ROOTER and AIB closed a historic strategic allianceAmbas asociaciones, que re nen a los principales fabricantes del sector broadcast e IT as como a los destacados broadcasters de m s de 160 territorios, unir n esfuerzos para impulsar intereses comunes en todo el mundo.
La International Trade Association for Suppliers of Broadcast and Media Technology (IABM) y la Association for International Broadcasting (AIB) han cerrado una alianza estrat gica de cara a unir esfuerzos para para impulsar intereses comunes en todo el mundo.
La IABM la conforman 450 proveedores broadcast y tecnolog as IT de todo el mundo. Por su parte, la AIB representa 70 destacados broadcasters que representan una comunidad activa de 27.000 altos ejecutivos de las compa as de medios en m s de 160 territorios.
Esta alianza unir ambos extremos de la industria para crear oportunidades al tiempo que se aumenta dr sticamente la comprensi n y la cooperaci n a trav s de todo el ecosistema de los medios de comunicaci n.
Simon Spanswick, director ejecutivo de la AIB, destaca que es importante que haya una comprensi n de las necesidades y requerimientos del mercado de medios ya que cambia r pidamente y est en constante evoluci n. Los miembros de IABM son cruciales para la producci n y entrega de programas as que tiene sentido que haya conversaciones entre las comunidades de producci n y proveedores. Los miembros de la AIB se enfrentan cada vez m s a desaf os que parten de cambios en los patrones de consumo de la audiencia, amenazas cibern ticas y la necesidad de operar de manera m s sostenible, siendo por ello crucial un di logo entre los dos extremos de la industria .
Peter White, CEO de IABM, subraya que los miembros de IABM han tenido mucho inter s en ayudarnos a promover el di logo, la cooperaci n y el entendimiento con los usuarios finales. AIB es el socio perfecto para IABM y trabajando juntos, naturalmente, conseguiremos m s objetivos por parte de ambas organizaciones. De un solo golpe, hemos creado un foro abierto que promueva relaciones m s fuertes y m s profundas entre todas las partes interesadas de la industria tanto desde el punto de vista de proveedores como de usuarios finales .
AIB tiene el alcance y el conocimiento internacional para ayudar a los miembros de IABM a comprender mejor los desaf os y oportunidades que el panorama de los medios cambiante requiere. Esta alianza estrat gica beneficiar a los miembros de IABM por lo que les permite desarrollar productos y servicios nuevos y pertinentes para satisfacer las necesidades reales atendiendo a la percepci n de los usuarios finales. A medida que la relaci n entre las dos asociaciones se desarrolle, cada vez m s reas de cooperaci n se abrir n para el beneficio de todos , concluy White.
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ROOTER and AIB closed a historic strategic allianceAmbas asociaciones, que re nen a los principales fabricantes del sector broadcast e IT as como a los destacados broadcasters de m s de 160 territorios, unir n esfuerzos para impulsar intereses comunes en todo el mundo.
