--
Venice, CA-based production company Durable Goods has signed director and producer Sam Ciaramitaro for U.S. commercial representation. An accomplished director and producer who has honed his craft over the years, learning valuable skills for directing while producing with over two decades of experience under his belt, Ciaramitaro specializes in delivering poignant stories often in an anthemic way, featuring people from all walks of life, including athletes, families and beyond. In his work across episodic and sports documentaries, his genuine interest in human emotion drives his exploratory process. He takes the time to build rapport with his subjects, often traveling to them to observe and understand them in their own environment, resulting in compelling, authentic performances
His career has spanned the agency, production and client side of the commercial and television business, fusing big picture brand perspectives with a nuanced creative approach.
With a keen sense for visual storytelling and timing, Ciaramitaro has helmed spots for such top brands as Coca-Cola, Delta, Ford Motor Company, Hyundai, Kellogg's, McDonald's, Morgan Stanley, Nationwide, Porsche, Toyota and U.S. Army. He has placed his work at the forefront of social issues and conversations, with projects like his Take me OUT to the Ballgame spot for the Chicago White Sox--a bold statement in support of gay rights and inclusion within the White Sox fan community.
Click HERE to view his reel.
His work over the years has been awarded several Cannes Lions, earning his first win with a campaign for the U.S. Army, Basic Training: The Making of an Army of One, a powerful story gleaned through his integration into basic training for the U.S. Army. He also wrote, produced and directed a six-part docuseries for MLB that follows the American dream of six young athletes following their sport ambitions all the way to the major league.
Notes Durable Goods Executive Producer Rebecca Wray, Sam's work and attitude grabbed me from the start. He has a very thoughtful approach to presentation and pitching which comes from his agency and client background. Having been on the other side, he has extensive knowledge about how to pitch and win jobs and his work proves that.
Adds Ciaramitaro, Rebecca has built a dynamic team at Durable Goods and I'm looking forward to complementing the tremendous talent they've already assembled, as well as expand their offerings with my experience both in directing and producing.
Ciaramitaro launched his career as a producer at Leo Burnett, spending seven years producing culture-defining work for the agency, while expanding into directing for top client campaigns. Additional posts include Vice President, Executive Producer at FCB Chicago and EP, Director at Digitas ATL/NYC. He has worked as a producer and director on six continents, developing a global perspective that continues to inform and evolve his work. With extensive agency experience, Ciaramitaro harnesses a unique skill set that allows him to deliver resonant brand stories for scopes and screens of all sizes.
Constantly evolving his creative arsenal, Ciaramitaro pairs his global travels with his growing photography slate, sharpening his eye for art direction and raw, human emotion in his work.
About Durable Goods
Durable Goods is a creative production company known for partnering with agencies and brands to conquer the diverse challenges of an evolving media landscape. Working as an inspired and responsive team, we apply our creative and technical expertise to spark innovative storytelling and elevated concepts. Our company culture brings out the best in directors, inspiring them to reach new heights in their work across a diverse range of formats and screens. Our community approach fosters long term collaboration with our clients and talent. Together, we are stronger than the sum of our parts.
###
North America Stories
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
-- 
