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Sports fans take more than 1.7 million green actions this summer, helping to protect sports from the effects of climate change

22/09/2022

Fans attending some of the biggest sporting events over the summer took more than 1.7 million climate-positive actions. These small but impactful changes to their typical matchday habits demonstrated that together we can play our part, in the fight against the climate crisis, to ensure there is always a place to play.

In addition to eating less meat (69,031 actions), using greener forms of transport (422,375 actions), recycling more waste and using refillable water bottles (1,249,296 actions), attendees at The Hundred; Formula 1 British Grand Prix; The 150th Open; and Super League's Magic Weekend could also make pledges (nearly 10,000 in total were made) when visiting an on-site Sky Zero activation at these events across the summer. These figures relating to total number of actions also incorporate data calculated from the Great Britain Sail Grand Prix.

As part of Sky's ambition to be net zero carbon by 2030 the broadcaster has committed to work closely with key rights holders and governing bodies to help educate sports fans on the impact that climate change is already having on the world of sport - with rain delays, flooded pitches and events impacted by smoke from wildfires, as well as athletes suffering from heat-exhaustion all adversely affecting the sports we love across the world.

Highlight figures from the actions taken this summer include:

Sports fans achieved a total of 1.74 million actions.

The majority of actions (1.25 million) were through fans using reusable bottles and cups at the sporting events, as well as recycling their waste. At The Open, 65% of fans attending brought or bought their own reusable bottle, refilling at the free on-site water stations across The Old Course in St Andrews. At Magic Weekend in partnership with Sky Zero, 100% of fans at St James' Park used biodegradable and fully compostable paper cups instead of single-use plastic cups, and at the Formula 1 British Grand Prix, it is estimated that bottles were refilled over 600,000 times at Silverstone.

Around 420,000 actions were recorded by fans who cut down on transport emissions by getting around greener to sports venues. Sustainable forms of transport included using public transport, park and ride shares, cycling and walking. Across The Hundred tournament, over 50% of fans travelled to the stadiums using a greener form of transport

Just over 69,000 actions were tallied up as fans also played their part by choosing to eat vegan or vegetarian alternatives instead of traditional meat-based match-day meals.

Additionally, nearly 10,000 fans pledged climate-positive actions at the Sky Zero on-site activation at these sporting events this summer.

Sports fans successfully taking more than 1.5million sustainable actions is a significant reminder of the global commitment made in the Paris Agreement and reaffirmed in The Glasgow Climate Pact last year, to limit global warming to 1.5 C to avert the worst effects of climate change.

Sky was advised by Rare experts in partnership with Count Us In to verify and calculate the total number of actions. As part of this they also helped evaluate the impact of fans' climate action during these key sporting events this summer and helped to equip sports fans with a set of impactful actions they can take in their own lives to reduce their own carbon emissions while influencing solutions at a larger scale. The selected actions were chosen based on their emissions impact, accessibility and influence on wider systems change.

The results from this campaign come one year on from Sky's Game Zero - the world's first elite-level football game which achieved net zero carbon status in September 2021. On the day, both teams arrived at the stadium in coaches powered by green biodiesel, the Tottenham Hotspur stadium was powered by 100% renewable energy and 94% more vegetarian and plant-based meals were bought by fans.

Jonathan Licht, Managing Director, Sky Sports said: Climate change is something that is threatening sport and wider society, and we are extremely passionate about trying to encourage sports fans to act and make changes in their own lives. To have sports fans taking more than 1.7m tangible actions over the summer of elite sport is great to see and demonstrates what a difference we can continue to make when all corners of the sports industry come together to take purposeful action.

Sky Sports subscribers interested in learning more about how climate change can affect the sports they love can tune into a Sky Sports documentary Football's Toughest Opponent. The documentary explores the impact of climate change on football, how football contributes to climate change and what governing bodies, clubs, managers and players are doing to tackle the climate emergency. Contributors include Ben Mee, Chris Smalling, Jen Beattie, Petr Cech, Ralf Hassenhuttl, Serge Gnabry, Sofie Junge Pedersen and UEFA's Michele Uva.

The special one-hour documentary will premiere on Sunday 9th October at 1930 and 2100 on Sky Sports Premier League and will be available on demand.

Sports fans can find out more information about this summers campaign and make a pledge by visiting skysports.com/skyzero.

Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide
LINK: https://www.skygroup.sky/en-gb/article/-sports-fans-take-more-than-1-7...
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