HPA Tech Retreat Announces Monday TR-X Program

Details, speakers and a keynote for the first day of the HPA Tech Retreat, Monday's TR-X, have been unveiled. TR-X is a focused exploration of topics of particular interest to the community, concentrating this year on the future of the industry, with notable speakers providing thoughtful and provocative takes on changes in store for the industry. The HPA Tech Retreat will take place February 20-23 in Rancho Mirage.

Chaired by Mobile TV Group's Mark Chiolis and Crafty Apes' Craig German, the lineup includes speakers from Netflix, Vitrina AI, Warner Bros. Discovery, ESPN, Amazon, and a number of academic institutions and industry organizations. A keynote address will be delivered by Jeff Rosica, Chief Executive Officer of Avid.

The schedule for the day features an engaging lineup of topics and speakers.

Designing and Implementing AI and Immersive Experiences (AR/MxR/VR) Successfully into Media & Entertainment

Dr. Khizer Khaderi

Referencing a unique background in ophthalmology, neuroscience, public health, gaming, esports, wearables, and media & entertainment, Dr. Khizer Khaderi will dive into the use of AI to successfully enhance workflow and provide a personalized experience for interfacing teams and machines together.

The Future of Production, from the Creative Perspective

Mitch Dubin, SOC; Mark Lanza, MPSE; Paul Debevec, Netflix; Shannon Baker Davis, ACE; moderated by Mark Chiolis, Mobile TV Group

What does the future of production hold? The panel of creatives will explore future challenges from a training and recruitment perspective.

People and AI/ML - How Machines Will Help Connect Us Together

Atul Phadnis, Vitrina AI

Atul Phadnis, founder of Vitrina AI, will talk about using AI to map, organize and connect the 600,000 companies that make up the media content creation value-chain, globally. An exploration of how AI will be used to find the themes, trends and breakthrough work taking place around the world within the increasingly global content business.

The Talent Deficit in Today's Market

Melinda Wright, MTVG; Todd Bowen, BYU; Angeline Buenaventura, Netflix; moderated by Kari Grubin, HPA Board Member

As the need for skilled workers becomes a recurring theme in the industry, the panel will address how the M&E industry can recruit, retain, and cultivate creative and technical talent.

The People vs. AI and ML - Positioning Yourself to Succeed

Yves Bergquist, USC-ETC

An exploration of the necessary skillset for the creative and technical craft workflow that will be required by AI/ML in the future. Will AI/ML alter or replace some of the creative and technical processes in today's M&E environment? How can you best position yourself and your company to benefit from these changes?

The Future Role of Institutional Organizations - Maintaining Relevance for Your Members

Joyce Cataldo, HPA; Michael Crimp, IBC; Jason Dachman, Sports Video Group; David Grindle, SMPTE; Stan Moote, IABM; Kristin Petrovich, Creatasphere and SOC; Eric Trabb, NAB; moderated by Renard Jenkins, Warner Bros. Discovery and SMPTE

Warner Bros. Discovery SVP and SMPTE President Renard Jenkins leads a discussion of the challenges and opportunities for institutional organizations, including how to include new talent.

The Future of Live Sports, from the Technical, Creative and Executive Viewpoint

Eddie Okuna, ESPN; JP Palmer, Amazon; moderated by Jason Dachman, Sports Video Group

Jason Dachman, Chief Editor at Sports Video Group, leads an all-star panel discussing the most pressing topics facing live sports now and in the future. Topics include a look at which networks and companies will lock in those broadcast and production contracts from the leagues and teams, who benefits from new regulations on wagering, MVPD, DTC, RSN, NCAA, Pac-12, Big12, blending broadcast and cine solutions, new products and innovations to wow the viewers and new apps for in-venue and external interactions.

The HPA Tech Retreat is the pre-eminent gathering of industry-leading thinkers and innovation-focused companies engaged in the creation, management, and dissemination of content. Every year, for a week near Palm Springs, the HPA Tech Retreat brings together a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business. Further additions to the panels will be announced shortly, and a full listing of Tech Retreat sessions, activities, and registration can be found here.

The HPA Tech Retreat benefits from the generous support of diamond title sponsor Adobe; platinum sponsors AMD, AWS, and NetApp Berkeley Communications; after party sponsor Ateliere; connectivity sponsor Sohonet; gold sponsor Blackmagic Design; silver sponsors 6P Color, Unreal Engine, NTC, HammerSpace, and Keycode Media; event sponsors ARRI, Dell Technologies, Like Minded Media Ventures, Panavision, and Signiant; bronze sponsor ZEISS; and star sponsor Avid.

LINK:	https://hpaonline.com/hpa-tech-retreat-announces-monday-tr-x-program/...
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