The Spanish audiovisual looks to Asia Una delegaci n de ejecutivos de cine y televisi n espa oles estar presente bajo la marca Audiovisual From Spain en el Asia Television Forum (ATF) que se celebra en Sungapur del 3 al 6 de diciembre.
Una numerosa delegaci n de ejecutivos de cine y televisi n espa oles estar n presentes bajo la marca Audiovisual From Spain en el Asia Television Forum (ATF), mercado de contenidos audiovisuales mas importante de Asia y que se celebrar en el Sands Expo & Convention Center de Singapur. La presencia espa ola esta organizada por FAPAE (Confederaci n de productores audiovisuales espa oles) con la colaboraci n de ICEX y de la Oficina Econ mica y Comercial de Espa a en Singapur.
La delegaci n espa ola, que incluye importantes productores, distribuidores y servicios audiovisuales de toda Espa a acude a esta edici n de la feria con el objetivo de ampliar la cuota de mercado de nuestro producto en los diferentes pa ses de la zona d nde en los ltimos a os las presencia del producto occidental ha crecido en importancia y cantidad. Siendo ATF el evento comercial de todos los celebrados en Asia que concentra al mayor n mero de compradores y agentes de ventas, con una participaci n total cercana a los 4000 asistentes.
Las 16 empresas asisten a ATF este a o son: Baleuko, Basque Films, Basque Stream, BRB International, EITB, Explora Films, Eiken Basque Audiovisual, Goldbee, Imira Entertainment, Mediaset Espa a, Motion Pictures, Onza Distribution, Pausoka, Sugar Factory, Televisi de Calalunya y The Blackout Project.
En comparaci n con otros mercados internacionales que se organizan en la industria del entretenimiento, ATF es para las empresas espa olas la llave para la generaci n de negocios en la regi n, ya que concentra un n mero enorme de distribuidores locales que no acuden a otras citas fuera de Asia y que sin embargo son responsables de la programaci n de un enorme n mero de horas en diversos territorios.
En 2012 el 6% de la facturaci n en concepto de ventas internacionales de producto espa ol tuvo su origen en acuerdos cerrados con diversos pa ses de Asia.
ATF acoge en Singapur a un buen n mero de participantes de pa ses que a n no tienen desarrollada una industria de producci n de contenidos propia y otros d nde actualmente se fomenta especialmente la coproducci n, con ayudas y grandes incentivos fiscales. De ah que en Asia surjan nuevos eventos entorno al genero infantil muy centrados en la puesta en marcha de nuevos proyectos y en concreto, centrados en la coproducci n como es el Asian Animation Summit, AAS., cuya segunda edici n se celebrar del 9 al 11 de diciembre en Phuket, Tailandia.
Nuria Queipo, ejecutiva de ventas de BRB, empresa que asiste a ambos eventos confirma la importancia creciente de Asia para el genero de la Animaci n: el factor clave es la posibilidad de acercamiento al mercado asi tico, como lo es tambi n tener la oportunidad de encontrar a nuevos profesionales de los diferentes pa ses que integra Asia, d ndonos la posibilidad de reforzar nuestra presencia all que ya es importante en t rminos de coproducci n .
Las empresas espa olas de animaci n que asisten a la segunda edici n de AAS son: BRB Internacional, Imira Entertainment y Motion Pictures.
Misi n comercial a China
Como acci n comercial destacada y antes de finalizar el a o se desarrollar un a Misi n Comercial a China entre los d as 9 a 11 de diciembre. El objetivo de esta misi n es potenciar y mejorar el posicionamiento de la empresa espa ola como proveedor de contenidos audiovisuales en este pa s y aprovechar las oportunidades que suponen la apertura de nuevos canales y plataformas de emisi n de contenidos que ya est n comprando a proveedores internacionales.
La misi n comercial igualmente organizada por FAPAE, cuenta con el apoyo de ICEX y en este caso, con la colaboraci n de la Oficina Econ mica y Comercial de Espa a en Pek n. Fabia Buenaventura, directora general de FAPAE, admite que creemos que las Misiones Comerciales son muy necesarias para ayudar a nuestras empresas a lograr sus objetivos comerciales y para mejorar su conocimiento del mercado internacional. Nuestros destinos siempre se han basado en la demanda tanto de los productores como de los distribuidores de contenidos y los destinos se han decidido despu s de estudiar cuidadosamente la posibilidad real de incorporar nuevos clientes internacionales para el producto espa ol .
Las siete empresas que participan en esta Misi n Comercial son: Explora Films, Film Factory, Globomedia, Mediaset Espa a, La claqueta, Tal y Cual Cinema y Onza Distribuci n.
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The Spanish audiovisual looks to Asia Una delegaci n de ejecutivos de cine y televisi n espa oles estar presente bajo la marca Audiovisual From Spain en el Asia Television Forum (ATF) que se celebra en Sungapur del 3 al 6 de diciembre. 
