
To support its recent expansion into longform, and the launch of its new Whitechapel studio, Electric Theatre Collective (ETC) recently turned to FilmLight's FLUX Store to provide crucial storage and assist with media management at the facility.
ETC places creative excellence at the heart of everything it does. The company has grown significantly in recent years and organically developed into new areas - most notably, longform and episodic. To support this growth, ETC moved to its new Whitechapel facility early in 2022 where the company added a third suite plus a purpose-built projection room and a standalone screening room.
We saw demand becoming an issue as managing space and bookings was already a challenge, comments ETC's head of colour, Luke Morrison. If we wanted to continue our progression we needed to be more adaptable and efficient.
We also needed to be able to store and manage more data and hold onto it for longer periods of time compared to commercial work, adds Morrison. FLUX Store plays a major part in our growth as it enables higher quantity and larger projects to be in play at the same time. And it streamlines the management of and creative process across all our Baselight systems.
FLUX Store is FilmLight's fast and highly cost-effective networked post-production storage which utilises the high-bandwidth internal disk system and cloud network infrastructure developed for Baselight. It can be deployed in a facility as easily as general storage, whilst providing a solution that is purpose-designed and industry proven for streaming high-resolution media.
FLUX Store supports FilmLight's powerful API (Application Programming Interface), which allows third-party software to interface with FilmLight products; this is designed to automate common but time-consuming tasks, such as VFX transcoding and retrieving/setting metadata. It also maintains a metadata index, which means the speed of operations, such as conform and file browsing, is largely increased - performing tasks just as quickly as it would on local Baselight storage.
ETC considered third-party storage solutions, but as an existing Baselight customer, they quickly realised that FLUX Store provided the same high level of performance, alongside the added advantage of easy integration with their existing Baselight cloud network.
We selected FLUX Store for a whole host of reasons. It enables better sharing and management of projects from our Baselight systems, and we're also able to section off dedicated storage for the colour team, comments Morrison. Finally, the possibilities of the FilmLight API with the FLUX Store really appealed to us - the ability to optimise our workflow is a real bonus.
All ETC's suites currently work from the FLUX Store, the assists prep via it, and it's also the main rendering node. FLUX Store has integrated seamlessly into our facility and improved our workflow, says Morrison. We can now centralise our source media on FLUX Store, rather than localising it to a specific Baselight system, which gives us greater flexibility for scheduling and means we can be more adaptable.
ETC is now equipped to increase the number of projects they have in production, which is vital for managing the variety of work they now do. It has also allowed the team's colourists to better satisfy their creative ambitions.
Colourists are the first people to mention if there is any impact on speed and ease of working, and I am happy to say that since we installed FLUX Store it has just simply worked, concluded Morrison. It has exceeded our expectations and expanded our capabilities.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
01/10/2026
Big Blue Marble has announced the addition of live multiview channels to its Clo...
01/10/2026
The company CEO sees AI as a tool in speeding and enhancing product development
...
01/10/2026
Production, tech, crewing, and logistics teams draw on experience of a busy inau...
01/10/2026
The Partnership Will Support Filmmakers Worldwide Through Original Short Films I...
01/10/2026
Third collaboration with celebrated composer
Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...
01/10/2026
FL Studio gets dedicated grid controller
Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...
01/10/2026
Six new USB interfaces introduced
Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...
01/10/2026
Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026.
The IoT Global Awards recognise products, services and o...
01/10/2026
Johannesburg, South Africa, 30 September 2026 - The National Film and Video Foun...
01/10/2026
Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement
Vizrt, the AI platform for visual...
01/10/2026
When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...
01/10/2026
Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...
01/10/2026
Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...
01/10/2026
Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...
01/10/2026
Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...
01/10/2026
DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...
01/10/2026
Screen Australia-funded documentaries bring Australian experiences and new persp...
01/10/2026
Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control
Brie Clayton September 30, 2026
0 Comments
Latest release also introduces P...
01/10/2026
Ghosts of the Gold Rush Shot with PYXIS 6K
Brie Clayton September 30, 2026
0 Comments
Blackmagic Design cameras expertly capture documentary while del...
01/10/2026
RE:Vision Effects - RSMB V7 is here!
Lori Freitag September 30, 2026
0 Comments
ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...
01/10/2026
VideoGen raises $3.3M seed as its AI video platform passes 5 million users
Brie Clayton September 30, 2026
0 Comments
VideoGen co-founders Anton Koeni...
01/10/2026
New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub
Fullsteam Brewery and CBC Real Estate celebrate th...
01/10/2026
Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...
01/10/2026
Save $50 on Ivory 3 American Concert D and German DThis fall, bring the sound and expressive character of two world-class concert grands into your studio with s...
01/10/2026
Thursday 1 October 2026
Nominees revealed for 2026 Sky Arts Awards
Current slide, 0 0, undefined1
0
Irish National Opera and Jennifer Walshe: MARS
Jacob Al...
01/10/2026
Vital TV antenna replaced at SudburyHelicopter and broadcast engineers work together to upgrade TV services for 1.5M in the East
--
Share to Linkedin
Octobe...
01/10/2026
Arqiva appoints Simon Duffy as ChairSimon Duffy joins as Chair effective 01 October 2026
--
Share to Linkedin
October 1, 2026
Press Office
01 October 2026...
01/10/2026
Season 4 of the multi-award-winning hit entertainment series The 2 Johnnies Late Night Lock In is back, serving up another round of unpredictable laughs, unforg...
01/10/2026
New season begins Sunday, 4 October at 6pm on RT lyric fm and RT Listen
RT lyric fm's arts and culture documentary series The Lyric Feature returns on S...
01/10/2026
RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...
01/10/2026
AI factories are built by the megawatt, even by the gigawatt. Each megawatt fact...
01/10/2026
Spooky season is streaming in. Alongside falling leaves, pumpkin spice and everything nice, 25 new games are joining GeForce NOW throughout October, including s...
30/09/2026
Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...
30/09/2026
TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...