
To support its recent expansion into longform, and the launch of its new Whitechapel studio, Electric Theatre Collective (ETC) recently turned to FilmLight's FLUX Store to provide crucial storage and assist with media management at the facility.
ETC places creative excellence at the heart of everything it does. The company has grown significantly in recent years and organically developed into new areas - most notably, longform and episodic. To support this growth, ETC moved to its new Whitechapel facility early in 2022 where the company added a third suite plus a purpose-built projection room and a standalone screening room.
We saw demand becoming an issue as managing space and bookings was already a challenge, comments ETC's head of colour, Luke Morrison. If we wanted to continue our progression we needed to be more adaptable and efficient.
We also needed to be able to store and manage more data and hold onto it for longer periods of time compared to commercial work, adds Morrison. FLUX Store plays a major part in our growth as it enables higher quantity and larger projects to be in play at the same time. And it streamlines the management of and creative process across all our Baselight systems.
FLUX Store is FilmLight's fast and highly cost-effective networked post-production storage which utilises the high-bandwidth internal disk system and cloud network infrastructure developed for Baselight. It can be deployed in a facility as easily as general storage, whilst providing a solution that is purpose-designed and industry proven for streaming high-resolution media.
FLUX Store supports FilmLight's powerful API (Application Programming Interface), which allows third-party software to interface with FilmLight products; this is designed to automate common but time-consuming tasks, such as VFX transcoding and retrieving/setting metadata. It also maintains a metadata index, which means the speed of operations, such as conform and file browsing, is largely increased - performing tasks just as quickly as it would on local Baselight storage.
ETC considered third-party storage solutions, but as an existing Baselight customer, they quickly realised that FLUX Store provided the same high level of performance, alongside the added advantage of easy integration with their existing Baselight cloud network.
We selected FLUX Store for a whole host of reasons. It enables better sharing and management of projects from our Baselight systems, and we're also able to section off dedicated storage for the colour team, comments Morrison. Finally, the possibilities of the FilmLight API with the FLUX Store really appealed to us - the ability to optimise our workflow is a real bonus.
All ETC's suites currently work from the FLUX Store, the assists prep via it, and it's also the main rendering node. FLUX Store has integrated seamlessly into our facility and improved our workflow, says Morrison. We can now centralise our source media on FLUX Store, rather than localising it to a specific Baselight system, which gives us greater flexibility for scheduling and means we can be more adaptable.
ETC is now equipped to increase the number of projects they have in production, which is vital for managing the variety of work they now do. It has also allowed the team's colourists to better satisfy their creative ambitions.
Colourists are the first people to mention if there is any impact on speed and ease of working, and I am happy to say that since we installed FLUX Store it has just simply worked, concluded Morrison. It has exceeded our expectations and expanded our capabilities.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
13/04/2026
L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...
13/04/2026
By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H
Disguise, the company powering everyt...
13/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...
13/04/2026
Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...
13/04/2026
Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition
LTN today announced the appointments of Mark Romano as Vice Presiden...
13/04/2026
LEEDS, UK, APRIL 13, 2026 NUGEN Audio releases Halo Vision v1.2, a significant update to its real time, customizable audio analysis suite for 3D, surround and...
13/04/2026
Atomos today announced the acquisition of Flanders Scientific (FSI), one of the most respected names in professional reference monitoring. This strategic move r...
13/04/2026
How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting The indie-pop artist combines agile guitar lines, rhythmic shifts, and lyrics that...
13/04/2026
Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable Nicknamed the Converse Conductor, the Boston Conservatory alum holds top conductin...
13/04/2026
Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene In a city shaped by migration and exchange, Berklee alumni are helping drive a Latin mu...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
DHD audio, developer and manufacturer of digital audio systems for professional broadcast, has launched a comprehensive brand update to mark its 30th anniversar...
13/04/2026
Stegawave, an Irish technology company specialising in forensic watermarking for video content, today announced the launch of its anti-piracy platform for live ...
