Sony Pixel Power calrec Sony

Dolby Is Optimistic About HDR Growth as Fox Sports Preps for HDR Super Bowl Coverage

31/01/2023

Dolby Is Optimistic About HDR Growth as Fox Sports Preps for HDR Super Bowl Coverage Dolby Vision, Dolby Atmos help improve next-gen productions for high-profile events By Ken Kerschbaumer, Editorial Director

Tuesday, January 31, 2023 - 10:43 am

Print This Story

One of the companies at the center of the HDR revolution is Dolby Laboratories: both Dolby Vision and Dolby Atmos are designed to deliver improved next-generation experiences to consumers. And, with Fox delivering NFL Playoff games and Super Bowl LVII in HDR, such high-exposure events are making a difference.

HDR is really taking off, says Carlos Watanabe, director, pay TV and streaming, Dolby. Fox also delivered all the FIFA World Cup games and selected college basketball, college football, and MLB games in HDR. Hopefully, that will stimulate other broadcasters and a lot of producers to deliver more content in HDR. We know that is happening, because we have been talking to some of them and they are all studying it and getting their workflow ready.

Dolby Vision encoding is designed to expand the HDR viewing experience with more-dynamic images.

HDR discussions can typically devolve into an alphabet soup of production and distribution formats. Dolby Vision sits in the latter camp, adding metadata on top of the HDR signal to maximize picture quality.

Dolby Vision is agnostic to the production format and resolution, Watanabe explains. We insert the frame-by-frame metadata that describes the video on the transmission encoder. Comcast, say, would receive an HDR source and convert it into PQ HDR10 with the Dolby Vision metadata. That is what goes out to the consumer. It's just another step to the encoder; they don't have to add another external box.

He notes that the process is fairly straightforward: The Dolby Vision Live Distribution Processing analyzes every frame and generates metadata describing that particular frame. When the signal reaches a Dolby Vision-enabled display, it will use the image metadata to map the signal to the capability of that particular display, optimizing the experience for the consumer. With static metadata, you just send specific mapping information for a generic display type. With dynamic metadata (i.e., Dolby Vision), the display dynamically creates its own customized mappings. It doesn't matter if the panel costs $400 or $2,000; Dolby Vision will deliver a consistent and best image for that particular display.

Looking ahead to the rest of 2023, Watanabe is optimistic that, by the time the next NFL regular season starts, there will be at least two broadcasters delivering HDR.

One big question regarding HDR is its delivery via over-the-air TV stations. According to the FCC, ATSC 3.0 is available in 68 markets and reaches half of all homes. There is still work to be done in terms of ATSC 3.0 deployment, but its ability to deliver 4K and HDR content along with immersive audio over-the-air is something to keep an eye out for in the coming year.

Just as important as the content is the availability of HDR in lower-cost 4K sets. It's coming down to mainstream TVs, says Watanabe. One can find Dolby Vision TVs for as low as $299, and there are plenty of choices in the $400-$700 range. Consumers need to be educated about it.

Efforts like the NFL Playoffs in HDR are the kind of content expansion necessary to give the education process a reason to begin in earnest. We're bullish on HDR, he says. We're very confident that we're going to be seeing much more content in Dolby Vision, in both live sports and VOD.

And then there is the continuing revolution around spatial audio and Dolby Atmos. With plenty of TVs, sound bars, and mobile devices capable of delivering an experience beyond 5.1, the improved images are being matched with an improved sonic landscape.

Beyond the traditional living-room devices, notes Watanabe, the Apple iPhone and Samsung smartphones have Dolby Atmos, and it is great they are promoting spatial-audio music services.
LINK: https://www.sportsvideo.org/2023/01/31/dolbys-watanabe-optimistic-abou...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

27/08/2026

ESPN Adds College Football Saturdays to Disney+ This Fall

ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...

27/08/2026

IBC 2026: Zixi to Showcase Live Video Platform and Broadcaster v19

Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...

27/08/2026

NDI Surpasses 1.2 Million Hardware Nodes as IBC2026 Showcase Expands

NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...

27/08/2026

Clear-Com FreeSpeak Cell Trialed During Rio Carnival Before Commercial Launch

Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...

27/08/2026

IBC 2026: BVH SportsBox Remote Mixer Becomes Reality

BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...

27/08/2026

TOGETHXR and Snapchat Announce Second Snap the Gap Athlete Cohort

TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...

27/08/2026

CNBC UK Selects MediaKind Beam for Live News Infrastructure

MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...

27/08/2026

Monitor Engineer Chris Dwight Deploys Sennheiser Spectera on Puscifer and A Perfect Circle Tours

Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...

27/08/2026

IBC 2026: Telestream Expands UP Platform

Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...

27/08/2026

Swerve TV Signs Multi-Year Partnership with GLORY Kickboxing

Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...

27/08/2026

AFP and Dalet Integrate AFP Content Into Dalet Flex Newsroom Workflow

Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...

27/08/2026

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...

27/08/2026

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...

27/08/2026

Fubo Adds ACC Network Extra and SEC Network+ to Streaming Service

FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...

