Sony Pixel Power calrec Sony

Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet

12/09/2024

Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet President Michael Sullivan offers a look at the changes and growth for the renamed Lyon Video By Brandon Costa, Director of Digital

Thursday, September 12, 2024 - 2:32 pm

Print This Story | Subscribe

Story Highlights

The production-facilities business is undergoing a transformation. With the rise of technologies like at-home production and strategic implementations of the cloud, the mobile-production-facilities business continues to evolve substantially. Now a newly rebranded player is striving to realign its position as a trusted partner for live production.

Following the renaming of Lyon Video in January, Live Media is reintroducing itself to the industry with an eye toward growing its already sizable contributions to the sports and entertainment market. So far this year, the company has bolstered its staff, invested in upgrades to its fleet of 30 mobile production units, rolled out two new trucks, opened a centralized control room for at-home production in Nashville, and strengthened its team with commitments to 1080p, HDR, IP, cloud production, and more.

Live Media Group has updated its fleet of mobile production facilities and introduced MU-16 (pictured here) and other trucks to the mix. (All photos: Live Media Group)

Our industry is, now more than ever, incredibly diverse, says Live Media President Michael Sullivan, who took the helm in February following a run in remote operations at ESPN. We are seeing more people interested in the field of production. From the advancement of remote-production solutions to the unique size needs of mobile technology, our fleet is uniquely positioned to provide solutions while maintaining a premier level of quality. Whether [clients] need a 53-ft. double-expando integrated A/B unit or a 20- to 40-ft. production truck with hybrid uplink, we have those solutions for the evolving world.

Live Media's priority is to offer a greater variety of truck sizes and capabilities to better serve clients of different scale and needs. We love the diversity of our fleet, says Sullivan. Our industry looks very different now than it did 10 years ago, in terms of technology and production principles. Our growth will match that evolution and change.

He describes the past six months as an exciting whirlwind as the company underwent a period of evaluation and developed a three-year revitalization plan for its existing fleet and the introduction of new trucks. The company is currently in Phase 1 of that plan, under which trucks have been upgraded and two new trucks rolled out.

Live Media Group MU-22 mobile production facility is a 48-ft. 3G double expando with uplink.

When we looked at these Phase 1 upgrades, he explains, we focused on taking a technician's and tech manager's approach. How do we make our trucks easier to work in? What limitations do technicians have when doing their job? Our focus on reinvestment followed those principles. We work with a lot of fantastic tech/ops producers and technicians, and our trucks should work for them and the way they like to work. On a fundamental level, our improvements have been to enhance the technology of our trucks, create consistency of tech across our trucks, while making the trucks more nimble to operate in.

One of the most important things for me, he continues, is flexibility in the trucks. Each of our partners has extremely specific needs, so our trucks must be able to succeed for them. A lot of that comes back to technician-focused engineering as well as making sure the truck's infrastructure allows that agility. Making sure that each position within a mobile unit is as self-sufficient as possible is critical and something that will be key for us going forward.

Another win this year has been the introduction of IP- and ST 2110-capable mobile facilities currently used by partner Broadcast Service Group (BSG) to cover All Elite Wrestling (AEW). That truck is the first in North America to house an EVS MediaInfra Strata router as well as a Calrec Argo audio mixer.

Being able to lead the industry in some of these production firsts has been an exciting experience, says Sullivan. Partnering with some industry staples to do so has created a strong foundation for future innovation and growth.

Like the truck fleet, the overall Live Media Group family is expanding.

Multiple remote-production control rooms have been built in the company's Nashville office, which houses its TNDV entertainment division. In addition to the remote-production solutions, Sullivan says, we've also launched a cloud solution for some of our clients. This allows increased flexibility for our clients no matter where and what their needs and resources are.

The MU-11 mobile production facility is a 53-ft. 3G single expando.

Last fall, Live Media Group opened a packaging division, GameTime Productions, and added longtime ESPN productions executive Pat Lowry to lead it. She has assembled a team hyper-focused on working with clients on production expertise for live broadcasts, whether sports or otherwise.

More growth is expected in 2025 and beyond, and a commitment to that future made this opportunity to be a part of Live Media Group an attractive one for Sullivan. Ultimately, I saw a tremendous opportunity for growth with dedicated professionals at the core, he says. As a tech manager and remote-operations professional, I had first-hand knowledge and experience in how mobile units could work effectively and efficiently to best serve the client's needs. Throughout the process, in every conversation I had, I saw a company uniquely positioned to succeed in the industry. With the other additions the company has made over the previous couple of years, it was a place that clearly could have a prosperous future.
LINK: https://www.sportsvideo.org/2024/09/12/live-media-enters-new-era-with-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...