13/04/2026
New version of Quortex PowerVu delivers a standards-based approach to satellite-to-IP transitions, eliminating the need for baseband workflows and complex infra...
13/04/2026
Grass Valley LDX camera systems enable leading German production company to support broadcast and cinematic live production within a single environment.
Grass ...
13/04/2026
London, UK, 13 April 2026 Techex and MediaKind today announced a partnership to integrate Techexs IP transport and orchestration technology, tx edge, directly...
13/04/2026
In today's hybrid education environments, there is no one-size-fits-all' AV solution. Lightware's extensive AV portfolio addresses this challenge, ...
13/04/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has developed a new suite of AI-powered tools designed t...
13/04/2026
Freelance Video Cameraman - Los Angeles
Brie Clayton April 13, 2026
0 Comments
Freelance Video Cameraman
April 8, 2026COW Jobs: Director Needed for ...
13/04/2026
Atomos to Acquire Flanders Scientific
Brie Clayton April 13, 2026
0 Comments
Strengthening commitment to precision monitoring, from camera to delivery...
13/04/2026
Digital Anarchy Announces ShotNotes, A Notepad and Task Tracking Panel for Premi...
13/04/2026
NAB 2026 Live Demo at HP Booth Highlights JALI Powered Interactive AI Character ...
13/04/2026
Manifold Introduces AT300 Multiviewer Support at NAB 2026
Brie Clayton April 13, 2026
0 Comments
and adds HDR-SDR conversion to the recently announced...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
13/04/2026
FOX Latin America Announces The Launch Of The FOX Channel In Central America And...
13/04/2026
No amps, no safety net The biggest challenge was the music itself. Everything in the film is acoustic and unamplified. The theme itself is kind of hard to expl...
13/04/2026
RT Radio 1 has today launched a significant step in its ongoing strategic evolution. Following the launch of its brand-new schedule late last year, RT Radio 1...
13/04/2026
The Late Late Show Opening Act, the search for Ireland's newest country musi...
13/04/2026
RT has today announced the appointment of Annemarie Britz to the position of Chief Financial Officer, RT following a public competition.
Annemarie Britz is c...
12/04/2026
Headphone system designed for immersive monitoring
With the demand for immersive audio showing no signs of slowing down, lots of companies are turning their...
12/04/2026
Beeble expands AI production workflow ahead of NAB 2026 with background remover
Brie Clayton April 11, 2026
0 Comments
Ahead of its upcoming participa...
12/04/2026
Like and Transcribe Mei Semones BM '22 blends languages and techniques to create her singular style.
April 10, 2026
By
Bryan Parys
Mei Semones BM '...
12/04/2026
Cue the Change Nicknamed the Converse Conductor, Jonathon Heyward BM '14 is making classical music more relatable.
April 10, 2026
By
Sarah Godcher Murp...
12/04/2026
Heat Wave Inside Miamis sizzling, boundary-blurring Latin music scene.
April 13, 2026
By
Ricardo Herrera Bandrich
Image by Stella Levi
Down there: Thats ...
11/04/2026
Engineer collective welcome Freddy Knop
Infrasonic, an award-winning collective of audio engineers operating out of Nashville and Los Angeles with credits r...
11/04/2026
Combining launched effects with a proven mission aircraft, Red Wolf and SKY RAI...
11/04/2026
3D printed RL10 rocket engine combustion chambers shown in the manufacturing are...
11/04/2026
Sachtler Highlights Comprehensive Camera Support Solutions at NAB 2026
Brie Clayton April 11, 2026
0 Comments
Sachtler showcases advanced camera suppo...
11/04/2026
Sohonet Launches Media Fabric: A Unified Managed Infrastructure Suite for Film, ...
11/04/2026
AJA Unveils BRIDGE LIVE IP with SMPTE ST 2110 I/O
Brie Clayton April 11, 2026
0 Comments
New IP video solution streamlines modern productions, providi...
11/04/2026
InSync Unveils Advanced Video Processing and Frame Rate Conversion Solutions at ...