Sony Pixel Power calrec Sony

The Prismatic Company Debuts Strategy for New LightWeave Platform for the Creator Community at NAB 2024

16/04/2024

The Prismatic Company Debuts Strategy for New LightWeave Platform for the Creator Community at NAB 2024

Brie Clayton April 15, 2024

0 Comments

Hero Image features LightWeave Charts: Make professional animated charts easily, on your phone.

New LightWeave Platform for Content Creators Enables Easy, Efficient Creation and Rapid Updating of High-Value Media at Scale

The Prismatic Company, an early-stage startup building applications for content creation and media production, announced today it is making its industry debut at the National Association of Broadcasters conference in Las Vegas this week.

As part of the newly-launched Creator Lab at NAB , The Prismatic Company will unveil a new platform called LightWeave, that they are currently developing for the creator community. With LightWeave, users can weave text, images, graphics, audio, video and interactive content into modular components that can be easily repurposed and reused. Any changes in components can then be deployed across multiple destinations-updating any number of videos, websites, podcasts, or blog posts at the click of a button.

LightWeave helps creators multiply their creative potential through building-and updating-high-quality content at scale. If you're a creator, you know that making high-quality content takes a lot of work, said Abe Feinberg, co-founder and CEO of The Prismatic Company. We're building the LightWeave platform to help you get more out of that work. When you create something with LightWeave, you focus on the creative process, and the platform takes care of the rest. It's designed for scale from the very beginning.

Upcoming Accessory App Releases for the LightWeave Platform at NAB 2024

While building the platform, the Prismatic Company is also announcing a family of applications from their stand in the Creator Lab: LightWeave Scribe, LightWeave Charts and LightWeave Interactive.

LightWeave Scribe: Write it. See it. Make it yours.

Before making a video, creators often write an outline or draft a script. With LightWeave Scribe, writing down ideas is making the video-as soon as users start typing an outline or script, Scribe instantly produces a video, along with an automatic voiceover. Creators can use the video and voiceover as-is or enhance it in a variety of ways, such as by inserting their own media or ordering a professional voiceover. Users can fine tune their content by applying formatting or inserting media-again, simply by typing.

We're designing LightWeave to help creators focus on their stories, added Feinberg. LightWeave Scribe provides an environment for easy editing and organization of ideas in which making changes to an outline or script instantly results in updates to the video or storyboard.

This new approach gives users the flexibility to explore their ideas in their own way and obtain exactly the results that they want in that creative moment. Scribe's unique workflow also saves significant time and tedium for professional content creators who need to manage multiple distribution channels and social media platforms. With LightWeave, they can now create once, repurpose and republish as often as they need and whenever they need-in seconds, rather than hours.

LightWeave Scribe

LightWeave Charts: Make professional animated charts easily, on your phone.

LightWeave charts allows users to quickly create animated charts on a mobile device. Enter data, apply customizable styles, and then make it dynamic with professional designs and animations. Users can create basic chart types-such as bar charts and pie charts-as well as specialized types, like seating charts used to show election results.

When a LightWeave Chart uses data or components from the LightWeave Platform, changes to any individual data point cascade throughout the system, allowing for one-click updating, re-rendering and republishing of all the charts that depend on that data-and all the videos, websites, and blog posts that include them. When data and other components are shared between apps on the LightWeave Platform, nothing is baked in,' allowing content to be easily and efficiently updated and repurposed as often as needed. This represents an entirely new approach to designing content for scale, enabling the creation of extensive libraries of content that always stay fresh.

LightWeave Charts is coming soon as an accessory smartphone app for iPhone, iPad and Android. ThePrismatic Company is preparing full integration with the LightWeave Platform for more complete, fluid workflows that leverage the scaling power of the platform.

LightWeave Interactive: Make Interactive Videos

LightWeave Interactive allows content creators to make videos where viewers get to decide what happens next. Make dynamic branching stories, adaptive educational videos, interactive marketing messages, and more. LightWeave Interactive makes it easy to build basic interactive videos with a simple timeline interface, or to create intricate structures using the advanced node editor.

LightWeave Scribe presents innovative new approaches to content creators for multiple categories of users:

Journalists can provide optional deep dives or background information on a news story;

Educators can enable students to answer questions and engage with the subject matter;

Marketers can target audiences more effectively by creating content where the viewer is an active participant, and also conduct market research through interactive video surveys.

LightWeave Interactive will initially be available for iPhone, iPad, and Android. Future versions will add integration with the full LightWeave Platform, desktop support, and a sophisticated but optional node-based interface for defining complex interactions.

The team is looking forward to talking to NAB participants at their booth in the Creator Lab. Feinberg c
LINK: https://creativecow.net/the-prismatic-company-debuts-strategy-for-new-...
See more stories from creativecow

North America Stories

02/09/2026

IBC2026 puts sport at the winning end of media innovation

IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...

