
During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secrets and, more importantly, the paths to all the content. Your brain-like entity does need to be looked after, of course, which often means regular database backups. The problem with these setups is that the brain holding all the metadata is extremely loosely coupled with the content itself.
They are both (database and storage) backed up on a daily basis but there is very little that ties them together as a logical asset, so it is very much a case of lose the brain lose your content.
Self-Describing Content What is needed to overcome this issue is the concept of self-describing' content, which is content that has embedded metadata that describes itself. We have this today in formats like Adobe XMP, AS10, AS11, IMF, and EXIT, for instance. In these cases the metadata lives in' the content, and thus is available to be indexed and searched by applications or platforms that can understand those formats.
This is where using a media-focused platform such as MatrixStore object storage can help. MatrixStore is as much about metadata management as it is about digital preservation, content governance, and scale.
Show Me the Metadata Typically your MAM, DAM, or PAM will use a standard file system interface or the S3 API to move content into the archive, with options to archive the metadata as a flat sidecar file. Using LTO or generalist object storage, all that may be retained, if anything is the date, file name, and extension for you to search on. In some cases, the MAM, DAM, or PAM provider will export the content and metadata in a proprietary way, which again ties your data and your archive to that vendor.
With a media-focused object storage platform like MatrixStore from Object Matrix, that archived content can be processed in place to extract and index embedded metadata* which makes it searchable with any application using the MatrixStore API.
Future-Proof The great thing is that Object Matrix will also export that metadata as a sidecar file when moving content to public cloud, ensuring it will always exist with the content and that you are not tied to any vendor to access the data and metadata you own. The benefit of keeping the objects (content and metadata) on-prem is that you have instant access to your entire archive at high speeds and predictable costs.
I Have a Vision With MatrixStore object storage you can access that content, and metadata, using the amazing Vision media and metadata management application regardless of the application that archived the content. Now that is the way to future-proof your content and metadata!
If you need to implement a future-proof private or hybrid cloud storage platform and want to ensure you can always access the content you created and own, then get in touch.
*MatrixStore processes IMF, Adobe XMP, MediaInfo, EXIF, AS11, and AS10 formats.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
19/10/2026
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...
19/10/2026
Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...
19/10/2026
The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...
19/10/2026
KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...
19/10/2026
Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...
19/10/2026
PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...
19/10/2026
Gone are the days of needing a large budget or a full army of technologies to ex...
19/10/2026
New compact interface packs in eight mic pres
MOTU's latest audio interface manages to pack a generous amount of connectivity into compact portable encl...
19/10/2026
Eurorack string range gains three new modules
ADDAC System have just announced the launch of three new modules for their innovative Four Strings Series, a s...
19/10/2026
Drum modules now available as pre-built system
Erica Synths have just introduced a new bundle that brings their praised Eurorack drum modules together into ...
19/10/2026
Pick your favourite gear from 2026
The annual SOS Awards are now underway, and as always, we're asking readers to help us choose the best pro-audio rele...
19/10/2026
Live volleyball propels Polsat to the number one position for the first time in 2026
Warsaw, Poland, 19.10.26 - Nielsen, a global leader in audience measuremen...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
LA JOLLA, CA-Artificial intelligence has already demonstrated great promise in m...
19/10/2026
Building on nearly five decades of experience, Hiltron Communications is one of Europes longest established specialists in the design, integration and maintenan...
19/10/2026
Sobatech Group Takes Its Production Model Remote with Blackmagic Design
Brie Clayton October 18, 2026
0 Comments
Multi output production supports loca...
19/10/2026
Slow internet leaves millions apologising for their connectionMonday 19 October 2026
Brits are saying sorry, my Wi-Fi is playing up almost twice a week
Brit...
19/10/2026
The future of quantum technologies will depend not only on scientific breakthroughs, but on whether nations, sectors and communities are given a meaningful voic...
19/10/2026
At a creative industry event that took place today in Berlin - hosted in collabo...
18/10/2026
Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026
Brie Clayton October 18, 2026
0 Comments
Pliant Technologies is highlighting its n...
18/10/2026
October 18 2026, 21:30 (PDT) Dolby Cinema Expands Its India Footprint with Kera...
17/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...
17/10/2026
By Ramona Flume
Speaking out against injustice rarely comes without a price. Th...
17/10/2026
Two new kit options introduced
Roland's entry-level V-Drum series has just been refreshed, gaining two new kit options that promise the best balance of ...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Oklahoma filmmaker Elijah Felkins launches crowdfunding campaign to shoot Kairat...
17/10/2026
Secret Weapon Post Powers New Remote Workflows with DaVinci Resolve Studio
Brie Clayton October 16, 2026
0 Comments
Going remote: redefining what post...
17/10/2026
Danilo P rez Premieres New Work Honoring Architect Frank Gehry Commissioned by the Herbie Hancock Institute, P rez performed The Ever-Changing World at its In...
17/10/2026
NVIDIA RTX Spark laptops are now available, bringing NVIDIA Blackwell RTX graphics, up to 128GB of unified memory and the full NVIDIA AI platform to slim, premi...
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...