
Data centers need an upgraded dashboard to guide their journey to greater energy efficiency, one that shows progress running real-world applications.
The formula for energy efficiency is simple: work done divided by energy used. Applying it to data centers calls for unpacking some details.
Today's most widely used gauge - power usage effectiveness (PUE) - compares the total energy a facility consumes to the amount its computing infrastructure uses. Over the last 17 years, PUE has driven the most efficient operators closer to an ideal where almost no energy is wasted on processes like power conversion and cooling.
Finding the Next Metrics PUE served data centers well during the rise of cloud computing, and it will continue to be useful. But it's insufficient in today's generative AI era, when workloads and the systems running them have changed dramatically.
That's because PUE doesn't measure the useful output of a data center, only the energy that it consumes. That'd be like measuring the amount of gas an engine uses without noticing how far the car has gone.
Many standards exist for data center efficiency. A 2017 paper lists nearly three dozen of them, several focused on specific targets such as cooling, water use, security and cost.
Understanding What's Watts When it comes to energy efficiency, the computer industry has a long and somewhat unfortunate history of describing systems and the processors they use in terms of power, typically in watts. It's a worthwhile metric, but many fail to realize that watts only measure input power at a point in time, not the actual energy computers use or how efficiently they use it.
So, when modern systems and processors report rising input power levels in watts, that doesn't mean they're less energy efficient. In fact, they're often much more efficient in the amount of work they do with the amount of energy they use.
Modern data center metrics should focus on energy, what the engineering community knows as kilowatt-hours or joules. The key is how much useful work they do with this energy.
Reworking What We Call Work Here again, the industry has a practice of measuring in abstract terms, like processor instructions or math calculations. So, MIPS (millions of instructions per second) and FLOPS (floating point operations per second) are widely quoted.
Only computer scientists care how many of these low-level jobs their system can handle. Users would prefer to know how much real work their systems put out, but defining useful work is somewhat subjective.
Data centers focused on AI may rely on the MLPerf benchmarks. Supercomputing centers tackling scientific research typically use additional measures of work. Commercial data centers focused on streaming media may want others.
The resulting suite of applications must be allowed to evolve over time to reflect the state of the art and the most relevant use cases. For example, the last MLPerf round added tests using two generative AI models that didn't even exist five years ago.
A Gauge for Accelerated Computing Ideally, any new benchmarks should measure advances in accelerated computing. This combination of parallel processing hardware, software and methods is running applications dramatically faster and more efficiently than CPUs across many modern workloads.
For example, on scientific applications, the Perlmutter supercomputer at the National Energy Research Scientific Computing Center demonstrated an average of 5x gains in energy efficiency using accelerated computing. That's why it's among the 39 of the top 50 supercomputers - including the No. 1 system - on the Green500 list that use NVIDIA GPUs.
Because they execute lots of tasks in parallel, GPUs execute more work in less time than CPUs, saving energy. Companies across many industries share similar results. For example, PayPal improved real-time fraud detection by 10% and lowered server energy consumption nearly 8x with accelerated computing.
The gains are growing with each new generation of GPU hardware and software.
In a recent report, Stanford University's Human-Centered AI group estimated GPU performance has increased roughly 7,000 times since 2003, and price per performance is 5,600 times greater.
Data centers need a suite of benchmarks to track energy efficiency across their major workloads. Two Experts Weigh In Experts see the need for a new energy-efficiency metric, too.
With today's data centers achieving scores around 1.2 PUE, the metric has run its course, said Christian Belady, a data center engineer who had the original idea for PUE. It improved data center efficiency when things were bad, but two decades later, they're better, and we need to focus on other metrics more relevant to today's problems.
Looking forward, the holy grail is a performance metric. You can't compare different workloads directly, but if you segment by workloads, I think there is a better likelihood for success, said Belady, who continues to work on initiatives driving data center sustainability.
Jonathan Koomey, a researcher and author on computer efficiency and sustainability, agreed.
To make good decisions about efficiency, data center operators need a suite of benchmarks that measure the energy implications of today's most widely used AI workloads, said Koomey.
Tokens per joule is a great example of what one element of such a suite might be, Koomey added. Companies will need to engage in open discussions, share information on the nuances of their own workloads and experiments, and agree to realistic test procedures to ensure these metrics accurately characterize energy use for hardware running real-world applications.
Finally, we need an open public forum to conduct this important work, he said.
