Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet President Michael Sullivan offers a look at the changes and growth for the renamed Lyon Video By Brandon Costa, Director of Digital
Thursday, September 12, 2024 - 2:32 pm
Print This Story | Subscribe
Story Highlights
The production-facilities business is undergoing a transformation. With the rise of technologies like at-home production and strategic implementations of the cloud, the mobile-production-facilities business continues to evolve substantially. Now a newly rebranded player is striving to realign its position as a trusted partner for live production.
Following the renaming of Lyon Video in January, Live Media is reintroducing itself to the industry with an eye toward growing its already sizable contributions to the sports and entertainment market. So far this year, the company has bolstered its staff, invested in upgrades to its fleet of 30 mobile production units, rolled out two new trucks, opened a centralized control room for at-home production in Nashville, and strengthened its team with commitments to 1080p, HDR, IP, cloud production, and more.
Live Media Group has updated its fleet of mobile production facilities and introduced MU-16 (pictured here) and other trucks to the mix. (All photos: Live Media Group)
Our industry is, now more than ever, incredibly diverse, says Live Media President Michael Sullivan, who took the helm in February following a run in remote operations at ESPN. We are seeing more people interested in the field of production. From the advancement of remote-production solutions to the unique size needs of mobile technology, our fleet is uniquely positioned to provide solutions while maintaining a premier level of quality. Whether [clients] need a 53-ft. double-expando integrated A/B unit or a 20- to 40-ft. production truck with hybrid uplink, we have those solutions for the evolving world.
Live Media's priority is to offer a greater variety of truck sizes and capabilities to better serve clients of different scale and needs. We love the diversity of our fleet, says Sullivan. Our industry looks very different now than it did 10 years ago, in terms of technology and production principles. Our growth will match that evolution and change.
He describes the past six months as an exciting whirlwind as the company underwent a period of evaluation and developed a three-year revitalization plan for its existing fleet and the introduction of new trucks. The company is currently in Phase 1 of that plan, under which trucks have been upgraded and two new trucks rolled out.
Live Media Group MU-22 mobile production facility is a 48-ft. 3G double expando with uplink.
When we looked at these Phase 1 upgrades, he explains, we focused on taking a technician's and tech manager's approach. How do we make our trucks easier to work in? What limitations do technicians have when doing their job? Our focus on reinvestment followed those principles. We work with a lot of fantastic tech/ops producers and technicians, and our trucks should work for them and the way they like to work. On a fundamental level, our improvements have been to enhance the technology of our trucks, create consistency of tech across our trucks, while making the trucks more nimble to operate in.
One of the most important things for me, he continues, is flexibility in the trucks. Each of our partners has extremely specific needs, so our trucks must be able to succeed for them. A lot of that comes back to technician-focused engineering as well as making sure the truck's infrastructure allows that agility. Making sure that each position within a mobile unit is as self-sufficient as possible is critical and something that will be key for us going forward.
Another win this year has been the introduction of IP- and ST 2110-capable mobile facilities currently used by partner Broadcast Service Group (BSG) to cover All Elite Wrestling (AEW). That truck is the first in North America to house an EVS MediaInfra Strata router as well as a Calrec Argo audio mixer.
Being able to lead the industry in some of these production firsts has been an exciting experience, says Sullivan. Partnering with some industry staples to do so has created a strong foundation for future innovation and growth.
Like the truck fleet, the overall Live Media Group family is expanding.
Multiple remote-production control rooms have been built in the company's Nashville office, which houses its TNDV entertainment division. In addition to the remote-production solutions, Sullivan says, we've also launched a cloud solution for some of our clients. This allows increased flexibility for our clients no matter where and what their needs and resources are.
The MU-11 mobile production facility is a 53-ft. 3G single expando.
Last fall, Live Media Group opened a packaging division, GameTime Productions, and added longtime ESPN productions executive Pat Lowry to lead it. She has assembled a team hyper-focused on working with clients on production expertise for live broadcasts, whether sports or otherwise.
More growth is expected in 2025 and beyond, and a commitment to that future made this opportunity to be a part of Live Media Group an attractive one for Sullivan. Ultimately, I saw a tremendous opportunity for growth with dedicated professionals at the core, he says. As a tech manager and remote-operations professional, I had first-hand knowledge and experience in how mobile units could work effectively and efficiently to best serve the client's needs. Throughout the process, in every conversation I had, I saw a company uniquely positioned to succeed in the industry. With the other additions the company has made over the previous couple of years, it was a place that clearly could have a prosperous future.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet President Michael Sullivan offers a look at the changes and growth for the renamed Lyon Video By Brandon Costa, Director of Digital 
