Sony Pixel Power calrec Sony

European Athletics Championships: Eurovision Sport on the Road to Rome Tech Initiative

17/06/2024

European Athletics Championships: Eurovision Sport on the Road to Rome tech initiative By George Bevir

Friday, June 14, 2024 - 09:56

Print This Story

2024 European Athletics Championships in Rome (credit: European Athletics)

The 2024 European Athletics Championships in Rome, which concluded on Wednesday (12 June), provided Eurovision Sport with the opportunity to introduce technology from sports technology startups during the European Broadcasting Union's (EBU) host broadcast of the event.

Eurovision Sport - which manages a range of media rights on behalf of EBU members - launched a search for pioneering sports broadcasting tech in partnership with innovation accelerator Hype Sports Innovation in November last year.

Eurovision Sport senior project manager audio and innovation Christophe Pasquier said the Road to Rome initiative aimed to harness innovative technological solutions to enhance the broadcast and overall experience of the Rome Championships.

He said: This initiative emerged from a collaboration between us at Eurovision Sport and Hype Sports Innovation, focusing on integrating cutting-edge technologies into sports broadcasting to improve production quality, digital streaming, AI-driven data analytics, and event management systems like ticketing.

This is the first time we have partnered with Hype Sports Innovation; however, we have worked on additional projects involving technology in sports events.

In June last year, the EBU explored the practical use of AI in sports broadcasting with a voice cloning project during the European Athletics Team Championships in Poland.

This project used AI to replicate live blog content and create audio versions with the cloned voice of a former athlete, Hannah England, providing fans with more dynamic content across multiple platforms, said Pasquier.

Read more Inside the EBU's AI voice cloning project at the European Athletics Team Championships

For the Road to Rome initiative, the selection process was split into four parts: applicants submitted their solutions, followed by a proposal review and validation of concept.

After meeting with the Road To Rome board, we compiled a solutions shortlist before the selection and implementation phase, said Pasquier. When we launched the search, we specifically looked for tech founders ready with innovative solutions that could impact the European Athletics Championships 2024 in Rome, particularly in production and engineering, digital streaming and OTT, athlete AI and data analytics, or metadata production.

2024 European Athletics Championships in Rome (credit: European Athletics)

A cloud-based mixer was highlighted by EBU ahead of the Championships in Rome. Pasquier explained: The cloud-based mixer allowed for unilateral feeds, enabling rights holders to produce customised content. Rights holders responded positively to this technology, after successful deployment during the Championships, and appreciated the flexibility and efficiency it provided in producing tailored content.

With the Rome event now concluded, Eurovision Sport will evaluate all of the initiatives based on their performance and feedback from stakeholders. It is anticipated that the names of the individual suppliers will be announced in the coming weeks.

We aim to analyse the PoC effectiveness and impact of these technologies to determine their suitability for future events where we act as the host broadcaster, said Pasquier, who added that the EBU plans to run similar projects in future.

We want to emphasise the importance of leveraging new technologies to enhance the delivery and experience of sports broadcasts, he said. Within the EBU, we have an incredible Technology and Innovation department that helps us identify and implement the best AI-based solutions, such as EUROVOX.IO, an open toolkit for transcription and translation. We anticipate future collaborations with Member broadcasters and Federations, aiming to implement innovative solutions across various competitions.

Read more European Athletics Championships: EBU provides comprehensive coverage and technology debuts in Rome
LINK: https://www.svgeurope.org/blog/headlines/european-athletics-championsh...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

16/09/2025

ENCO Introduces Raptor Cloud-Based Captioning For Live Streaming Video

NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...

16/09/2025

Comcast NBCU and NBCU Local Award $2.5 Million to Nonprofits

NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...

16/09/2025

Martin Euredjian Joins Atomos

AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....

16/09/2025

Calrec Unveils 48-Fader Argo M

AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....

16/09/2025

Lawo Unveils HOME Audio Shuffler App

AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...

16/09/2025

77th Emmy Awards on CBS Deliver Largest Audience Since 2021

CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...

15/09/2025

Get to Know This Fall's Filmmakers Through These 27 Sundance Institute-Supported Titles

Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...

