making a comeback, one thing remains a constant: Nobody likes to miss big plays while waiting in line for a cold drink or snack.
