Sony Pixel Power calrec Sony

UKTV experiences record Q1 viewing and sees huge uptick in 16-34s tuning in


21 April 2021

Multi-channel broadcaster enjoys highest ever Q1 share of viewing at 4.73% - an 8.6% growth year-on-year

UKTVs share of commercial impacts (SOCI) has increased by 8.3% from 7.68% in Q1 2020, to 8.32% in Q1 2021

41% y-o-y increase in direct-to-consumer views on UKTV Play

More than 10% increase in share of 16-34s tuning in to the network and 20% uplift on Dave y-o-y

UKTV Originals Bangers and Cash (Yesterday), Mel Giedroyc: Unforgivable (Dave), Vicar of Dibley: Inside Out (Gold) and Secrets of the Transport Museum (Yesterday) in top ten shows on the network

Dave, Drama, Gold, Yesterday and Alibi experience viewing share growth

Award-winning network UKTV has released consolidated viewing figures from the first quarter of the year and announced its highest ever Q1 share of viewing (4.73%)* with UKTV Originals continuing to entice viewers. Popular channels Dave, Drama, Gold, Yesterday and Alibi have all experienced growth between January 1 and March 31 as well as on-demand service UKTV Play. In addition, younger viewers (16-34) have flocked to the network, 10% more than this time last year. February and March were also record months for SOCI.

CEO Marcus Arthur said:

UKTV achieved record viewing in 2020 and Im so pleased to see that momentum continuing into the first quarter of this year, driven by brilliant programming - be that our original shows, global acquisitions or viewer favourites from the BBC archive.

Starting the year with a strong SOCI, viewing share, impressive ratings and more viewers than ever, particularly 16-34s, is evidence that our growth strategy is on the right trajectory. It is also testament to the hard work of colleagues across the business throughout a difficult year for many. As we enter and adapt to another period of change, everyone here at UKTV is focussed on continuing to deliver brilliant new shows for viewers to enjoy.

Share of commercial impacts (SOCI)

For UKTVs seven channel network, it has achieved a record share of commercial impacts for the months of February and March, 8.08% and 8.72% respectively**. Compared with the same period last year, UKTV has grown its overall SOCI by 8.3% to reach 8.32%.

The standout channel is Drama, which had its highest SOCI on record in March (2.98%), significantly higher than its previous highest SOCI month which was 2.80% in May last year.

Alibi, Dave, Gold and Yesterday have also achieved SOCI growth during this time.

UKTVs SOCI for 16-34s has also grown to 6.12%, the best the network has seen for six years.

In addition, Dave has had 29% y-o-y SOCI growth for 16-34s for the quarter.

Channels growth and programme highlights

UKTVs seven channel network has grown its viewing share to 4.73% between January 1 and March 31 2021 - the broadcasters highest ever Q1 share and a y-o-y growth of 8.6%. It has also achieved y-o-y share growth for adults ( 8.6%), 16-34s ( 10.1%) and ABC1s (11.2%).

Comedy entertainment channel Dave has witnessed a significant number of 16-34s tuning in throughout the first quarter of the year, 20% more compared with the same period last year. This is thanks to new and returning UKTV Originals including Mel Giedroyc: Unforgivable, Meet the Richardsons (S2) and Hypothetical (S3). The channel has also increased its viewing share by 4% y-o-y.

Drama, which recently launched a 1 channel on Freeview, has continued to entertain audiences with its range of much-loved shows. The channel has remained the number one non-PSB owned channel in the UK, its share is up 17% y-o-y, and March was its best month ever. Death in Holy Orders, the feature-length murder-mystery thriller based on the PD James book, consolidated to 696k viewers, the channels second highest TX for a show ever and the most watched show on the channel for the year so far. Last Of The Summer Wine and Death in Paradise make up the other top shows on Drama for Q1 2021.

Dedicated crime drama channel Alibi has also had y-o-y uplift ( 16%) driven by S2 of the action-packed police series and international hit Hudson & Rex which averaged 548k viewers. Rosario Dawson-led drama series Briarpatch also proved popular with viewers, 516k viewers (Total Consumption) tuned in to the premiere of that in Ja nuary.

UKTV Originals on leading factual channel Yesterday were the stars of Q1 and have taken the channels share up by 12% y-o-y. Bangers and Cash S4 opened to 648k viewers making it the strongest launch for the charming Yorkshire-based observational documentary series and the second highest performing episode of any show on the channel to date (outperformed only by another episode of Bangers & Cash in 2020). Secrets of the Transport Museum has become the second best brand-new S1 launch to date on the channel.

UKTV Original shows have proved popular with viewers on Gold and W. The Vicar of Dibley: Inside Out launched on 6th March on Gold to 577k viewers, the best performing retrospective since The Story of Only Fools and Horses in 2017. It has also had a positive impact on viewing figures for the original Vicar of Dibley archive which is the third highest rating show on the channel for the quarter. On W, Emma Willis: Delivering Babies in 2020 has had one of the strongest 16-34 profiles for a UKTV commission on the channel with 66% of the shows audience aged 16-34.

