Course online on transmedia design-centric production, storytelling, dissemination and marketing Media Training & Consulting convocan un curso online centrado en c mo proponer y promover una metodolog a transmedial.
Marcos Chamorro, Javier Hern ndez, Paco Rodr guez y Agust n Serra dirigir n un curso online organizado por Media Training & Consulting que pretende aportar los instrumentos y herramientas necesarios para abordar con xito el desaf o transmedia en la producci n audiovisusal.
Este tipo de productos 360 son ya una realidad pero su protagonismo no har sino incrementarse en el futuro inmediato. El curso est impartido por profesionales con amplia experiencia pr ctica y docente en distintos campos del cine, del audiovisual y de los contenidos digitales y que han sabido adaptarse a las nuevas estrategias transmediales.
El curso propone abordar el desaf o transmedia desde los ngulos m s relevantes: el dise o de producci n, las narrativas (storytelling) y la difusi n/mercadotecnia. Todo ello a lo largo de ocho semanas. A lo largo de estas semanas se plantear el estado de la cuesti n el tema, los referentes te ricos, y se analizar n varios ejemplos (case study) en diferentes mbitos centr ndose en c mo se cuenta, c mo se produce y c mo se difunde un producto transmedia
Las audiencias, las estrategias de difusi n y el branding transmedia, sin olvidarnos de otras manifestaciones del fen meno en el periodismo, el documental o las estrategias de ludificaci n (gamification) completa el programa.
El curso contar con recursos did cticos online con la ltima tecnolog a, aportando materiales did cticos y un continuo contacto personalizado con el alumno, considerado como un interactor. El equipo que imparte el curso asesorar sobre el potencial desarrollo de proyectos transmedia, partiendo de un esbozo que culminar en una biblia transmedia del mismo.
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Course online on transmedia design-centric production, storytelling, dissemination and marketing Media Training & Consulting convocan un curso online centrado en c mo proponer y promover una metodolog a transmedial. 
