LG Ad Solutions shared a new report The Inclusive Screen: Asian Americans, which found that 70% of Asian Americans feel that streaming TV ads are more relevant than traditional TV ads.
LG Study: Asian-American Viewers Prefer Streaming Ads
18/09/2024
LG Ad Solutions shared a new report The Inclusive Screen: Asian Americans, which found that 70% of Asian Americans feel that streaming TV ads are more relevant than traditional TV ads.
| LINK: | https://www.nexttv.com/news/lg-study-asian-american-viewers-prefer-str... |
| See more stories from bandc |
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
26/08/2026
New Validation Booster FAQ: What applicants need to know
Applicants interested in the Media Innovation Europe 3.0 Validation Booster call can now consult a new FAQ document addressing practical questions raised during...
26/08/2026
NWSL Moves Sunday Night Package to Roku, Expands Slate to 25 Matches in 2027
Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...
26/08/2026
Inside Mountain Media Center's Hybrid-Cloud Architecture for Live Event Production
Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...
26/08/2026
IBC 2026: Sennheiser Group to Showcase Broadcast Audio Portfolio
The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...
26/08/2026
Appear and TVTEL Deploy X20 Platform for Centralized VAR Signal Transport in Chile
Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...
26/08/2026
Minitech Adds Leader LPX500 and LT4670 to Rental Inventory
Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...
26/08/2026
IBC 2026: Encompass to Showcase Cloud Media Services
Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14). Key products on show incl...
26/08/2026
Massillon Washington High School First to Implement Daktronics Camino Platform
Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...
26/08/2026
Clear-Com Appoints Venuetech as Middle East Partner
Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...
26/08/2026
NBC Sports NOW Debuts Two New Shows Beginning August 31
NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows. Not So Fast...
26/08/2026
IBC 2026: Calrec to Preview ImPulseV and Argo Updates
Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...
26/08/2026
IBC 2026: Imagine Communications to Showcase AI Capabilities
Imagine Communications will demonstrate AI applications across its ad tech and video infrastructure portfolios at IBC2026 (Stand 1.B73, RAI Amsterdam, September...
26/08/2026
IBC 2026: Dalet to Showcase AI and Workflow Automation
Dalet will demonstrate updates to Dalet Flex, Dalet Pyramid, and Dalia, its agentic AI platform, at IBC2026 (Hall 7, Stand 7.A43). The company will also partici...
26/08/2026
Nashville Predators Tap ViewLift for New DTC Service, Pairing Streaming With Scripps Sports Broadcast Deal
Team-owned platform will stream every locally carried Predators game beginning t...
26/08/2026
Little League Baseball World Series 2026: ESPN Restores RailCam Coverage at Lamade Stadium, Upscales Cameras at Volunteer Stadium
The 12-day tournament receives the broadcaster's full onsite-studio presence...
26/08/2026
SOMA Laboratory launch the Enigma
A synth with no controls? If you're into weird and wonderful instruments, then you may already be familiar with Warsaw-based SOMA Laboratory - if you...
26/08/2026
Dreamtonics unveil Instrument X
Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...
26/08/2026
Bertram Brossardt visits SGL Carbon in Meitingen
Discussions at the Meitingen site on competitiveness, energy supply, and fuel cell technology Bertram Brossardt, CEO of the Bavarian metal and electrical emplo...
26/08/2026
Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Frederick, Maryland
Rohde & Schwarz USA celebrates grand opening of new manufacturing center in Fred...
26/08/2026
Designing Agentic Media Workflows Humans Can Trust
For large media companies, the content archive is a gold mine. There are thousands of hours of existing, high-value assets just waiting to be tapped for highlig...
26/08/2026
Major Live Sports Events Bolster Broadcast in Nielsen's Q2 2026 Ad Supported Gauge
Ad Supported Viewing Represents 71.5% of TV in Q2 Streaming Captures Over 48% o...
26/08/2026
Latest Nielsen data shows Australian charity advertising jumped 12% YoY as giving and social responsibility remain firmly on the national agenda
Charity sector ad spend reached $278 million as 44% of Australians donated to ch...
26/08/2026
DAZN Accelerates U.S. Expansion with Acquisition of EverPass Media
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
Truthset Brings Data Rated Audiences to FreeWheel
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
Broadpeak Targets CTV Shopping with Click2Cart Launch
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
MediaKind Beam selected by CNBC UK for cloud-connected li...
MediaKind today announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure, bringing greater flexibility, resilience...
26/08/2026
Telestream Unveils the Next Phase of UP at IBC2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of Telestream UP, expanding the cloud-native platform introduced ...
26/08/2026
SMPTE Announces 2026 Honorees
SMPTE, the home for media professionals, technologists and engineers, today announced its 2026 Honorees, recognizing individuals and organizations whose contrib...
26/08/2026
Broadpeak launches Click2Cart to mark new era in shoppabl...
New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters Broadp...
26/08/2026
Scripps Research and collaborators awarded $19.5 million to establish an open-access autonomous chemistry laboratory
LA JOLLA, CA-Recent advances in robotics, automation and artificial intelligence...
26/08/2026
How WeFX Made From's' Monsters Feel Uncomfortably Real
How WeFX Made From's' Monsters Feel Uncomfortably Real Brie Clayton August 26, 2026 0 Comments From eight-foot dolls and feathered birds to R...
26/08/2026
Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design
Eleanor Roosevelt High School Elevates Student Rallies with Blackmagic Design Brie Clayton August 26, 2026 0 Comments Student led production team uses...
26/08/2026
Grass Valley Advances Integrated Live Production for Unif...
K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities. At IBC...
26/08/2026
Magewell Expands Director and Pro Convert IP Lines at IBC...
New products continue to enable any signal, anywhere for creators...
26/08/2026
AFP and Dalet Bring Trusted Content into Every Newsroom
Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...
26/08/2026
Bolin Technology and ITDev Join AIMS
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
Enco to Highlight Caption, Translation Enhancements at IBC2026
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
ZOO Digital Chooses Interra Systems BATON for Quality Control
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
Gomez Criticizes FCC's Media Bureau on Political Advertising
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
Tedial to Demo AI-Driven Media Supply Chain Solutions at IBC 2026
Share Copy link Facebook X Linkedin Bluesky Email...
26/08/2026
AIMS Welcomes Bolin Technology and ITDev as Newest Member...
PTZ Camera Manufacturer and FPGA Design Specialist Join Alliance to Advance IPMX and Open AV-over-IP Standards The Alliance for IP Media Solutions (AIMS) today...
26/08/2026
ZOO Digital Selects Interra Systems BATON for File-Based...
BATON offers ZOO Digital advanced audio and video quality analysis, and scalable architecture Interra Systems, a leading provider of end-to-end quality assuran...
26/08/2026
Scottish Rugby Expands Managed Coach Communications Partn...
Riedel Communications today announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union. Now entering its third ...
26/08/2026
Zixi Demonstrates Hybrid Workflows and Proven Live Video...
Zixi brings Broadcaster V19 and showcases interoperable platform on Stand 5.A76 Zixi, a leader in live video delivery and workflow orchestration, will be exhib...
26/08/2026
Scripps Research professor Jeffery Kelly elected to the European Academy of Engineering
LA JOLLA, CA-Jeffery Kelly, the H. Lutcher Brown Professor of Chemistry at Scrip...
26/08/2026
Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Find Better Clients
Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Fi...










