European Athletics Championships: Eurovision Sport on the Road to Rome tech initiative By George Bevir
Friday, June 14, 2024 - 09:56
Print This Story
2024 European Athletics Championships in Rome (credit: European Athletics)
The 2024 European Athletics Championships in Rome, which concluded on Wednesday (12 June), provided Eurovision Sport with the opportunity to introduce technology from sports technology startups during the European Broadcasting Union's (EBU) host broadcast of the event.
Eurovision Sport - which manages a range of media rights on behalf of EBU members - launched a search for pioneering sports broadcasting tech in partnership with innovation accelerator Hype Sports Innovation in November last year.
Eurovision Sport senior project manager audio and innovation Christophe Pasquier said the Road to Rome initiative aimed to harness innovative technological solutions to enhance the broadcast and overall experience of the Rome Championships.
He said: This initiative emerged from a collaboration between us at Eurovision Sport and Hype Sports Innovation, focusing on integrating cutting-edge technologies into sports broadcasting to improve production quality, digital streaming, AI-driven data analytics, and event management systems like ticketing.
This is the first time we have partnered with Hype Sports Innovation; however, we have worked on additional projects involving technology in sports events.
In June last year, the EBU explored the practical use of AI in sports broadcasting with a voice cloning project during the European Athletics Team Championships in Poland.
This project used AI to replicate live blog content and create audio versions with the cloned voice of a former athlete, Hannah England, providing fans with more dynamic content across multiple platforms, said Pasquier.
Read more Inside the EBU's AI voice cloning project at the European Athletics Team Championships
For the Road to Rome initiative, the selection process was split into four parts: applicants submitted their solutions, followed by a proposal review and validation of concept.
After meeting with the Road To Rome board, we compiled a solutions shortlist before the selection and implementation phase, said Pasquier. When we launched the search, we specifically looked for tech founders ready with innovative solutions that could impact the European Athletics Championships 2024 in Rome, particularly in production and engineering, digital streaming and OTT, athlete AI and data analytics, or metadata production.
2024 European Athletics Championships in Rome (credit: European Athletics)
A cloud-based mixer was highlighted by EBU ahead of the Championships in Rome. Pasquier explained: The cloud-based mixer allowed for unilateral feeds, enabling rights holders to produce customised content. Rights holders responded positively to this technology, after successful deployment during the Championships, and appreciated the flexibility and efficiency it provided in producing tailored content.
With the Rome event now concluded, Eurovision Sport will evaluate all of the initiatives based on their performance and feedback from stakeholders. It is anticipated that the names of the individual suppliers will be announced in the coming weeks.
We aim to analyse the PoC effectiveness and impact of these technologies to determine their suitability for future events where we act as the host broadcaster, said Pasquier, who added that the EBU plans to run similar projects in future.
We want to emphasise the importance of leveraging new technologies to enhance the delivery and experience of sports broadcasts, he said. Within the EBU, we have an incredible Technology and Innovation department that helps us identify and implement the best AI-based solutions, such as EUROVOX.IO, an open toolkit for transcription and translation. We anticipate future collaborations with Member broadcasters and Federations, aiming to implement innovative solutions across various competitions.
Read more European Athletics Championships: EBU provides comprehensive coverage and technology debuts in Rome
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
European Athletics Championships: Eurovision Sport on the Road to Rome tech initiative By George Bevir 
