Addressing the Automotive News World Congress in Detroit, USA, Bentley chairman and CEO, Wolfgang D rheimer, has outlined his vision for the future, and revealed the car manufacturer is looking at overlaying OLED screens across wood veneers in the interiors of its cars.
Speaking on the subject of changing customer types and tastes, D rheimer highlighted the seismic changes that face luxury car makers in the near future.
The next 10 years will be transformational for luxury car makers. We will see customer demographics broaden and change dramatically to incorporate millennials.
D rheimer continued: Our belief is that technology on its own is not enough. Technology in isolation is cold and can never be truly luxurious. We must never lose the human touch.
D rheimer identified a number of potential features and ideas that Bentley could potentially introduce in the future.
We will certainly use new technology to enhance traditional and authentic materials in new and contemporary ways. One possible example of this could be to overlay OLED screens across wood veneers. These ultra-thin screens would be invisible except when in use, for example, to control the audio or HVAC systems.
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Addressing the Automotive News World Congress in Detroit, USA, Bentley chairman and CEO, Wolfgang D rheimer, has outlined his vision for the future, and revealed the car manufacturer is looking at overlaying OLED screens across wood veneers in the interiors of its cars. 