02/09/2026

PTZOptics Demonstrates the Power of Intelligent Multicame...

PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...

02/09/2026

OOONA Launches OOONA Go

OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...

02/09/2026

EON Media launches AI media activation and monetization s...

EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...

02/09/2026

Frequency Defines the Intelligent Channel at IBC2026

Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...

02/09/2026

FOR-A Introduces Go Vertical AiDi and AiDi Sports Hub Und...

On-device AI platform gives broadcasters and content creators purpose-built tools for real-time vertical video production and AI-enhanced sports coverage...

02/09/2026

Shotoku To Introduce Aura E2 PTZ Elevator At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

AJA to Launch New openGear SDI/Fiber Conversion Cards at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

GoPro to Merge with Starman Optical

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

AIMS, EBU Completes Latest IPMX Certification Testing

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

EVS To Showcase New Neuron 4X Processor At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Sony Launches 100+ FAST Channels on Playstation 5 in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Canon Unveils PTZ Camera Firmware Updates

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

EverPass Media Expands NFL Offering with Netflix Deal

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Imagine Communications Unveils Latest Control Portfolio A...

Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...

02/09/2026

Friedrichstadt-Palast Relies on Riedel for IP-Centered Pr...

Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...

02/09/2026

WiM to Host Reel Forward Production Conference at CSU Los...

Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...

02/09/2026

Teradek and New Media AV Expand Partnership with Full Liv...

The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...

02/09/2026

QuickLink Expands StudioEdge With WhatsApp Cisco Webex an...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...

02/09/2026

Vipe by BCNEXXT Gives Foxtel a New Playout Model for its...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...

02/09/2026

HOT Telecommunications supercharges localisation efficien...

SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities Profuz Digital, global developer of digital media and local...

02/09/2026

Case Study - Mission Digital Strengthens Battery Safety w...

Case Study: Mission Digital Strengthens Battery Safety with Safe-ion As productions become increasingly dependent on battery-powered equipment, the safe storag...

02/09/2026

New design strategy expands nanoparticle vaccine approach to influenza viruses

LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...

02/09/2026

New AI algorithm could improve detection and prediction of heart diseases

LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...

02/09/2026

Where milliseconds matter: Scripps Research scientists build new ML model to predict protein movements essential for biological function

LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...

01/09/2026

IBC 2026: Bridge Technologies Adds Blackmagic IP10 Support to VB440 Production Probe

Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...

01/09/2026

DAZN to Acquire EverPass Media to Expand U.S. Commercial Venue Distribution

DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...

01/09/2026

Kalshi Named Official Prediction Market Partner of the US Open

The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...

01/09/2026

IBC 2026: MASV to Showcase Sports Video Transfer Workflows

MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...

01/09/2026

IBC 2026: FingerWorks Telestrators Partners with Broadcast Rental for European Distribution

FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...

01/09/2026

IBC 2026: FOR-A Expands viztrick AiDi into Two Dedicated Products

FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...

01/09/2026

Sony Launches Live TV on PS5 with Free Ad-Supported Streaming in the U.S.

Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...

01/09/2026

Friedrichstadt-Palast Installs Riedel Production Infrastructure

Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...

01/09/2026

IBC 2026: Arkona Partners with BFE for Arkona-Branded Control Panels

Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...

01/09/2026

Cricket Australia Launches Cricket TV Streaming Service on Eluvio Platform

Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...

01/09/2026

Eluvio Selected to Power Pasifika+ Streaming Service for Pacific Island Communities

Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...

01/09/2026

Layercake Names Jon Marquard as Director/Chairperson

Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...

01/09/2026

Gravity Media Extends Powercor Stawell Gift Broadcast Agreement Through 2031

Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...

01/09/2026

IBC 2026: Beam Dynamics Makes Debut with License Intelligence Module

Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...

01/09/2026

ZOO Digital Selects Interra Systems BATON for File-Based Quality Control

Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...

01/09/2026

IBC 2026: Bridge Technologies Deploys VB330 Monitoring at Sunrise

Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...

01/09/2026

Riedel Expands Coach Communications Partnership with Scottish Rugby Union

Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...

01/09/2026

Behind The Mic: Football Season Approaches, as Networks Name On Air Talent for NFL, College Broadcasts

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

01/09/2026

IBC 2026: SMPTE Brings Full-Day Software-Defined Infrastructure Roadshow

SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...

01/09/2026

Nielsen Announces New Local Methodology Enhancements

New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...

01/09/2026

Broadcasters Gain Flexibility in Pursuit of 5G Multicasting

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Winning the Fight Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

How Multiviewers Are Evolving Into Information Hubs'

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

IBC2026: New Audio Tools on Tap from Telos Alliance

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

SMPTE Roadshow to Examine Media Infrastructure at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...