UKTV Play has enjoyed a 41% increase in direct-to-consumer views y-o-y in Q1 2021 driven by The Bill: The Early Years and Yesterdays returning original series Bangers and Cash, the sixth most popular title on the service.

Richard Watsham, UKTVs Director of Commissioning, said:

Im pleased to see Bangers and Cash taking Yesterdays ratings to new heights. The team has done a fantastic job, with our brilliant production partners, to populate the channels schedule with a number of high rating, high quality hits.

After a busy development period during lockd
See more stories from uktv

Most recent headlines


When seeing becomes understanding: The centrality of metadata in the management of media assets

The ability to generate thoughts and build relationships within the stream of co...


MRC: Nielsen Understated TV Numbers for February 2021

NEW YORK-Nielsen's TV viewership numbers were understated for February 2021, this according to an analysis of its procedures by the Media Rating Council'...


NAB to FCC: Long Past Time' to Decide on Final White Space Rules

WASHINGTON-The National Association of Broadcasters is urging the FCC to stop dithering and make a final decision on its proposal to use a terrain-based model t...


AIMS TechFest 2021 Opens Registration

BOTHWELL, Wash.-The Alliance for IP Media Solutions (AIMS) has opened registration for the AIMS TechFest 2021 Presents: IP Showcase, a free, live virtual event ...


Minow Assesses the State of TV 60 Years After Vast Wasteland' Remarks

WASHINGTON-On May 9, 1961, then newly appointed FCC Chairman Newton Minow called television a vast wasteland, criticizing the medium for its violence, inanity...


IBC Opens Submissions for IBC 2021 Innovation Awards

LONDON-As IBC 2021 eyes a return to an in-person conference, the annual IBC Innovation Awards are ramping up, with the official call for entries now open. Submi...


Verbit Acquires Vitac Captioning Provider

NEW YORK-Verbit, an AI-powered transcription platform, has announced its acquisition of Vitac, a provider of captioning products and solutions....


Grass Valley Supplies LiveTouch Replay System to Studio Berlin

MONTREAL-Grass Valley's LiveTouch replay and highlights system has been added to Studio Berlin's live production workflow as part of a recent upgrade. S...


Megan Clappe Is Named an SBE Fellow

Congratulations to Megan Clappe, who has just been raised to the cherished membership rank of Fellow by the Society of Broadcast Engineers....


Cooke S7/i Lenses the Pick for Netflix's Below Zero'

LEICESTER, U.K.-Netflix's recent Spanish-language action thriller Below Zero was shot using Cooke S7/i full frame lenses, the choice of cinematographer Is...


NAB's Smith Looks Toward Brighter Broadcast Future With Help of New Policies

WASHINGTON-The world is beginning to see the light at the end of the tunnel of the Covid-19 pandemic, and on the other side is a brighter, better future for b...


Bruno Henriquet Appointed to Lead Warner Bros. International TV Production France

Bruno Henriquet Appointed to Lead Warner Bros. International TV Production Franc...


Magyar Telekom results for the first quarter of 2021

Magyar Telekom results for the first quarter of 2021 Budapest, May 11, 2021 17:30 Magyar Telekom today reported its consolidated financial results for the ...


SVG SportsTech On Demand: Supponor's Steve Plunkett on Adding Analytics Value to Live Virtual Advertising

SVG SportsTech On Demand: Supponor's Steve Plunkett on Adding Analytics Valu...


SVG SportsTech On Demand: RT Software's Luke Harrison Breaks Down the Modular Approach to Graphics Production

SVG SportsTech On Demand: RT Software's Luke Harrison Breaks Down the Modula...


SVG SportsTech On Demand: Fastly's Zac Shenker on Content Security and Supporting Streaming of the Super Bowl

SVG SportsTech On Demand: Fastly's Zac Shenker on Content Security and Suppo...


SVG SportsTech On Demand: TVU Networks' Jared Timmins on Responding to Remote Needs in Sports

SVG SportsTech On Demand: TVU Networks' Jared Timmins on Responding to Remot...


SailGP Returns for a Second Season With the Ultimate Remote Production' Setup

SailGP returns for a second season with the ultimate remote production' set...


NBA Virtual-Reality Broadcasts on Oculus Fueled By Fully Cloud-based Decentralized Workflow

NBA Virtual-Reality Broadcasts on Oculus Fueled By Fully Cloud-based Decentraliz...


Sundance Institute Names 20 Fellows Across Feature Film Directors and Screenwriters Labs, Native Lab

PARK CITY, UTAH - The Sundance Institute today named the artists and projects se...


SNS Releases New ShareBrowser Media Asset Management Software

St. Louis, MO-May 11, 2021-Studio Network Solutions (SNS), the world leader in workflow storage servers for professional media teams, today announced that the l...


