Fujifilm launches FUJINON Premista80-250mmT2.9-3.5 telephoto zoom lens

Fujifilm launches FUJINON Premista80-250mmT2.9-3.5 telephoto zoom lens - Second zoom cinema lens in the Premista Series with outstanding high resolution, beautiful bokeh and rich gradation

- Bringing out the potential of large format sensors in video production to the maximum extent

- Covering focal lengths from 28mm to 250mm when combined with a standard zoom lens

05.09.2019

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will release the telephoto zoom lens FUJINON Premista80-250mmT2.9-3.5 ( Premista80-250mm ) with a focal length of 80-250mm in December 2019. It will be the second model to join the Premista Series of zoom cinema lenses that support large-format sensors* and deliver outstanding high resolution, natural and beautiful bokeh and rich gradation with HDR (high dynamic range). The Premista80-250mm complements the FUJINON Premista28-100mmT2.9 ( Premista28-100mm ), released in August this year, to cover a broad range of focal lengths from 28mm to 250mm, further expanding focal lengths coverage that can be captured with premium image quality.

* Large image sensors that measure 43.2-46.3mm diagonally

For producing high quality videos such as Hollywood movies, there has been increasing demand for filming equipment capable of delivering beautiful bokeh and rich gradation with HDR. Accordingly, many cinematographers have been adopting cinema cameras equipped with a large format sensor. While a variety of prime lenses compatible with the large format sensors are already available in the market, there is a growing demand for zoom lenses, which cover a wide range of focal lengths without having to change lenses frequently, and therefore offer more efficient operability.

In response to such demand, Fujifilm has developed the Premista Series of zoom lenses for high-performance cinema cameras equipped with a large format sensor. The Premista28-100mm, the first model in this Series released in August this year, has been praised by professionals of video production for edge-to-edge sharpness and coverage of the most frequently-used focal lengths for exceptional convenience.

The Premista80-250mm is a telephoto zoom lens covering focal lengths from 80mm to 250mm. Featuring large-diameter aspherical lens elements and unique focusing / zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. The use of 13-blade iris design, combined with shallow depth-of-field which is a characteristic of large format sensors, produces natural and beautiful bokeh to faithfully capture the subjects texture, three-dimensional definition and even an atmosphere of the scene. Furthermore, the lens applies Fujifilms unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR and bringing out the full potential of large-format sensors.

The Premista80-250mm can be paired with the Premista28-100mm to cover focal lengths from 28mm to 250mm, capturing scenes with broad background in wide angle as well as closing in on a subject from a distance in telephoto. The two lenses also share the same front diameter and the gear position for three rings. This ensures efficient operability, as users can fit the same matte box, follow-focus system and other accessories, without re-adjusting accessory positions when changing between the two lenses.

Fujifilm has led the cinema industry since its foundation in 1934 to achieve domestic production of photographic and motion picture films in Japan. The companys products are widely praised by videographers around the world, with the development of high-performance zoom cinema lenses winning the Emmy Award by the American Academy of Arts and Sciences in 2017. Fujifilm will continue to tap into optical, high precision forming and assembling technologies that have been nurtured in the field of cutting-edge video production to develop a wide range of lenses, thereby addressing the diversifying needs.

1. Product name and release date Product name : FUJINON Prermista80-250mmT2.9-3.5

Release date : December 2019

2. Main features of the Premista80-250mm (1) Supporting large-format sensors to deliver outstanding high resolution, natural and beautiful bokeh and rich gradation

The lens combines large-diameter aspherical lens elements processed to ultimate precision, with Fujifilms unique focusing / zooming system to minimize distortion** and chromatic aberration. It has the ability to achieve an astonishing level of edge-to-edge image resolution, regardless of the working distance or zoom position, delivering footage of impressive sharpness and clarity.

The 13-blade design forms a near-perfect circular aperture. It produces natural and beautiful bokeh when combined with a shallow depth-of-field, which is a characteristic of large-format sensors.

The lens applies Fujifilms unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR.

The lens produces video in natural color tones, popular with Fujifilms HK / ZK / XK / MK Series of cinema lenses. Consistency in color design with the current lineup of lenses simplifies color grading***, required when using multiple lenses.

** Distortion refers to image contraction and expansion that occurs at edges of an image formed through the lens.

*** Color grading refers to the process of color correction in video editing.

(2) Telephoto zoom covering focal lengths from 80mm to 250mm

This is a telephoto zoom lens that offers the fast T-stop value range of 2.9-3.5*4 and focal length range from 80mm to 250mm. It can be paired with the Premista28-100mm standard zoom lens to cover focal lengths from 28mm to 250mm, capturing scenes with broad background in wide angle as well as closing in on a subject from a distance in telephoto.

*4 The T-stop value shifts from T2.9 to T3.5 in the focal length range from 200mm to 250mm.

LINK:	https://www.fujifilm.eu/uk/news/article/fujifilm-launches-fujinon-prem...
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