
During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secrets and, more importantly, the paths to all the content. Your brain-like entity does need to be looked after, of course, which often means regular database backups. The problem with these setups is that the brain holding all the metadata is extremely loosely coupled with the content itself.
They are both (database and storage) backed up on a daily basis but there is very little that ties them together as a logical asset, so it is very much a case of lose the brain lose your content.
Self-Describing Content What is needed to overcome this issue is the concept of self-describing' content, which is content that has embedded metadata that describes itself. We have this today in formats like Adobe XMP, AS10, AS11, IMF, and EXIT, for instance. In these cases the metadata lives in' the content, and thus is available to be indexed and searched by applications or platforms that can understand those formats.
This is where using a media-focused platform such as MatrixStore object storage can help. MatrixStore is as much about metadata management as it is about digital preservation, content governance, and scale.
Show Me the Metadata Typically your MAM, DAM, or PAM will use a standard file system interface or the S3 API to move content into the archive, with options to archive the metadata as a flat sidecar file. Using LTO or generalist object storage, all that may be retained, if anything is the date, file name, and extension for you to search on. In some cases, the MAM, DAM, or PAM provider will export the content and metadata in a proprietary way, which again ties your data and your archive to that vendor.
With a media-focused object storage platform like MatrixStore from Object Matrix, that archived content can be processed in place to extract and index embedded metadata* which makes it searchable with any application using the MatrixStore API.
Future-Proof The great thing is that Object Matrix will also export that metadata as a sidecar file when moving content to public cloud, ensuring it will always exist with the content and that you are not tied to any vendor to access the data and metadata you own. The benefit of keeping the objects (content and metadata) on-prem is that you have instant access to your entire archive at high speeds and predictable costs.
I Have a Vision With MatrixStore object storage you can access that content, and metadata, using the amazing Vision media and metadata management application regardless of the application that archived the content. Now that is the way to future-proof your content and metadata!
If you need to implement a future-proof private or hybrid cloud storage platform and want to ensure you can always access the content you created and own, then get in touch.
*MatrixStore processes IMF, Adobe XMP, MediaInfo, EXIF, AS11, and AS10 formats.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
18/08/2026
New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.
W...
18/08/2026
Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...
18/08/2026
Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure
Appear ASA (Appear, OSE:APR), a g...
18/08/2026
Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026.
The second screen has never really wor...
18/08/2026
Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...
18/08/2026
EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System
Brie Clayton August 17, 2026
0 Comments
Integrated platform melds media asset management, pla...
18/08/2026
The United Stand Scales Live Fan Show with Blackmagic Design Workflow
Brie Clayton August 17, 2026
0 Comments
ATEM Constellation 8K and HyperDeck Stud...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services
Triveni Digital, a trusted ...
18/08/2026
At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...
18/08/2026
New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...
18/08/2026
At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...
18/08/2026
The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...
18/08/2026
Stunning Irish performances at European Athletics and Swimming Championships rea...
18/08/2026
The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player
...
17/08/2026
Producer William Forbes and director Andrew Schwartz detail the decade-long effo...
17/08/2026
New MIDI processor & macro controller revealed
SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...
17/08/2026
Cover extended on innovative motorised pot system
Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...
17/08/2026
Latest firmware version now available
1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...
17/08/2026
Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...
17/08/2026
Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...
17/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/08/2026
Continuing its virtualisation strategy, Calrec has integrated its ImPulseV virtualised DSP software with NEP Platform, bringing its scalable audio processing ca...
17/08/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will highlight major innovations in compliance monitorin...
17/08/2026
Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...
17/08/2026
Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification.
...
16/08/2026
Virtual drummer joins line-up
The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...
15/08/2026
In-ear monitoring line-up gains new universal models
In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...
15/08/2026
14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Add rounded corners to mask in After Effects
Graham Quince August 14, 2026
0 Comments
Ever wished you could smoothly round the corners of a Mask Path ...
15/08/2026
Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K
Brie Clayton August 14, 2026
0 Comments
Anamorphic cinematography and color gradi...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
14/08/2026
Latest instalment delivers disco-inspired grooves
The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...
14/08/2026
Elite range gains giant 24-inch powered sub
The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...
14/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Ar...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...