Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet President Michael Sullivan offers a look at the changes and growth for the renamed Lyon Video By Brandon Costa, Director of Digital
Thursday, September 12, 2024 - 2:32 pm
Print This Story | Subscribe
Story Highlights
The production-facilities business is undergoing a transformation. With the rise of technologies like at-home production and strategic implementations of the cloud, the mobile-production-facilities business continues to evolve substantially. Now a newly rebranded player is striving to realign its position as a trusted partner for live production.
Following the renaming of Lyon Video in January, Live Media is reintroducing itself to the industry with an eye toward growing its already sizable contributions to the sports and entertainment market. So far this year, the company has bolstered its staff, invested in upgrades to its fleet of 30 mobile production units, rolled out two new trucks, opened a centralized control room for at-home production in Nashville, and strengthened its team with commitments to 1080p, HDR, IP, cloud production, and more.
Live Media Group has updated its fleet of mobile production facilities and introduced MU-16 (pictured here) and other trucks to the mix. (All photos: Live Media Group)
Our industry is, now more than ever, incredibly diverse, says Live Media President Michael Sullivan, who took the helm in February following a run in remote operations at ESPN. We are seeing more people interested in the field of production. From the advancement of remote-production solutions to the unique size needs of mobile technology, our fleet is uniquely positioned to provide solutions while maintaining a premier level of quality. Whether [clients] need a 53-ft. double-expando integrated A/B unit or a 20- to 40-ft. production truck with hybrid uplink, we have those solutions for the evolving world.
Live Media's priority is to offer a greater variety of truck sizes and capabilities to better serve clients of different scale and needs. We love the diversity of our fleet, says Sullivan. Our industry looks very different now than it did 10 years ago, in terms of technology and production principles. Our growth will match that evolution and change.
He describes the past six months as an exciting whirlwind as the company underwent a period of evaluation and developed a three-year revitalization plan for its existing fleet and the introduction of new trucks. The company is currently in Phase 1 of that plan, under which trucks have been upgraded and two new trucks rolled out.
Live Media Group MU-22 mobile production facility is a 48-ft. 3G double expando with uplink.
When we looked at these Phase 1 upgrades, he explains, we focused on taking a technician's and tech manager's approach. How do we make our trucks easier to work in? What limitations do technicians have when doing their job? Our focus on reinvestment followed those principles. We work with a lot of fantastic tech/ops producers and technicians, and our trucks should work for them and the way they like to work. On a fundamental level, our improvements have been to enhance the technology of our trucks, create consistency of tech across our trucks, while making the trucks more nimble to operate in.
One of the most important things for me, he continues, is flexibility in the trucks. Each of our partners has extremely specific needs, so our trucks must be able to succeed for them. A lot of that comes back to technician-focused engineering as well as making sure the truck's infrastructure allows that agility. Making sure that each position within a mobile unit is as self-sufficient as possible is critical and something that will be key for us going forward.
Another win this year has been the introduction of IP- and ST 2110-capable mobile facilities currently used by partner Broadcast Service Group (BSG) to cover All Elite Wrestling (AEW). That truck is the first in North America to house an EVS MediaInfra Strata router as well as a Calrec Argo audio mixer.
Being able to lead the industry in some of these production firsts has been an exciting experience, says Sullivan. Partnering with some industry staples to do so has created a strong foundation for future innovation and growth.
Like the truck fleet, the overall Live Media Group family is expanding.
Multiple remote-production control rooms have been built in the company's Nashville office, which houses its TNDV entertainment division. In addition to the remote-production solutions, Sullivan says, we've also launched a cloud solution for some of our clients. This allows increased flexibility for our clients no matter where and what their needs and resources are.
The MU-11 mobile production facility is a 53-ft. 3G single expando.
Last fall, Live Media Group opened a packaging division, GameTime Productions, and added longtime ESPN productions executive Pat Lowry to lead it. She has assembled a team hyper-focused on working with clients on production expertise for live broadcasts, whether sports or otherwise.
More growth is expected in 2025 and beyond, and a commitment to that future made this opportunity to be a part of Live Media Group an attractive one for Sullivan. Ultimately, I saw a tremendous opportunity for growth with dedicated professionals at the core, he says. As a tech manager and remote-operations professional, I had first-hand knowledge and experience in how mobile units could work effectively and efficiently to best serve the client's needs. Throughout the process, in every conversation I had, I saw a company uniquely positioned to succeed in the industry. With the other additions the company has made over the previous couple of years, it was a place that clearly could have a prosperous future.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet President Michael Sullivan offers a look at the changes and growth for the renamed Lyon Video By Brandon Costa, Director of Digital 
