European Athletics Championships: Eurovision Sport on the Road to Rome tech initiative By George Bevir
Friday, June 14, 2024 - 09:56
Print This Story
2024 European Athletics Championships in Rome (credit: European Athletics)
The 2024 European Athletics Championships in Rome, which concluded on Wednesday (12 June), provided Eurovision Sport with the opportunity to introduce technology from sports technology startups during the European Broadcasting Union's (EBU) host broadcast of the event.
Eurovision Sport - which manages a range of media rights on behalf of EBU members - launched a search for pioneering sports broadcasting tech in partnership with innovation accelerator Hype Sports Innovation in November last year.
Eurovision Sport senior project manager audio and innovation Christophe Pasquier said the Road to Rome initiative aimed to harness innovative technological solutions to enhance the broadcast and overall experience of the Rome Championships.
He said: This initiative emerged from a collaboration between us at Eurovision Sport and Hype Sports Innovation, focusing on integrating cutting-edge technologies into sports broadcasting to improve production quality, digital streaming, AI-driven data analytics, and event management systems like ticketing.
This is the first time we have partnered with Hype Sports Innovation; however, we have worked on additional projects involving technology in sports events.
In June last year, the EBU explored the practical use of AI in sports broadcasting with a voice cloning project during the European Athletics Team Championships in Poland.
This project used AI to replicate live blog content and create audio versions with the cloned voice of a former athlete, Hannah England, providing fans with more dynamic content across multiple platforms, said Pasquier.
Read more Inside the EBU's AI voice cloning project at the European Athletics Team Championships
For the Road to Rome initiative, the selection process was split into four parts: applicants submitted their solutions, followed by a proposal review and validation of concept.
After meeting with the Road To Rome board, we compiled a solutions shortlist before the selection and implementation phase, said Pasquier. When we launched the search, we specifically looked for tech founders ready with innovative solutions that could impact the European Athletics Championships 2024 in Rome, particularly in production and engineering, digital streaming and OTT, athlete AI and data analytics, or metadata production.
2024 European Athletics Championships in Rome (credit: European Athletics)
A cloud-based mixer was highlighted by EBU ahead of the Championships in Rome. Pasquier explained: The cloud-based mixer allowed for unilateral feeds, enabling rights holders to produce customised content. Rights holders responded positively to this technology, after successful deployment during the Championships, and appreciated the flexibility and efficiency it provided in producing tailored content.
With the Rome event now concluded, Eurovision Sport will evaluate all of the initiatives based on their performance and feedback from stakeholders. It is anticipated that the names of the individual suppliers will be announced in the coming weeks.
We aim to analyse the PoC effectiveness and impact of these technologies to determine their suitability for future events where we act as the host broadcaster, said Pasquier, who added that the EBU plans to run similar projects in future.
We want to emphasise the importance of leveraging new technologies to enhance the delivery and experience of sports broadcasts, he said. Within the EBU, we have an incredible Technology and Innovation department that helps us identify and implement the best AI-based solutions, such as EUROVOX.IO, an open toolkit for transcription and translation. We anticipate future collaborations with Member broadcasters and Federations, aiming to implement innovative solutions across various competitions.
Read more European Athletics Championships: EBU provides comprehensive coverage and technology debuts in Rome
North America Stories
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
LOS ANGELES / LONDON - July 21, 2026 - Sohonet, the global leader in collaborati...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
European Athletics Championships: Eurovision Sport on the Road to Rome tech initiative By George Bevir 
