
During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secrets and, more importantly, the paths to all the content. Your brain-like entity does need to be looked after, of course, which often means regular database backups. The problem with these setups is that the brain holding all the metadata is extremely loosely coupled with the content itself.
They are both (database and storage) backed up on a daily basis but there is very little that ties them together as a logical asset, so it is very much a case of lose the brain lose your content.
Self-Describing Content What is needed to overcome this issue is the concept of self-describing' content, which is content that has embedded metadata that describes itself. We have this today in formats like Adobe XMP, AS10, AS11, IMF, and EXIT, for instance. In these cases the metadata lives in' the content, and thus is available to be indexed and searched by applications or platforms that can understand those formats.
This is where using a media-focused platform such as MatrixStore object storage can help. MatrixStore is as much about metadata management as it is about digital preservation, content governance, and scale.
Show Me the Metadata Typically your MAM, DAM, or PAM will use a standard file system interface or the S3 API to move content into the archive, with options to archive the metadata as a flat sidecar file. Using LTO or generalist object storage, all that may be retained, if anything is the date, file name, and extension for you to search on. In some cases, the MAM, DAM, or PAM provider will export the content and metadata in a proprietary way, which again ties your data and your archive to that vendor.
With a media-focused object storage platform like MatrixStore from Object Matrix, that archived content can be processed in place to extract and index embedded metadata* which makes it searchable with any application using the MatrixStore API.
Future-Proof The great thing is that Object Matrix will also export that metadata as a sidecar file when moving content to public cloud, ensuring it will always exist with the content and that you are not tied to any vendor to access the data and metadata you own. The benefit of keeping the objects (content and metadata) on-prem is that you have instant access to your entire archive at high speeds and predictable costs.
I Have a Vision With MatrixStore object storage you can access that content, and metadata, using the amazing Vision media and metadata management application regardless of the application that archived the content. Now that is the way to future-proof your content and metadata!
If you need to implement a future-proof private or hybrid cloud storage platform and want to ensure you can always access the content you created and own, then get in touch.
*MatrixStore processes IMF, Adobe XMP, MediaInfo, EXIF, AS11, and AS10 formats.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...
20/11/2025
MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...
20/11/2025
MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...
20/11/2025
MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...
20/11/2025
SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...
20/11/2025
Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends W...
20/11/2025
FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of th...
20/11/2025
Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-...
20/11/2025
2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Sce...
20/11/2025
NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundar...
20/11/2025
Charlie Shackleton attends the 2025 Sundance Film Festival premiere of Zodiac K...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
L3Harris has achieved NSA Cybersecurity Directorate certification for its KSV-650 space hub end cryptographic unit, ensuring secure, adaptable communications fo...
20/11/2025
L3Harris is strengthening its long-term partnership with Poland through the opening of a new facility in Warsaw to serve as a central business hub for regional ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
20/11/2025
25 June 2018
SHARE Facebook Twitter Linkedin Email
Munich 25th June 2018 - Cinegy today announced that Canada-based Accessible Media Inc. (AMI) has implemen...
20/11/2025
27 May 2019
SHARE Facebook Twitter Linkedin Email
The best quality live video from the worst networks - Haivision
Although DVB and the World Wide Web are...
20/11/2025
24 November 2020
SHARE Facebook Twitter Linkedin Email
ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software
Munich, Germany...
20/11/2025
1 September 2021
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st September 2021:
Cinegy GmbH, the premier provider of software technology for di...
20/11/2025
20 September 2021
SHARE Facebook Twitter Linkedin Email
ElectronicVerve continues a strong history of supporting Cinegy customers in India
Munich, Germany,...
20/11/2025
1 November 2022
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 01 November 2022: Cinegy, a premier provider of software technology for digital video...
20/11/2025
31 October 2023
SHARE Facebook Twitter Linkedin Email
Britt Broadcast at TBC...
20/11/2025
CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...
20/11/2025
WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...
20/11/2025
NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...
20/11/2025
Graduate Spotlight: Krysta Mirsik DePuy The educator from Hackettstown, New Jersey, shares how it took her 11 years to find the right graduate program for her...
20/11/2025
LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...
20/11/2025
SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....
20/11/2025
ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...
20/11/2025
NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...
20/11/2025
MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...
20/11/2025
STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...
20/11/2025
Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive distributor for MLB.TV, put regula...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
20/11/2025
Thursday 20 November 2025
Football seven nights a week, as Sky Sports secures a...