Avid Everywhere Accelerated by Introduction of Modular Enterprise Media t Management Solution for the Avid MediaCentral Platform

Avid Everywhere Accelerated by Introduction of Modular Enterprise Media Asset Management Solution for the Avid MediaCentral Platform

Burlington, MA, 2014-08-11 Latest MAM technology delivers off-the-shelf, highly cost effective workflow management to broadcasters, media publishers, and sports organizations

Continuing to deliver on its Avid Everywhere vision to help media organizations connect with audiences more powerfully, collaboratively, efficiently, and profitably, Avid (OTC: AVID) today announced the availability of a new modular media asset management (MAM) solution, Interplay | MAM Foundation. The off-the-shelf solution builds on the open, flexible Avid MediaCentral Platform, enabling broadcasters, media publishers, and sports organizations that demand a highly capable media asset management system to capture, create and distribute media to multiple audiences.

Part of the Avid Media Suite, and offering faster deployment, lower risk, and exceptional value, Interplay | MAM Foundation is an enterprise-capable solution that can grow according to the needs of the business. Ideal for organizations of every size, Interplay | MAM Foundation provides workflows based on a dynamic, central media store that can:

Import and export files

Search, integrate, and automate media

Support video media workflows

Access media from anywhere

Enable users to browse, select, edit, annotate, review, approve, and plan.

Key features of Interplay | MAM Foundation include:

Interplay | MAM server software

10 client licenses

Integrated support for video and audio assets as well as non-video assets such as image files and documents

Avid Professional Services including installation, testing, integration, and training

One year of Avid Elite Support

About Avid

Through Avid Everywhere , Avid delivers the industrys most open, innovative, and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution, and consumption for the most listened to, most watched, and most loved media in the world from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

PR Contacts:

Avid

Amy Paladino

amy.paladino@avid.com

617-733-5121

LINK:	http://www.avid.com/US/press-room/AvidInterplayMAMFoundation...
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