
Fans attending some of the biggest sporting events over the summer took more than 1.7 million climate-positive actions. These small but impactful changes to their typical matchday habits demonstrated that together we can play our part, in the fight against the climate crisis, to ensure there is always a place to play.
In addition to eating less meat (69,031 actions), using greener forms of transport (422,375 actions), recycling more waste and using refillable water bottles (1,249,296 actions), attendees at The Hundred; Formula 1 British Grand Prix; The 150th Open; and Super League's Magic Weekend could also make pledges (nearly 10,000 in total were made) when visiting an on-site Sky Zero activation at these events across the summer. These figures relating to total number of actions also incorporate data calculated from the Great Britain Sail Grand Prix.
As part of Sky's ambition to be net zero carbon by 2030 the broadcaster has committed to work closely with key rights holders and governing bodies to help educate sports fans on the impact that climate change is already having on the world of sport - with rain delays, flooded pitches and events impacted by smoke from wildfires, as well as athletes suffering from heat-exhaustion all adversely affecting the sports we love across the world.
Highlight figures from the actions taken this summer include:
Sports fans achieved a total of 1.74 million actions.
The majority of actions (1.25 million) were through fans using reusable bottles and cups at the sporting events, as well as recycling their waste. At The Open, 65% of fans attending brought or bought their own reusable bottle, refilling at the free on-site water stations across The Old Course in St Andrews. At Magic Weekend in partnership with Sky Zero, 100% of fans at St James' Park used biodegradable and fully compostable paper cups instead of single-use plastic cups, and at the Formula 1 British Grand Prix, it is estimated that bottles were refilled over 600,000 times at Silverstone.
Around 420,000 actions were recorded by fans who cut down on transport emissions by getting around greener to sports venues. Sustainable forms of transport included using public transport, park and ride shares, cycling and walking. Across The Hundred tournament, over 50% of fans travelled to the stadiums using a greener form of transport
Just over 69,000 actions were tallied up as fans also played their part by choosing to eat vegan or vegetarian alternatives instead of traditional meat-based match-day meals.
Additionally, nearly 10,000 fans pledged climate-positive actions at the Sky Zero on-site activation at these sporting events this summer.
Sports fans successfully taking more than 1.5million sustainable actions is a significant reminder of the global commitment made in the Paris Agreement and reaffirmed in The Glasgow Climate Pact last year, to limit global warming to 1.5 C to avert the worst effects of climate change.
Sky was advised by Rare experts in partnership with Count Us In to verify and calculate the total number of actions. As part of this they also helped evaluate the impact of fans' climate action during these key sporting events this summer and helped to equip sports fans with a set of impactful actions they can take in their own lives to reduce their own carbon emissions while influencing solutions at a larger scale. The selected actions were chosen based on their emissions impact, accessibility and influence on wider systems change.
The results from this campaign come one year on from Sky's Game Zero - the world's first elite-level football game which achieved net zero carbon status in September 2021. On the day, both teams arrived at the stadium in coaches powered by green biodiesel, the Tottenham Hotspur stadium was powered by 100% renewable energy and 94% more vegetarian and plant-based meals were bought by fans.
Jonathan Licht, Managing Director, Sky Sports said: Climate change is something that is threatening sport and wider society, and we are extremely passionate about trying to encourage sports fans to act and make changes in their own lives. To have sports fans taking more than 1.7m tangible actions over the summer of elite sport is great to see and demonstrates what a difference we can continue to make when all corners of the sports industry come together to take purposeful action.
Sky Sports subscribers interested in learning more about how climate change can affect the sports they love can tune into a Sky Sports documentary Football's Toughest Opponent. The documentary explores the impact of climate change on football, how football contributes to climate change and what governing bodies, clubs, managers and players are doing to tackle the climate emergency. Contributors include Ben Mee, Chris Smalling, Jen Beattie, Petr Cech, Ralf Hassenhuttl, Serge Gnabry, Sofie Junge Pedersen and UEFA's Michele Uva.
The special one-hour documentary will premiere on Sunday 9th October at 1930 and 2100 on Sky Sports Premier League and will be available on demand.
Sports fans can find out more information about this summers campaign and make a pledge by visiting skysports.com/skyzero.
Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
01/09/2026
Inside the Music and Sound of Michael
Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...
01/09/2026
Piano offers tutorials, lessons & feedback via app
Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...
01/09/2026
Update introduces 7.1.4 support via Dante
Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...