27/08/2026

Moment Branding: Using Sound to Create More Powerful Fan Experiences

Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...

27/08/2026

IBC 2026: MultiDyne to Debut MDoG-8800 12G Fiber Transport Module

MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...

27/08/2026

IBC 2026: JT-DMF To Host Ask Me Anything' Sessions

The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...

27/08/2026

Homestream Syncs Duke, Auburn and Georgia Tech Football, Basketball Radio Calls to Live TV Broadcasts

Homestream, a mobile app that automatically syncs a team's local radio broad...

27/08/2026

Spikes Under the Lights Brings Collegiate Volleyball to AT&T Stadium in a Made-for-TV Event Built for Scale

A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...

27/08/2026

25 Seasons of New York Yankees on YES Network: The Day 1 Crew Looks Back on a Quarter Century in the Bronx - and Stamford

After more than 3,000 games, five members of YES Network's original staff re...

27/08/2026

Dreamtonics unveil Instrument X orchestral alternative

Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...

27/08/2026

Apple update the Mac mini & Mac Studio

M5 Ultra-equipped Studio most powerful Mac to date Apple have just announced a design refresh which they say makes the Mac mini fiercer and more versatil...

27/08/2026

Bitwig Studio 6.1 now available

Sampler receivers major upgrades Bitwig's latest DAW update brings some major changes to the Sampler device, kitting it out with new slicing options, tw...

27/08/2026

Arturia release Pure Sub

Designed specifically for hard-hitting modern bass Designed specifically for bass-heavy electronic music, the latest plug-in from Arturia aims to offer an a...

27/08/2026

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Advertisers gain granular CTV targeting and turnkey reporting across eligible in...

27/08/2026

Boland Debuts ST 2110 Option for its 4K HDR Monitors

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Adele Hixon-Day Joins C-SPAN as Chief Development Officer

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Profuz Digital presents intelligent AI workflow orchestra...

Profuz Digital makes a mark by launching a powerful upgrade to its Profuz LAPIS digital media management platform this IBC in Amsterdam at Stand 8.A88. The late...

27/08/2026

DHD to Introduce its Third-Generation Audio Mixing Consol...

DHD.audio has chosen IBC 2026 as the launch venue for what it defines as one of the most radical advances in the companys 30 year history. Every broadcast trad...

27/08/2026

FOR-A integrates with CuePilot for dynamic automated prod...

Direct connectivity between planning, production and graphics for creativity and streamlined workflows...

27/08/2026

New Photoshop innovations bring you more choice and control at every stage of your creative process

New Photoshop innovations bring you more choice and control at every stage of yo...

27/08/2026

First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras

First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras Brie Clayton August 27, 2026 0 Comments Director and DoP of Vultures ...

27/08/2026

3Play Media data shows audiences are embracing AI dubbing

For years, the media and entertainment industry has hesitated to use AI-voiced dubbing due to concern for audience experience. New data from 3Play Media, a glob...

27/08/2026

Starfish adds voice synthesis support to Advantage AD in...

Starfish Technologies has announced the forthcoming V9 release of its Advantage AD workstation, adding support for voice synthesis services and giving Audio Des...

27/08/2026

Lightware UBEX Helps Rental Teams Deploy Faster And Saf...

Lightware's UBEX is a powerful AV-over-IP product well suited for rental and staging workflows where systems must be fast to deploy, easy to repurpose, and ...

27/08/2026

Lightware extends TPN platform to 100 endpoints with TPN-...

Lightware has expanded the scalability of its 10G TPN AV-over-IP platform with the introduction of the new TPN-MMU-X100 Matrix Management Unit, enabling systems...

27/08/2026

Federal Appeals Court Blocks Some FCC Political Ad Discount Rules

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Zixi To Demo Hybrid Workflows At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Study: Americans Spend More Time Watching YouTube Than Live TV

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Magewell To Highlight Newly Released Director Plus At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

PlayBox Neo continues to shape the media landscape by ini...

PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...

27/08/2026

Rise Academy Invites the Industry to Join Race 4 The Futu...

Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...

27/08/2026

Mediagenix Takes Title Management Beyond the Catalog at I...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...

27/08/2026

Screen Australia opens applications for Global Fellowships Program

Screen Australia opens applications for Global Fellowships Program 27 August 2026 Applications are now open for the Screen Australia Global Fellowships progra...

27/08/2026

Sir Grayson Perry and Rebecca Lucy Taylor (aka Self Esteem) to host the third annual Sky Arts Awards at the Roundhouse on 13 October

Thursday 27 August 2026 Sir Grayson Perry and Rebecca Lucy Taylor (aka Self Est...

27/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organization

Wuppertal August 27, 2026 Riedel Evolves Leadership and Global Go-to-Market OrganizationRiedel Communications is strengthening its leadership and global go-to...

27/08/2026

Exciting updates for Sneaky Sasquatch come to Apple Arcade - UPDATE - Posted on 27 August 2026

More Sasquatch, more fun: Today, the sneakiest crossover of the summer lands exc...