Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading event, HNR will showcase its latest innovations aimed at transforming digital infrastructure management through enhanced efficiency, sustainability, and cost-effectiveness.
This year, HNR will showcase notable advancements to its award-winning platform, HNR to ZERO, which provides data-intensive organisations with tools to optimise operations, reduce environmental impact, and comply with evolving global sustainability mandates. Featuring new cutting-edge capabilities like real-time visualisation, data enrichment, and scenario forecasting, the platform underscores HNR s dedication to delivering sustainable and scalable infrastructure.
"Our platform is driving real-world impact, and at the show, we're excited to showcase how initiatives like the ESA-backed 5G-EMERGE project, Greening of Streaming, and major European telecom providers are leveraging HNR ZERO to embed sustainability into their digital operations, states Kristan Bullett, CEO at HNR. Through AI-driven optimisations, we're helping them achieve their sustainability goals, transform the way they operate, and build a more efficient, eco-friendly future delivering tangible results while significantly reducing costs."
ECOFLOW II Project and IBC Accelerator Programme
Together with partner Accedo, HNR is proud to co-lead the ECOFLOW II project, one of only eight initiatives selected for this year's prestigious IBC Accelerator programme. Building on the success of last year's ECOFLOW project, this collaboration addresses critical sustainability challenges, including limited data accessibility and engagement in carbon reduction efforts across the M&E industry.
The ECOFLOW II consortium, led by major industry players including British Telecom, ITV, Channel 4, Accedo.tv, IET, and the European Broadcasting Union (EBU), will present their findings during the Future Tech Stage session on Friday, 12th September, 16:30 17:30, in Hall 14. This initiative represents a collective stride toward developing future-proof, environmentally conscious workflows tailored for digital media operations.
Featured Innovations at IBC2025
Visitors to IBC2025 will have the opportunity to explore the expanded capabilities of HNR to ZERO, which now integrates even greater precision in power measurement and modelling. Attendees can learn how these advancements enable businesses to enhance their Quality of Impact (QoI) by aligning operational KPIs, such as energy use and costs, with sustainability goals.
Key enhancements include:
High-fidelity direct power measurement from on-premises data centres and home environments to ensure accurate and verifiable data.
Scenario modelling and real-time forecasting to inform cost-benefit analyses and resource allocation decisions.
Dynamic visualisations and attribution tools, offering actionable insights into costs and environmental impact on granular levels.
"Our industry is at a critical turning point in adopting sustainable practices, which makes solutions like HNR to Zero essential in helping organisations achieve their environmental and financial goals," said Bullett. "HNR's solutions are built with Quality of Impact (QOI) a term we've coined at their core. This empowers our customers and partners to drive meaningful innovation while prioritising sustainability, reducing costs, and minimising carbon footprints. We're excited to continue to contribute to the industry and drive progress toward a more sustainable future at IBC2025.
Where to find HNR at IBC2025
HNR will be present at several key locations during IBC2025:
The Flint Green Line: The HNR team will travel sustainably from London to Amsterdam on a dedicated Eurostar carriage, which they sponsor. This industry-wide initiative offers IBC attendees a sustainable travel option to reach IBC2025.
ECOFLOW II: At the Accelerator Zone, Hall 14, Stand 14.A21, HNR will showcase the second year of ECOFLOW as part of the IBC Accelerator Program.
European Broadcasting Union (EBU) stand1 0.D21, Hall 10: as part of the 5G-EMERGE project, where HNR plays a pivotal role.
Merapar, Stand 5.A37, Hall 5: Visitors can contact HNR to meet at their partner s Merapar stand.
Companies aiming to reduce infrastructure costs and optimise deployment can schedule a meeting with HNR for IBC2025 here: www.humansnotrobots.be/insights/meet-humans-not-robots-at-ibc2025
About Humans Not Robots (HNR)
HNR is a trailblazing provider of sustainable media technology solutions, helping businesses reduce carbon emissions and costs from their technology footprint. Its flagship offering, HNR to ZERO, is an advanced analytics platform designed to help data-heavy companies optimise their technology operations for more sustainable and efficient business practices. The platform delivers operational and financial observability across an organisation s digital infrastructure, enabling businesses to measure and better understand their power usage, costs, and time. With HNR to ZERO, companies across industries, including media, gain actionable insights and forecasting data to comply with sustainability reporting mandates and ESG governance. Learn more at www.humansnotrobots.com
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
11/08/2025
11 08 2025 - Media release Screen Australia celebrates emerging creatives and cu...
09/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
09/08/2025
ATLANTA CBS Stations has announced the senior leadership team for WUPA, soon to rebrand as owned-and-operated station CBS Atlanta. The network affiliation chang...
09/08/2025
A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon's streaming efforts....
08/08/2025
(L-R) Amy Berg, Mary Guibert, and Ben Harper attend the 2025 Sundance Film Festival It's Not Over, Jeff Buckley premiere The Ray Theatre. (Photo by Robin ...
08/08/2025
ATLANTA Following an announcement in June that Byron Allen's Allen Media Group planned to sell its TV stations, Gray Media struck a deal to acquire AMG'...
08/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
08/08/2025
NEW YORK and LOS ANGELES Fox has finally announced a launch data and pricing for Fox One, with the direct-to-consumer streaming service set to launch Aug. 21 fo...
08/08/2025
PLYMOUTH, Wis. Heartland Video Systems has announced that they've signed a reseller agreement with Cuez for the company's all-in-one rundown/news room c...