15/09/2025

aespa and Spotify Invite Fans to Unlock Their Inner Rich Man' With an Immersive MY VAULT Experience

Global K-Pop sensation aespa is redefining what it means to be rich with the r...

15/09/2025

Spotify's Free Experience Is Even Better-Here's How to Make the Most of It

Every day, millions of people around the world turn to Spotify to enjoy the audi...

15/09/2025

Brembo SGL Carbon Ceramic Brakes (BSCCB) successfully expands production capacity by 50% in Germany and Italy to meet rising demand

After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...

15/09/2025

L3Harris Receives Multi-Year Javelin Solid Rocket Motor Contract

A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...

15/09/2025

TV Tech Unveils Best of Show Winners at IBC 2025

AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...

15/09/2025

SES SCORE Surpasses 600,000 of Transmission Hours, Delivering 900 Hours of Major Sports Content Daily

Unique sports content orchestration platform builds momentum among SES's cus...

15/09/2025

The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival

Back to All News The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival Entertainment 15 September 2025 GlobalSouth Korea Link copi...

15/09/2025

From Hardship to Hope: Typhoon Family' Presents a Tale of Youth, Crisis, and Resilience on October 11

Back to All News From Hardship to Hope: Typhoon Family' Presents a Tale of...

15/09/2025

Gloom Goes Global as Wednesday's' The Doom Tour Hits Five Continents for Season 2

Back to All News Gloom Goes Global as Wednesday's' The Doom Tour Hit...

15/09/2025

New study reveals overwhelming support for a more sustainable future

-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...

14/09/2025

AMWA and EBU Form JT-DMF Joint Task Force on Dynamic Medi...

Partnership to address business and technical challenges of DMF adoption he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...

14/09/2025

Mantis' Trailer Previews High-Stakes Rivalries to Be No. 1 Contract Killer - Premieres September 26

Back to All News Mantis' Trailer Previews High-Stakes Rivalries to Be No. ...

13/09/2025

Cox Media Group's Misti Turnbull Inducted into the NATAS Silver Circle

ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...

13/09/2025

Shotoku Debuts Swoop Cranes for Studio Robotics at IBC2025

AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...

13/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom...

At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...

13/09/2025

Shotoku Takes Studio Robotics to New Heights with IBC Deb...

Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...

13/09/2025

The Bitmovin Video Developer Report 2025-26 Reveals Cost...

Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...

13/09/2025

Bitmovin and StreamShark Partner to Deliver High Quality...

Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...

13/09/2025

Ikegami Announces VFE-P711AD 7-inch OLED Multiformat On-C...

Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...

13/09/2025

KitBash3D and Greyscalegorilla Announce Merger

Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users Today, KitBash3D, a pioneer in 3D a...

13/09/2025

Mavis Puts Itself at the Heart of Mobile Production

With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...

13/09/2025

Creamsource Expands Vortex Family with Vortex24 Soft

Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...

13/09/2025

DAZN streams 2025 FIFA Club World Cup to billions of fans...

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...

13/09/2025

Riedel Communications Acquires hi human interface

Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...

13/09/2025

RTW chooses Calrec as technology partner for its AI ready...

Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...

13/09/2025

Calrec unveils 48 fader Argo M at IBC2025 and demonstrate...

Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...

13/09/2025

Reaching Across the Isles: UK-LLM Brings AI to UK Languages With NVIDIA Nemotron

Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...

13/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...

13/09/2025

September 11, 2025

Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...

12/09/2025

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow Focus Coverage

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...

12/09/2025

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped Format

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor Friday, Sep...

12/09/2025

Rabbit Trap Pulsates With Folklore Dread

(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...

12/09/2025

Spotify's The Drop Weekly' Brings You the Week in New Releases, Straight From Our Editors

For fans, we know how important it is to stay plugged into music culture and dis...

12/09/2025

Agama and Consult Red announce RDK Accelerator integration

Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...

12/09/2025

IBC2025 Opens for Business

IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...

12/09/2025

The Best Fictional Bands (and the Artists Who Make Them Great)

The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...

12/09/2025

Tom Baldassare Joins Advanced Systems Group

Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...

12/09/2025

Maxon Unveils a Brand New Look for its Growing Family of...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...

12/09/2025

PlayBox Neo US Partners with AI-Media to Deliver Scalable...

PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...