It Takes a Village Thanks to metrics like PUE an
More from Nvidia
29/06/2026
Showcasing the importance of open source innovation in American AI, Palantir'...
25/06/2026
Summer savings are heating up. From the Steam Summer Sale to GeForce NOW membership discounts, this week's GFN Thursday delivers double the deals and more w...
23/06/2026
Building AI systems at scale is demanding, requiring low-latency inference, fast vector search, strong GPU price-performance and infrastructure that can grow wi...
23/06/2026
News Highlights:
NVIDIA technology runs 81% of the TOP500 and 90% of the systems new to the list.
26 systems on the TOP500 adopted the NVIDIA Grace CPU, up ei...
23/06/2026
Editor's note: This post is part of the Nemotron Labs blog series, which explores how the latest open models, datasets and training techniques help business...
22/06/2026
Telecom operators have seen remarkable returns from using generative AI to automate network management, customer care and back-office operations. Most of that i...
22/06/2026
The next era of AI will not be defined by compute alone. Its growth will be dete...
22/06/2026
Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...
22/06/2026
At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...
22/06/2026
For the past two years, the U.S. National Science Foundation's National Arti...
22/06/2026
JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...
21/06/2026
Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...
18/06/2026
In a consequential grid infrastructure decision, the Federal Energy Regulatory C...
18/06/2026
Play favorite titles from popular game libraries, keep progress synced and jump ...
18/06/2026
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
For companies building next-generation techn...
17/06/2026
A year ago at NVIDIA GTC Paris at VivaTech, France laid out plans to advance local AI - from new AI factories and national compute capacity to open frontier mod...
16/06/2026
Enterprises are moving agentic AI from proof of concept to production - and the next generation of AI factories are built for the era of agents.
At HPE Discove...
16/06/2026
AI runs at the speed of light. More and more, that light is made in Texas.
Cohe...
16/06/2026
Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
11/06/2026
The GeForce NOW summer sale kicked off today with limited-time savings of up to ...
10/06/2026
Today, Google DeepMind released DiffusionGemma - an experimental open model built for exceptionally fast text generation. NVIDIA has optimized DiffusionGemma to...
10/06/2026
A car pulls up to the curb. The app says, Your ride is here. No one's in the driver's seat. For people who live in one of the dozens of cities now hos...
09/06/2026
NVIDIA GPUs with Confidential Computing are now used for confidential inference in Apple's Private Cloud Compute (PCC), as it expands beyond Apple's dat...
07/06/2026
NVIDIA and Doosan Group are expanding their collaboration to advance new opportu...
07/06/2026
NVIDIA and LG Group are building an AI factory to accelerate LG Group's next...
07/06/2026
A year ago at London Tech Week, NVIDIA founder and CEO Jensen Huang and U.K. Prime Minister Keir Starmer made a declaration: the U.K. would be an AI maker, not ...
07/06/2026
At GTC Taipei at COMPUTEX last week, NVIDIA unveiled RTX Spark, the superchip th...
04/06/2026
Home to cutting-edge sovereign AI infrastructure and robotics innovators, as well as one of the world's most passionate gaming communities, South Korea is o...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
At CVPR, NVIDIA is unveiling new physical AI agent skills that help researchers ...
03/06/2026
What makes a robot gripper useful isn't that it can pick up one object - it&...
02/06/2026
The agentic AI moment has arrived, but delivering on its promise requires more t...
02/06/2026
Accelerated computing has revolutionized industrial engineering, compressing sim...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
28/05/2026
License to stream, shaken and stirred.
GeForce NOW is dialing up the espionage with the launch of 007 First Light, letting members slip into James Bond's r...
28/05/2026
Robotics is entering a new phase: moving from controlled demos and scripted automation toward generalizable, reliable embodied autonomy in the real world.
At ...
26/05/2026
The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...
21/05/2026
The future of AI is landing in Taipei. At NVIDIA GTC Taipei at COMPUTEX, the world's developers, researchers and industry leaders are converging to dive int...
21/05/2026
The mission begins now.
GeForce NOW is dialing up the action with a blockbuster...
19/05/2026
At this year's Google I/O conference, NVIDIA and Google Cloud are accelerating the work of more than 100,000 developers in the companies' joint develope...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
14/05/2026
Editor's note: The Gaijin single sign-on feature is now up and running.
Dive masks on - Subnautica 2 is making a splash on GeForce NOW day-and-date with la...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...