
The Prismatic Company Debuts Strategy for New LightWeave Platform for the Creator Community at NAB 2024
Brie Clayton April 15, 2024
0 Comments
Hero Image features LightWeave Charts: Make professional animated charts easily, on your phone.
New LightWeave Platform for Content Creators Enables Easy, Efficient Creation and Rapid Updating of High-Value Media at Scale
The Prismatic Company, an early-stage startup building applications for content creation and media production, announced today it is making its industry debut at the National Association of Broadcasters conference in Las Vegas this week.
As part of the newly-launched Creator Lab at NAB , The Prismatic Company will unveil a new platform called LightWeave, that they are currently developing for the creator community. With LightWeave, users can weave text, images, graphics, audio, video and interactive content into modular components that can be easily repurposed and reused. Any changes in components can then be deployed across multiple destinations-updating any number of videos, websites, podcasts, or blog posts at the click of a button.
LightWeave helps creators multiply their creative potential through building-and updating-high-quality content at scale. If you're a creator, you know that making high-quality content takes a lot of work, said Abe Feinberg, co-founder and CEO of The Prismatic Company. We're building the LightWeave platform to help you get more out of that work. When you create something with LightWeave, you focus on the creative process, and the platform takes care of the rest. It's designed for scale from the very beginning.
Upcoming Accessory App Releases for the LightWeave Platform at NAB 2024
While building the platform, the Prismatic Company is also announcing a family of applications from their stand in the Creator Lab: LightWeave Scribe, LightWeave Charts and LightWeave Interactive.
LightWeave Scribe: Write it. See it. Make it yours.
Before making a video, creators often write an outline or draft a script. With LightWeave Scribe, writing down ideas is making the video-as soon as users start typing an outline or script, Scribe instantly produces a video, along with an automatic voiceover. Creators can use the video and voiceover as-is or enhance it in a variety of ways, such as by inserting their own media or ordering a professional voiceover. Users can fine tune their content by applying formatting or inserting media-again, simply by typing.
We're designing LightWeave to help creators focus on their stories, added Feinberg. LightWeave Scribe provides an environment for easy editing and organization of ideas in which making changes to an outline or script instantly results in updates to the video or storyboard.
This new approach gives users the flexibility to explore their ideas in their own way and obtain exactly the results that they want in that creative moment. Scribe's unique workflow also saves significant time and tedium for professional content creators who need to manage multiple distribution channels and social media platforms. With LightWeave, they can now create once, repurpose and republish as often as they need and whenever they need-in seconds, rather than hours.
LightWeave Scribe
LightWeave Charts: Make professional animated charts easily, on your phone.
LightWeave charts allows users to quickly create animated charts on a mobile device. Enter data, apply customizable styles, and then make it dynamic with professional designs and animations. Users can create basic chart types-such as bar charts and pie charts-as well as specialized types, like seating charts used to show election results.
When a LightWeave Chart uses data or components from the LightWeave Platform, changes to any individual data point cascade throughout the system, allowing for one-click updating, re-rendering and republishing of all the charts that depend on that data-and all the videos, websites, and blog posts that include them. When data and other components are shared between apps on the LightWeave Platform, nothing is baked in,' allowing content to be easily and efficiently updated and repurposed as often as needed. This represents an entirely new approach to designing content for scale, enabling the creation of extensive libraries of content that always stay fresh.
LightWeave Charts is coming soon as an accessory smartphone app for iPhone, iPad and Android. ThePrismatic Company is preparing full integration with the LightWeave Platform for more complete, fluid workflows that leverage the scaling power of the platform.
LightWeave Interactive: Make Interactive Videos
LightWeave Interactive allows content creators to make videos where viewers get to decide what happens next. Make dynamic branching stories, adaptive educational videos, interactive marketing messages, and more. LightWeave Interactive makes it easy to build basic interactive videos with a simple timeline interface, or to create intricate structures using the advanced node editor.
LightWeave Scribe presents innovative new approaches to content creators for multiple categories of users:
Journalists can provide optional deep dives or background information on a news story;
Educators can enable students to answer questions and engage with the subject matter;
Marketers can target audiences more effectively by creating content where the viewer is an active participant, and also conduct market research through interactive video surveys.
LightWeave Interactive will initially be available for iPhone, iPad, and Android. Future versions will add integration with the full LightWeave Platform, desktop support, and a sophisticated but optional node-based interface for defining complex interactions.
The team is looking forward to talking to NAB participants at their booth in the Creator Lab. Feinberg c
North America Stories
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix running out of Flagship Mobile unit, Features 50+ ...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...
03/04/2026
Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...
03/04/2026
Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...
03/04/2026
Winning in the new media economy: Avid showcases AI-powered, connected intellige...
03/04/2026
NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...
03/04/2026
NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances
Brie Clayton April 2, 2026
0 Comments
PlayBox Neo will showcase the latest i...
03/04/2026
For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...
03/04/2026
Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...
03/04/2026
Back to All News
Competition Heats Up with Intrigue and Spices: Netflix Unveils...
03/04/2026
Back to All News
Radioactive Emergency Ranks #1 On Netflix's Global Top 10 ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...
02/04/2026
ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...
02/04/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...
02/04/2026
ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...
02/04/2026
DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...
02/04/2026
Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....
02/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
02/04/2026
Real-time tracking, virtual production, and Pixar storytelling converge for Apri...
02/04/2026
NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...