NEW YORK Paramount Global and Nielsen have inked a new, multiyear deal that will provide measurement for all of the company's platforms, including national and local broadcast, all cable networks,and streaming on Paramount+ and Pluto TV.
Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal
04/02/2025
NEW YORK Paramount Global and Nielsen have inked a new, multiyear deal that will provide measurement for all of the company's platforms, including national and local broadcast, all cable networks,and streaming on Paramount+ and Pluto TV.
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