Sony Pixel Power calrec Sony

Electric Theatre Collective selects FilmLights FLUX Store to support growth

17/01/2023

To support its recent expansion into longform, and the launch of its new Whitechapel studio, Electric Theatre Collective (ETC) recently turned to FilmLight's FLUX Store to provide crucial storage and assist with media management at the facility.

ETC places creative excellence at the heart of everything it does. The company has grown significantly in recent years and organically developed into new areas - most notably, longform and episodic. To support this growth, ETC moved to its new Whitechapel facility early in 2022 where the company added a third suite plus a purpose-built projection room and a standalone screening room.

We saw demand becoming an issue as managing space and bookings was already a challenge, comments ETC's head of colour, Luke Morrison. If we wanted to continue our progression we needed to be more adaptable and efficient.

We also needed to be able to store and manage more data and hold onto it for longer periods of time compared to commercial work, adds Morrison. FLUX Store plays a major part in our growth as it enables higher quantity and larger projects to be in play at the same time. And it streamlines the management of and creative process across all our Baselight systems.

FLUX Store is FilmLight's fast and highly cost-effective networked post-production storage which utilises the high-bandwidth internal disk system and cloud network infrastructure developed for Baselight. It can be deployed in a facility as easily as general storage, whilst providing a solution that is purpose-designed and industry proven for streaming high-resolution media.

FLUX Store supports FilmLight's powerful API (Application Programming Interface), which allows third-party software to interface with FilmLight products; this is designed to automate common but time-consuming tasks, such as VFX transcoding and retrieving/setting metadata. It also maintains a metadata index, which means the speed of operations, such as conform and file browsing, is largely increased - performing tasks just as quickly as it would on local Baselight storage.

ETC considered third-party storage solutions, but as an existing Baselight customer, they quickly realised that FLUX Store provided the same high level of performance, alongside the added advantage of easy integration with their existing Baselight cloud network.

We selected FLUX Store for a whole host of reasons. It enables better sharing and management of projects from our Baselight systems, and we're also able to section off dedicated storage for the colour team, comments Morrison. Finally, the possibilities of the FilmLight API with the FLUX Store really appealed to us - the ability to optimise our workflow is a real bonus.

All ETC's suites currently work from the FLUX Store, the assists prep via it, and it's also the main rendering node. FLUX Store has integrated seamlessly into our facility and improved our workflow, says Morrison. We can now centralise our source media on FLUX Store, rather than localising it to a specific Baselight system, which gives us greater flexibility for scheduling and means we can be more adaptable.

ETC is now equipped to increase the number of projects they have in production, which is vital for managing the variety of work they now do. It has also allowed the team's colourists to better satisfy their creative ambitions.

Colourists are the first people to mention if there is any impact on speed and ease of working, and I am happy to say that since we installed FLUX Store it has just simply worked, concluded Morrison. It has exceeded our expectations and expanded our capabilities.
LINK: https://www.kitplus.com/news/Electric_Theatre_Collective_selects_FilmL...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

22/08/2026

DirecTV Offers New Customers a Year of Free Netflix with Ads

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Judge Sets Early October Hearing for ABC Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

ORF Taps Net Insight for Full IP Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Breezeline Teams Up with DirecTV to Launch New Streaming Bundle

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Avid brings agentic media production to IBC2026

Avid brings agentic media production to IBC2026 Brie Clayton August 21, 2026 0 Comments After launching Avid Content Core at NAB 2026, Avid expands it...

22/08/2026

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro Brie Clayton August 21, 2026 0 Comments Filmmaker Lisa Marie Russo shoots on the bea...

22/08/2026

Homecoming Artist Spotlight: Dogs In A Pile

Homecoming Artist Spotlight: Dogs In A Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...

22/08/2026

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...

21/08/2026

FOX Sports Rolls Out Its Most Ambitious Live Motorsports Production' Ever at IndyCar Freedom 250 GP in DC

A massive deployment of specialty cameras, graphics, and AR will showcase the na...

21/08/2026

Creative Studio Zookeeper Embraces Pinball Motif for West Coast Conference PSA

The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...

21/08/2026

ESPN Soft-Launches a New NFL Graphics Package, Scorebug During Thursday Night's Raiders-Texans Preseason Game

New look will serve as the foundation for ESPN's upcoming NFL season and Sup...

21/08/2026

ESPN to Debut Little League Alumni Alt-Cast for 2026 MLB Little League Classic

ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...

21/08/2026

His Story Becomes Part of Football History': Dean Grossman Honors His Father Sandy With Pete Rozelle Award Speech

In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...

21/08/2026

Rapid Flow release miniGRID

Hardware-style timing shifts for software instruments Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...

21/08/2026

Love Synthesizers announce First Love pre-orders

Highly anticipated synthesizer ships in October 2026 Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, MAO and More

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...

21/08/2026

Take five with Sophie

Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...

21/08/2026

Irish Lottery heist documentary to air on RT

Beat The Lotto dives into the plot behind the 1980s National Lottery scandal 24 August 2026 at 9:35pm on RT One and RT Player Beat The Lotto is the story o...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...