08/08/2025
Grass Valley, the pioneering media and entertainment technology innovator, is bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with...
08/08/2025
Alfalite, the only European manufacturer of LED screens, announces the successful inauguration of a new Virtual Production XR studio at the ITS Apulia Foundatio...
08/08/2025
The Scottish Rite Childhood Language Center (SRCLC), a nonprofit clinic dedicated to supporting children with communication disorders, has significantly upgrade...
08/08/2025
European developer Profuz Digital will present at IBC Stand 8.A88, the latest version of subtitling platform SubtitleNEXT and new capabilities in the powerful A...
08/08/2025
Disguise has announced a major update to its AI-powered workflow assistant for Designer Pro, Ask AId3n. The update enables production teams to sequence repetiti...
08/08/2025
Wyandotte Municipal Services (WMS), a municipal non-profit service provider, has successfully deployed Synamedia Gravity, a cloud-based device management and se...
08/08/2025
IBC2025 has unveiled a powerful and provocative IBC2025 Conference line-up that will bring together global disruptors and long-established leaders from across t...
08/08/2025
Evergent (#5.A86), the leader in customer management and monetization for streaming and digital subscription businesses, will debut a suite of new solutions to ...
08/08/2025
Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading ...
08/08/2025
As Little League Softball World Series Popularity Grows, So Too Does ESPN's ...
08/08/2025
Levi's Stadium Facelift, Part 1: Full Glass-to-Glass 4K, IP-Based Control Ro...
08/08/2025
Levi's Stadium Facelift, Part 2: NFL's Largest 4K Videoboards, LED Sport...
08/08/2025
Levi's Stadium Facelift, Part 3: ANC's Jerry Cifarelli Jr. on Growing th...
08/08/2025
Levi's Stadium Facelift, Part 4: Under the Lights' Event Culminates Mul...
08/08/2025
The Hills Are Alive: A Year at Kylemore Abbey starts Sunday at 6.30pm on RT One and RT Player
The Hills Are Alive: A Year at Kylemore Abbey, a new RT obser...
08/08/2025
Kieran's last C il House will be live from Fleadh Cheoil na h ireann this Saturday August 9
After three decades at the helm of RT Radio 1's C il Hou...
08/08/2025
Researchers identify promising new compound to treat tuberculosis Study led by Scripps Research, Texas A&M and additional institutions highlights that the world...
07/08/2025
By Jessica Herndon
In writer-director Marielle Heller's feature debut, The ...
07/08/2025
Increasing uncertainty about the future development of global trade, tariff incr...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
07/08/2025
L3Harris delivered three AEPS thrusters to NASA Glenn Research Center for testing. AEPS thrusters are capable of accelerating spacecraft to extremely high speed...
07/08/2025
Rendering of NTS-3 Navigational Satellite over North America...
07/08/2025
There are two ecosystems coexisting in entertainment: one for millennials and younger; another for Gen X and older, so says media universe cartographer Evan S...
07/08/2025
Berklee City Music Students Receive Scholarships, Awards at Concert This year, 17 students received scholarships, housing awards, and aid to attend Berklee Co...
07/08/2025
WASHINGTON Broadcast Management Group (BMG) has announced plans to open two new full-scale broadcast studios in the nation's capital, filling a long-standin...
07/08/2025
NEW YORK Nielsen and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Niel...
07/08/2025
BRISTOL, Conn. In a long-awaited move that could have a major impact on the pay TV ecosystem, ESPN said it will launch its previously announced direct-to-consum...
07/08/2025
MONTREAL Haivision Systems Inc. has announced that it will slowcase its latest tech advances in live video contribution at IBC2025 from September 12-15 at Hall ...
07/08/2025
PARIS Ateme has announced that it is powering a nationwide terrestrial service upgrade for KT Skylife, a South Korean satellite television provider....
07/08/2025
WASHINGTON Following an Executive Order issued by President Donald Trump that appointed Federal Communications Commission Chair Brandan Carr to a White House Ta...
07/08/2025
The Trusted Partner Network (TPN), the Motion Picture Association's (MPA) global content security initiative, today announced the upcoming launch of its nex...
07/08/2025
07 Aug 2025
VEON 2Q25 Earnings Release: Direct Digital Revenues Up 57% YoY. Sol...
07/08/2025
NBC Olympics Tech Guru Darryl Jefferson to Receive SMPTE's David Sarnoff Med...
07/08/2025
Tennis Channel's Broadcast Feat: One Day, Two Tournaments, Four Cities Two ATP Masters 1000 tourneys will be aired today By Mark J Burns, SVG Contributor
...
07/08/2025
The World Games 2025: ISB Shares Bold Production Plans for 12th Edition of the M...
07/08/2025
SVG Summit, SVGW Australia Event Expand SVG's Presence Down Under By SVG Staff
Thursday, August 7, 2025 - 1:47 pm
Print This Story | Subscribe
Story...
07/08/2025
The CW, FOX Nation Saddle Up for PBR Camping World Team Series Broadcast, streamed coverage is designed to spur fanbase expansion By Jason Dachman, Editorial D...
07/08/2025
RT has today announced the appointment of Mark Simpson to the role of Managing Editor, RT Radio 1.
Reporting to the Head of RT Radio 1, Tara Campbell, Mark ...
Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading event, HNR will showcase its latest innovations aimed at transforming digital infrastructure management through enhanced efficiency, sustainability, and cost-effectiveness. 
