
To support its recent expansion into longform, and the launch of its new Whitechapel studio, Electric Theatre Collective (ETC) recently turned to FilmLight's FLUX Store to provide crucial storage and assist with media management at the facility.
ETC places creative excellence at the heart of everything it does. The company has grown significantly in recent years and organically developed into new areas - most notably, longform and episodic. To support this growth, ETC moved to its new Whitechapel facility early in 2022 where the company added a third suite plus a purpose-built projection room and a standalone screening room.
We saw demand becoming an issue as managing space and bookings was already a challenge, comments ETC's head of colour, Luke Morrison. If we wanted to continue our progression we needed to be more adaptable and efficient.
We also needed to be able to store and manage more data and hold onto it for longer periods of time compared to commercial work, adds Morrison. FLUX Store plays a major part in our growth as it enables higher quantity and larger projects to be in play at the same time. And it streamlines the management of and creative process across all our Baselight systems.
FLUX Store is FilmLight's fast and highly cost-effective networked post-production storage which utilises the high-bandwidth internal disk system and cloud network infrastructure developed for Baselight. It can be deployed in a facility as easily as general storage, whilst providing a solution that is purpose-designed and industry proven for streaming high-resolution media.
FLUX Store supports FilmLight's powerful API (Application Programming Interface), which allows third-party software to interface with FilmLight products; this is designed to automate common but time-consuming tasks, such as VFX transcoding and retrieving/setting metadata. It also maintains a metadata index, which means the speed of operations, such as conform and file browsing, is largely increased - performing tasks just as quickly as it would on local Baselight storage.
ETC considered third-party storage solutions, but as an existing Baselight customer, they quickly realised that FLUX Store provided the same high level of performance, alongside the added advantage of easy integration with their existing Baselight cloud network.
We selected FLUX Store for a whole host of reasons. It enables better sharing and management of projects from our Baselight systems, and we're also able to section off dedicated storage for the colour team, comments Morrison. Finally, the possibilities of the FilmLight API with the FLUX Store really appealed to us - the ability to optimise our workflow is a real bonus.
All ETC's suites currently work from the FLUX Store, the assists prep via it, and it's also the main rendering node. FLUX Store has integrated seamlessly into our facility and improved our workflow, says Morrison. We can now centralise our source media on FLUX Store, rather than localising it to a specific Baselight system, which gives us greater flexibility for scheduling and means we can be more adaptable.
ETC is now equipped to increase the number of projects they have in production, which is vital for managing the variety of work they now do. It has also allowed the team's colourists to better satisfy their creative ambitions.
Colourists are the first people to mention if there is any impact on speed and ease of working, and I am happy to say that since we installed FLUX Store it has just simply worked, concluded Morrison. It has exceeded our expectations and expanded our capabilities.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...
06/10/2026
LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...
06/10/2026
Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...
06/10/2026
SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20.
Sessions include:
Mast...
06/10/2026
Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...
06/10/2026
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...
06/10/2026
The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...
06/10/2026
Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...
06/10/2026
The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...
06/10/2026
Three new compact pedals announced
Warm Audio have just introduced a new guitar pedal line-up that offers compact, pedalboard-friendly versions of some of t...
06/10/2026
Drum-replacement tool gets major overhaul
WaveMachine Labs have announced that the latest version of their drum-replacement software is now available, and i...
06/10/2026
Firmware update implements user-requested features
Arturia's stage-going keyboard series has just received a significant update that addresses some of t...
06/10/2026
(4:51 PM) Wiesbaden, October 06, 2026. Based on business performance to date, pa...
06/10/2026
SBS invites audiences and communities to help shape the future of its language s...
06/10/2026
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in compression technology
AMSTERDAM September 30, 2026 - Cobalt Digital has ...
06/10/2026
Cobalt Digital NAB NY Booth 226 // Journalists: Click to visit Cobalt
Highlight...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Imaginary Forces Paints a Portrait of Conflict in War
Brie Clayton October 6, 2026
0 Comments
Director Ronnie Koff of Imaginary Forces (IF) transforms...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...
06/10/2026
Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...
06/10/2026
NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI
Allen Bourgoyne October 5, 2026
0 Comments
Local AI is becoming more usef...
06/10/2026
Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine
Brie Clayton October 5, 2026
0 Comments
Portraiture and archival footage bring pl...
06/10/2026
Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Tuesday 6 October 2026
Official trailer released for The Good Daughter ahead of...
06/10/2026
Sean Giancola to Step Down as Publisher & CEO of New York Post Media Group
New York (October 6, 2026) - After more than a decade of transformative leadership a...
06/10/2026
Savanyu reports getting more gain from the sound system, which he credits to the capsules asymmetrical supercardioid pickup pattern.
Even with less-than-ideal...
06/10/2026
Andrew Trimble delves into the author's Belfast upbringing
Thursday, 8 Octo...
06/10/2026
Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost.
Open models give telcos the ability to t...
05/10/2026
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6.
Demaria joins from a career spanning more th...
05/10/2026
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
As sports broadcasters look for new ways to make live action more immersive, ins...
05/10/2026
New multi-pattern LDC revealed
Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...
05/10/2026
Software gains Tonex Board rig support
When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...