18/08/2026

Hiltron to Promote its Latest Generation Satellite Commun...

Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...

18/08/2026

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System Brie Clayton August 17, 2026 0 Comments Integrated platform melds media asset management, pla...

18/08/2026

The United Stand Scales Live Fan Show with Blackmagic Design Workflow

The United Stand Scales Live Fan Show with Blackmagic Design Workflow Brie Clayton August 17, 2026 0 Comments ATEM Constellation 8K and HyperDeck Stud...

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services Triveni Digital, a trusted ...

18/08/2026

BeckTV Debuts BeckFlow at IBC and Showcases Expertise for...

At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...

18/08/2026

PTZOptics Launches Rise 4K Bringing Ultra HD Quality and...

New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...

18/08/2026

VisualOn IBC Show Preview - AI-Powered CAE Advanced Playb...

At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...

18/08/2026

Paying It Forward: Greg Tabor on Giving Back to the Next Generation

The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...

18/08/2026

RT TO AIR NEW DOCUMENTARY THAT LIFTS THE LID ON THE HEALY RAE DYNASTY

THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...

18/08/2026

Stunning Irish performances at European Athletics and Swimming Championships reach almost 1.7 million viewers

Stunning Irish performances at European Athletics and Swimming Championships rea...

18/08/2026

An Irish Atlantic Rainforest: The Story of a West Cork Rainforest on the edges of the Beara Peninsula

The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player ...

17/08/2026

Thank You Mr. Brown: Documentary on Steadicam, Skycam Inventor Garrett Brown Is in the Works

Producer William Forbes and director Andrew Schwartz detail the decade-long effo...

17/08/2026

SHIK open S32 pre-orders

New MIDI processor & macro controller revealed SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...

17/08/2026

Melbourne Instruments introduce 10-year motor warranty

Cover extended on innovative motorised pot system Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...

17/08/2026

1010music update the Bluebox

Latest firmware version now available 1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...

17/08/2026

Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry Days 2026

Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...

17/08/2026

Calrec Integrates ImPulseV with NEP Platform

Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...

17/08/2026

PTZOptics To Unveil Rise 4K Broadcast PTZ Camera At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/08/2026

Calrec Integrates ImPulseV With NEP Platform

Share Copy link Facebook X Linkedin Bluesky Email...

17/08/2026

Calrec Integrates ImPulseV with NEP Platform Advancing Sc...

Continuing its virtualisation strategy, Calrec has integrated its ImPulseV virtualised DSP software with NEP Platform, bringing its scalable audio processing ca...

17/08/2026

Mediaproxy debuts AI-powered monitoring - browser based m...

Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will highlight major innovations in compliance monitorin...

17/08/2026

FilmLight Showcases Workflow Automation, Advanced Media Collaboration, and Baselight v8 Preview at IBC 2026

Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...

17/08/2026

Arqiva x IBC 2026 - Simplify Complexity and Unlock Greater Value

Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification. ...

16/08/2026

Gospel Musicians release Gospel Drums

Virtual drummer joins line-up The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...

15/08/2026

JH Audio expand Universal-Fit range

In-ear monitoring line-up gains new universal models In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...

15/08/2026

Press Release: NFVF Releases PESP6 Project 1, Stream1: Group 2, Stream 2 and Stream 3 Funding Approvals

14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...

15/08/2026

FCC Broadband Report Shows Rapid Expansion of High-Speed Internet

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

Adte and Haystack News Partner on CTV Ads in Runup to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

IBC 2026: Dalet to Demo AI-Orchestrated Live Sports Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

Add rounded corners to mask in After Effects

Add rounded corners to mask in After Effects Graham Quince August 14, 2026 0 Comments Ever wished you could smoothly round the corners of a Mask Path ...

15/08/2026

Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K

Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K Brie Clayton August 14, 2026 0 Comments Anamorphic cinematography and color gradi...

14/08/2026

AT&T Returns as Sponsor of Fifth-Annual DirtFish Women in Motorsport Summit

AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...

14/08/2026

Perfect Game Blends Broadcast Polish with Social Swagger as All-American Classic Makes Move to Citizens Bank Park

A six-camera flypack production will anchor Sunday's game while Perfect Game...