Published On: June 7th, 2023
data-orig-src=https://www.sgo.es/wp-content/uploads/voyre_lion.webp width=1920 height=1080 class=lazyload wp-image-0 />
In collaboration with the partner agency Robotproof, VOYRE embarked on an exciting venture to assist Samsung in the creation of two remarkable VR Modules-The Frame and The Freestyle. What began as training modules for new product launches evolved into breathtaking immersive artworks, thanks to the transformative capabilities of Mistika VR.
Situated in Chicago, VOYRE is an XR studio renowned for its expertise in crafting captivating experiences using cutting-edge immersive technology. With a team of EMMY-winning story designers, the studio has consistently pushed the boundaries of creativity in the XR domain.
Sorry, your browser doesnt support embedded videos.
The Frame and The Freestyle: Conceptualizing the Vision
As a part of Samsung's premium line, the company aimed to launch two innovative new products: The Freestyle, a portable projector, and The Frame, a premium TV that seamlessly transformed into an art gallery when turned off. To ensure a successful introduction, Samsung recognized the need to rapidly train its sales team across retail stores throughout the United States on the unique features of these new offerings.
data-srcset=https://www.sgo.es/wp-content/uploads/voyre_girls_vr-500x241.webp 500w, https://www.sgo.es/wp-content/uploads/voyre_girls_vr-700x337.webp 700w, https://www.sgo.es/wp-content/uploads/voyre_girls_vr.webp 996w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 996px />
Despite the exceptional nature of the products, there was a missing WOW factor. Samsung wanted to create a memorable training experience that would show how the products would be used by real customers in their homes. Robotproof and VOYRE worked together to design an ingenious solution.
data-orig-src=https://www.sgo.es/wp-content/uploads/scott_lynch.png alt class=lazyload img-responsive wp-image-510541/>
We wanted to show how the products would be incorporated into the real lives of customers, and so shooting live action 360 video was critical,
explained Scott Lynch, Head of XR Development at VOYRE. We knew that combining commercial level production with an engaging story would provide a complete immersive 360 experience through a VR headset. Thousands of sales associates have been trained using these modules, enabling them to retain a significantly higher level of information about the new features.
Setting the Stage: Unleashing Creative Potential in Pre-production
During the pre-production phase, VOYRE worked closely with Robotproof to explore innovative approaches for showcasing and developing engaging content. The objective was to create content that was not only entertaining but also captivating for the viewers. To achieve this, the team aimed to film in real locations with real people ensuring an authentic representation of how the products would appear in real-life scenarios.
data-orig-src=https://www.sgo.es/wp-content/uploads/voyre_workers.webp data-srcset=https://www.sgo.es/wp-content/uploads/voyre_workers-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/voyre_workers-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/voyre_workers-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/voyre_workers.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/voyre_house.webp data-srcset=https://www.sgo.es/wp-content/uploads/voyre_house-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/voyre_house-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/voyre_house-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/voyre_house.webp 1920w data-sizes=auto />
The goal was to enhance the unique selling points of each product. For The Freestyle series, the creatives envisioned a story that portrayed two friends planning a memorable birthday party.
This narrative would emphasize the versatility and portability of The Freestyle, highlighting how it could seamlessly adapt to different environments, explained Scott Lynch.
data-srcset=https://www.sgo.es/wp-content/uploads/voyre_girls-500x241.webp 500w, https://www.sgo.es/wp-content/uploads/voyre_girls-700x337.webp 700w, https://www.sgo.es/wp-content/uploads/voyre_girls.webp 996w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 996px />
For the Frame series, on the other hand, the focus was on a design-savvy family seeking to transform their home's ambiance.
The Frame is a really more then a TV, it not only has a great video picture but when the screen is turned off, it has a low power mode that displays beautiful art. We wanted to tell how the family could use The Frame to enhance the aesthetic appeal of any room in the home.
data-srcset=https://www.sgo.es/wp-content/uploads/voyre_camera-500x241.webp 500w, https://www.sgo.es/wp-content/uploads/voyre_camera-700x337.webp 700w, https://www.sgo.es/wp-content/uploads/voyre_camera.webp 996w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 996px />
Leveraging the power of stitching with Mistika VR
Captured in 8K x 8K stereoscopic format, the project was mastered in 4K x 4K since the final delivery format was going to be on Pico G2 4K VR headset. The post-production process started by creating low-resolution rough stitches of all the footage using the batch rendering features in Mistika VR. This allowed them to expedite the editing process, incorporating placeholder graphics and music.
Once the initial edit was completed, an EDL was generated. The creators then returned to Mistika VR to create full-resolution fine stitches only for the selected frames, significantly reducing rendering time and data storage requirements. This approach enabled us to focus our efforts on the frames that would be ultimately seen, while also rend
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
X-Rite Pantone Color Academy Grand Opening in Shanghai
On March 27, 2026, X-Rite Pantone, the global authority in color standards and color science, held the...
14/04/2026
14 Apr 2026
VEON and JazzWorld Receive Competition Commission of Pakistan Appro...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
The search for Ireland's newest country music star is live on Friday 17 Apri...
13/04/2026
Monday 13 April 2026
Global environmental action NGO WRAP brings recycling to l...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
13/04/2026
FOX Latin America Announces The Launch Of The FOX Channel In Central America And...
13/04/2026
No amps, no safety net The biggest challenge was the music itself. Everything in the film is acoustic and unamplified. The theme itself is kind of hard to expl...
13/04/2026
RT Radio 1 has today launched a significant step in its ongoing strategic evolution. Following the launch of its brand-new schedule late last year, RT Radio 1...
13/04/2026
The Late Late Show Opening Act, the search for Ireland's newest country musi...
13/04/2026
RT has today announced the appointment of Annemarie Britz to the position of Chief Financial Officer, RT following a public competition.
Annemarie Britz is c...
12/04/2026
Headphone system designed for immersive monitoring
With the demand for immersive audio showing no signs of slowing down, lots of companies are turning their...
11/04/2026
Engineer collective welcome Freddy Knop
Infrasonic, an award-winning collective of audio engineers operating out of Nashville and Los Angeles with credits r...
10/04/2026
After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...
10/04/2026
Powered and unpowered live PA ranges upgraded
Yamaha have just refreshed four of their hugely popular PA speaker ranges, delivering significant improvements...
10/04/2026
Underlying plug-in & VI technology now available to others
UJAM's latest announcement sees the company open up' Gorilla Engine, the development pla...
10/04/2026
Luxembourg, April 10, 2026 - SES, a leading space solutions company, announces that it has entrusted BNP Paribas with the implementation of a liquidity agreemen...
10/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
10/04/2026
Five-part Sky Original drama airs nightly on Sky Mix and Sky Atlantic from 20 Ap...
Published On: June 7th, 2023
