Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman, Editorial Director, U.S.
Thursday, October 16, 2025 - 12:23 pm
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With the first-ever NBA on Prime broadcast set for next Friday, Amazon Prime Video pulled the back the curtain on its new state-of-the-art studio facility this week. Located at Amazon MGM Studios in Culver City, CA, the massive 13,000-sq.-ft., two-story studio features a LED regulation half court/hoop surrounded by 2,300 LED tiles to create an immersive experience for viewers.
A Feast for the Eyes: LED Court, Hoop, and Wrapped Monitor WallDesigned to transcend the concept of a traditional TV set and bring fans closer to the game, the 1080p HDR NBA on Prime studio features a dynamic landscape for premiere NBA coverage.
The studio's LED regulation half court and basketball hoop is the largest high-resolution studio floor in America and will be a technical and cultural centerpiece of the NBA on Prime studio show to be used for analyst demonstrations and more.
Each level of the studio serves a specific purpose for NBA on Prime studio programming. The main anchor desk will be used for the pregame show and shot from the second level mezzanine of the multilevel set, ensuring depth and constant view of the court. The lounge area on the ground floor used primarily for the NBA Nightcap postgame show will curate an inviting atmosphere making viewers feel at home with the NBA on Prime team as they interview guests and dive into deep analysis of the game.
The studio will be wrapped in an LED medium comprised of 2,300 individual tiles containing approximately 3 billion pixels. These screens cover walls, floors, and dedicated display areas throughout the facility. The entire environment-including a regulation half-court basketball area-can instantly transform to show different NBA arenas, city skylines, or data visualizations.
The studio's 22-camera complement includes 10 cinematic-style broadcast cameras with large sensors capable of shallow depth of field looks, as well as cameras behind the basket, on the court, and more.
Rolling Out the Red Carpet: New Studio Debuts in Style Prime Video Sports unveiled the new NBA on Prime Studio on Tuesday with an exclusive preview at Amazon MGM Studios in Culver City, CA. Attendees included Prime Video and Amazon MGM Studios executives, NBA on Prime on-air talent including basketball legends Blake Griffin, Dirk Nowitzki, Steve Nash, Udonis Haslem, John Wall, Rudy Gay, Candace Parker, Dwyane Wade, Swin Cash and Brent Barry along with host Taylor Rooks, announcer Ian Eagle, sideline reporters Cassidy Hubbarth and Allie Clifton, analyst Stan Van Gundy and more.
The evening opened with red carpet arrivals followed by a 30-minute program demonstrating the new studio's capabilities, introducing on-air talent and highlighting what fans can expect from NBA on Prime. The program included a discussion between Eagle and Jared Stacy, Head of Global Live Sports Production at Prime Video, and continued with a panel moderated by Rooks featuring Nowitzki, Nash, Haslem, and Griffin. Haslem invited Wall, Gay, Parker and Wade to the stage to demonstrate how the studio's all-LED regulation half court will be used throughout the season. The program concluded with a celebratory toast for the NBA on Prime Launch by Wade and Parker.
In addition to Stacy, Prime Video Executives on hand included Mike Hopkins, Head of Prime Video Amazon MGM Studios; Jay Marine, VP Prime Video U.S. and Global Head of Sports; Charlie Neiman, Head of Sports Partnerships, Prime Video; and Amina Hussein, Head of On-Air Talent and Executive Producer, NBA on Prime.
Stay tuned to SVG in the coming days for more in depth coverage of the NBA on Prime's plans for its studio and game productions.
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Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman, Editorial Director, U.S. 
