SWR moves to software playout with integrated Pixel Power solution from Rohde & Schwarz New playout center covers multiple ARD consortium services
Photo courtesy of SWR Baden-Baden
Rohde & Schwarz has implemented its Pixel Power graphics and playout solution at S dwestrundfunk (SWR), the regional German broadcaster based in Baden-Baden. SWR is part of the German federated ARD consortium and provides the primary playout facilities not only for its own channels but for other southern German broadcasters, including Saarl ndischer Rundfunk (SR), Hessischer Rundfunk (HR) and Bayerischer Rundfunk (BR).
As its existing playout infrastructure reached end-of-life, SWR determined to move to a modern, software-defined solution. Central to its strategy was that graphics and branding must be an integrated part of the new solution.
After intensive benchmarking, SWR selected Pixel Power, a Rohde & Schwarz company, as the preferred solution to meet its requirements. Pixel Power Gallium automation and StreamMaster signal processing are software-defined and can be configured to precisely meet the requirements of each user. Pixel Power's long history as a company providing high quality graphics was also a critical deciding factor.
In our search for a modern playout solution, we wanted a solution that is truly future-proof, flexible and highly scalable, said Udo Fettig, Project Manager at SWR. Gallium and StreamMaster is our chosen solution, providing all necessary information in one graphical user interface, without restrictions. We could lay the system out to suit all our operational workflows.
Central to SWR's operational requirements was not only the ability to manage live events and schedule interventions but have the agility to add live graphics when required, from lottery results to severe weather warnings. The new solution also supports text-to-speech functionality to provide access to emergency alerts for visually impaired viewers.
Live content is absolutely central to linear channels, said James Gilbert, CEO of Pixel Power and Director of Product Management for Rohde & Schwarz media solutions. Thematic channels will ultimately be replaced by VoD: linear broadcasters must have the ability not just to integrate live events but to react to changing situations, adds Gilbert.
Gallium and StreamMaster are software applications running on custom of the shelf (COTS) hardware which can be configured to create the workflows required. The solution can operate on premises, in the cloud or as a hybrid. It also inherently supports remote access, and SWR has already run its output with the channel controller from a home office location while retaining all the flexibility and interactivity around live interventions and unscheduled events.
We are happy that the system is expandable and can scale up easily to meet our evolving requirements. Playout needs can arise very quickly, and the system lets us be even quicker, says Andreas Mungenast, Head of Playout and Media Operations Center SWR.
For more information on Gallium and StreamMaster, and the complete Rohde & Schwarz broadcast and media product range, go to www.rohde-schwarz.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
SWR moves to software playout with integrated Pixel Power solution from Rohde & Schwarz New playout center covers multiple ARD consortium services 
