
Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet President Michael Sullivan offers a look at the changes and growth for the renamed Lyon Video By Brandon Costa, Director of Digital
Thursday, September 12, 2024 - 2:32 pm
Print This Story | Subscribe
Story Highlights
The production-facilities business is undergoing a transformation. With the rise of technologies like at-home production and strategic implementations of the cloud, the mobile-production-facilities business continues to evolve substantially. Now a newly rebranded player is striving to realign its position as a trusted partner for live production.
Following the renaming of Lyon Video in January, Live Media is reintroducing itself to the industry with an eye toward growing its already sizable contributions to the sports and entertainment market. So far this year, the company has bolstered its staff, invested in upgrades to its fleet of 30 mobile production units, rolled out two new trucks, opened a centralized control room for at-home production in Nashville, and strengthened its team with commitments to 1080p, HDR, IP, cloud production, and more.
Live Media Group has updated its fleet of mobile production facilities and introduced MU-16 (pictured here) and other trucks to the mix. (All photos: Live Media Group)
Our industry is, now more than ever, incredibly diverse, says Live Media President Michael Sullivan, who took the helm in February following a run in remote operations at ESPN. We are seeing more people interested in the field of production. From the advancement of remote-production solutions to the unique size needs of mobile technology, our fleet is uniquely positioned to provide solutions while maintaining a premier level of quality. Whether [clients] need a 53-ft. double-expando integrated A/B unit or a 20- to 40-ft. production truck with hybrid uplink, we have those solutions for the evolving world.
Live Media's priority is to offer a greater variety of truck sizes and capabilities to better serve clients of different scale and needs. We love the diversity of our fleet, says Sullivan. Our industry looks very different now than it did 10 years ago, in terms of technology and production principles. Our growth will match that evolution and change.
He describes the past six months as an exciting whirlwind as the company underwent a period of evaluation and developed a three-year revitalization plan for its existing fleet and the introduction of new trucks. The company is currently in Phase 1 of that plan, under which trucks have been upgraded and two new trucks rolled out.
Live Media Group MU-22 mobile production facility is a 48-ft. 3G double expando with uplink.
When we looked at these Phase 1 upgrades, he explains, we focused on taking a technician's and tech manager's approach. How do we make our trucks easier to work in? What limitations do technicians have when doing their job? Our focus on reinvestment followed those principles. We work with a lot of fantastic tech/ops producers and technicians, and our trucks should work for them and the way they like to work. On a fundamental level, our improvements have been to enhance the technology of our trucks, create consistency of tech across our trucks, while making the trucks more nimble to operate in.
One of the most important things for me, he continues, is flexibility in the trucks. Each of our partners has extremely specific needs, so our trucks must be able to succeed for them. A lot of that comes back to technician-focused engineering as well as making sure the truck's infrastructure allows that agility. Making sure that each position within a mobile unit is as self-sufficient as possible is critical and something that will be key for us going forward.
Another win this year has been the introduction of IP- and ST 2110-capable mobile facilities currently used by partner Broadcast Service Group (BSG) to cover All Elite Wrestling (AEW). That truck is the first in North America to house an EVS MediaInfra Strata router as well as a Calrec Argo audio mixer.
Being able to lead the industry in some of these production firsts has been an exciting experience, says Sullivan. Partnering with some industry staples to do so has created a strong foundation for future innovation and growth.
Like the truck fleet, the overall Live Media Group family is expanding.
Multiple remote-production control rooms have been built in the company's Nashville office, which houses its TNDV entertainment division. In addition to the remote-production solutions, Sullivan says, we've also launched a cloud solution for some of our clients. This allows increased flexibility for our clients no matter where and what their needs and resources are.
The MU-11 mobile production facility is a 53-ft. 3G single expando.
Last fall, Live Media Group opened a packaging division, GameTime Productions, and added longtime ESPN productions executive Pat Lowry to lead it. She has assembled a team hyper-focused on working with clients on production expertise for live broadcasts, whether sports or otherwise.
More growth is expected in 2025 and beyond, and a commitment to that future made this opportunity to be a part of Live Media Group an attractive one for Sullivan. Ultimately, I saw a tremendous opportunity for growth with dedicated professionals at the core, he says. As a tech manager and remote-operations professional, I had first-hand knowledge and experience in how mobile units could work effectively and efficiently to best serve the client's needs. Throughout the process, in every conversation I had, I saw a company uniquely positioned to succeed in the industry. With the other additions the company has made over the previous couple of years, it was a place that clearly could have a prosperous future.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Wednesday 17 June 2026
Two in three fans will connect to venue WiFi this World ...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...
17/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...
17/06/2026
FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...
17/06/2026
How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity.
When disruption becomes the norm As Storm Eunice tore across the ...