New Farncombe white paper es implications of using DRM to secure content

Highlights: White paper helps TV industry assess the implications of the trend towards securing content with DRM; provides an analysis of the drivers for this trend; explains why costs of CA and DRM implementations are difficult to compare

Basingstoke, June 27 2013 Leading media technology services provider Farncombe has today published a white paper designed to help the TV industry understand and address the complexities involved in securing content in the new multiscreen OTT environment using Digital Rights Management (DRM) solutions.

Commissioned by Irdeto, the new white paper focuses on the recent shift in the TV market towards the adoption of DRM-based content protection solutions and assesses the main drivers for this change, taking an in-depth look at the business and technology implications for operators seeking to adopt a DRM approach.

The white paper highlights the differences between content protection solutions using DRM or Conditional Access in terms of the way in which they are sold, the bundling of associated services and their use of mandated hardware-based proprietary scrambling algorithms. The paper also argues that the standard DRM business model leaves responsibility for implementation and maintenance of security in the hands of the operator or OEM, leaving a gap in the market for security solution providers to fill but only when that gap is properly identified and understood.

The reality is that the new types of devices consumers want to use for viewing TV, such as tablets and smartphones, use DRM technologies to secure content because they are not built for the traditional broadcast environment, said Andrew Glasspool, Managing Partner, Farncombe. Knowing whether it is necessary to invest in robust DRM and player implementations and how these might be delivered and maintained is presenting a challenge to the industry and an opportunity for providers of a new range of security services. This new white paper provides a high-level guide to some of the complex security issues involved, and how they can be pragmatically addressed.

In today's TV everywhere landscape, the complexity of content distribution is increasing exponentially, and piracy is evolving at an even faster rate. It is more critical and difficult than ever for pay media companies and content owners to protect their valuable assets and investments against emerging threats, as the impact on their business is often global and immediate, said Andrew Wajs, chief technology officer, Irdeto. The key to effective media security lies in staying ahead of the ever-changing piracy threats through a holistic protection strategy involving innovative, end-to-end technologies with trusted partners. We are pleased to work with Farncombe to examine this critical issue in greater detail, delivering key decision-making insights for operators during this industry evolution.

Topics covered by the white paper include:

Analysis of the market

The main differences between CA and DRM

The changing nature of content piracy

Cost implications

Different ways of implementing DRM

Recommendations for DRM adopters

The new white paper can be downloaded here after following a simple registration process.

Farncombe Media Enquiries Irdeto Media Enquiries

Rachel Postlethwaite Laura Strong

Rachel@rp-pr.co.uk LStrong@ruderfinn.co.uk

+44 7949 883636 +44 (0) 20 7438 3070

About Farncombe

Farncombe is a leading provider of specialist strategy, technology consultancy and engineering services to the digital TV industry, with a global reputation in the content security field. With offices in the UK, France and Germany, Farncombe's roster of clients includes many of the world's leading broadcasters, platform operators, telecom operators, hardware and software technology providers as well as government and regulatory bodies, private equity companies and other industry stakeholders. Farncombe's Security Practice is an internationally recognised advisor to pay-TV and connected TV players, providing security audits, a security monitoring service and consulting. For further information visit http://www.farncombe.com/practices/content-security/. You can also register to receive news updates and White Papers here.

About Irdeto

Irdeto is the world leader in Media Protection, Multiscreen and Revenue Assurance solutions for pay TV operators, OTT service providers and content owners. Irdeto enables pay media companies to provide a personal media experience for their consumers, uncover new revenue opportunities and offer new forms of entertainment on broadcast, broadband and mobile networks. The company offers a leading portfolio of conditional access, multi-rights management, multi-screen, home networking, piracy control and business intelligence services, and is in the unique position to address the questions posed by operators regarding content security in multi-screen OTT environments. Irdeto's success in the market is evidenced by its software security solutions being the most widely deployed in the world for pay TV on satellite, cable, terrestrial and IP networks and by helping customers generate a quarter of a billion dollars a year in business value with its Multiscreen services. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). For more information on content protection in today's TV everywhere landscape, visit Irdeto at www.irdeto.com.

LINK:	http://www.farncombe.com/2013/06/new-farncombe-white-paper-assesses-im...
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