Spotify: For the Record' Explores the Art-and Science-of Lullabies

What is it about a lullaby that gently nudges a fussy newborn or rambunctious toddler into a slumber? On the latest episode of our podcast, Spotify: For the Rec...


Kayo Chingonyi Decodes Black' from Dave's Brit Award-Winning Album PSYCHODRAMA'

For the past several years, Spotify Original podcast DISSECT has delved deep int...


Sony Expands Functionality of Camera Remote SDK and Increases Range of Compatible Models

Alpha 1 and RX0 II added to list of compatible Sony's cameras Latest versio...


Award-winning actress Noomi Rapace and renowned actor Nicholas Pinnock join the cast of Django

A CANAL+ cr ation originale and Sky original TV series starring Matthias Schoena...


Riverdance: The Animated Adventure, a Sky Original is coming exclusively to Sky Cinema and NOW on 28 May 2021

If you were swept away by the phenomenon that is celebrated by millions globally...


Joe Marler stars in Sky Sports documentary exploring the matter of Mental Health

Big Boys Don't Cry follows the England Rugby forward as he discusses his own struggles and learns new methods of managing mental wellbeing. Sky Sports has ...


RT and Virgin Media in deal over Six Nations Rugby

Six Nations Rugby today confirmed that it has commenced joint long form contract discussions with broadcasters Virgin Media Television and RT having agreed a j...


RT continues proud support of School Digital Champion Programme

#digitalchamps RT is proud to continue its support of the School Digital Champion Programme which culminates in the annual showcase (virtual) event this Wedne...


Create in Record Time with New NVIDIA Studio Laptops from Dell, HP, Lenovo, Gigabyte, MSI and Razer

New NVIDIA Studio laptops from Dell, HP, Lenovo, Gigabyte, MSI and Razer were an...


Keeping Games up to Date in the Cloud

GeForce NOW ensures your favorite games are automatically up to date, avoiding game updates and patches. Simply login, click PLAY, and enjoy an optimal cloud ga...


CircleCI Reaches $1.7 Billion Valuation with $100 Million in New Financing

Greenspring Associates leads Series F financial round as demand for the leading CI/CD provider explodes, topping 2.5 million jobs processed per day San Francis...


Lauren Lyle to star as Karen Pirie in ITV cold case murder drama Karen Pirie

Lauren Lyle to star as Karen Pirie in ITV cold case murder drama, Karen Pirie Lauren Lyle to star as Karen Pirie in ITV cold case murder drama, based on acclai...


Grass Valley s LiveTouch Helps Studio Berlin Ramp Up Replay Capability

MONTREAL, May 11, 2021 - Grass Valley announces that its LiveTouch replay and highlights system will become a key element of Studio Berlins upgraded live produc...



Press release - 11 May 2021 17:47 THIRD QUARTER AND NINE-MONTH 2020-21 REVENUES Facebook LinkedIn Twitter Download as PDF Full Year revenue objective u...



Solutions Combine DPAs Renowned 5mm Capsules With Award-winning 6066 Design. DPA Microphones announces the 4466 CORE Omnidirectional and 4488 CORE Directional ...



MY Date Released:07 May 2021 Share Tweet 7 2021 1 GFK RAM 94% 2060 28 2 ...



Apple helps keep the App Store a safe and trusted place for users to discover apps by detecting and taking action against fraudulent developers and users....


Ross Video Receives Official Designation as a Canadian Compassionate Company (CCC)

Ottawa, Canada, May 11th, 2021 Ross Video is an Ottawa-based technology compan...


Ross Launches Ultrix Carbonite - The Mid-Size Hyper-Converged Production Platform

Ottawa, Canada, May 11th 2021 - In February of this year Ross announced the laun...


Excitement surrounds Durham Bulls home opener

The Bulls face the Jacksonville Jumbo Shrimp at 6:35. The Durham Bulls will play a game at their home field on Tuesday, and it's not your average opening n...


Boomers Back: Chris Berman Signs Extension With ESPN

Chris Berman, who joined ESPN a month after it launched in 1979, has signed a new multi-year deal with the sports TV giant....


TV By the Numbers: NBA Basketball Scores for Watch-Time

This is a quick snapshot of TV by the numbers for the week of May 3-9, revealing the most-watched shows and networks using glass-level data from Vizios Inscape,...


Team Whistle Names Matt Koenig VP, Programming and Monetization

Team Whistle named Matt Koenig VP of programming and monetization for WhistleTV....


NBCU's Linda Yaccarino Calls Trust Key to Growth

Trust matters, said Linda Yaccarino, NBCUniversal's global chairman for advertising and partnerships, in an opinion piece posted Tuesday on the NBCU Togethe...


Evergent Platform To Support AWS For Media & Entertainment Initiative

Evergent said its revenue and user management platform will support the Amazon Web Services for Media & Entertainment initiative....


How Nielsen Undercount Revelations Will Affect The Upfront

Networks and distributors represented by the VAB want more information about how much undercounting of viewers happened at Nielsen during the COVID-19 pandemic ...