IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies designed to dramatically enhance the quality of live-streamed content. These innovations leverage IMAX VisionScience, the company's proprietary AI-powered visual enhancement platform, to deliver richer visuals and significantly increase viewer engagement, regardless of viewing device or platform.
While premium on-demand content frequently features 4K HDR, many live productions remain limited to lower quality image delivery. IMAX's award-winning VisionScience technology directly addresses this gap, providing broadcasters and streaming platforms with powerful tools to bring live content to the highest visual quality standards in real-time.
Our latest innovations reaffirm IMAX's commitment to elevating premium live-streamed content, delivering best-in-class visuals, said Vikram Arumilli, SVP & GM, IMAX Streaming and Consumer Technology. With a legacy of trust among content creators, producers, and fans worldwide, IMAX has long been synonymous with premium quality and pioneering innovation. Our latest advancements equip broadcasters with the tools to elevate quality, maximize efficiency, and engage fans at scale all in real time.
This development builds on technology used to deliver high-profile live events in IMAX locations around the world, including the NBA Finals in China and the Summer Games in Paris. At NAB 2025, IMAX will showcase how its technology enhances real-time visual clarity, brightness, and overall viewer enjoyment, whether streamed directly to consumers or distributed via cloud-based platforms.
Additionally, IMAX will participate in the NAB Sports Summit, a three-day event exploring innovation in sports, media, and technology alongside industry leaders such as AWS, NFL, and Microsoft. As live sports continue to attract massive global audiences across streaming, television, and social platforms, IMAX remains committed to pushing boundaries and redefining standards for live-streamed visual experiences.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
20/04/2026
Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...
20/04/2026
L3Harris delivers integrated communications, navigation and C4ISR capabilities that empower the U.S. Coast Guard to protect Americas maritime interests and resp...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
CueScript and Lighting Design Group Expand Customer Opportunities
Through New Partnership
Find both companies at 2026 NAB Show in CueScript Booth # C 4720
...
20/04/2026
[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...
20/04/2026
Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems
Appear, a global l...
20/04/2026
Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...
20/04/2026
Screen Australia announces funding for 44 documentary projects that reflect a s...
20/04/2026
Screen Australia appoints Tanya Phegan as Narrative Content Head of Development 17 March 2026
Tanya Phegan
Screen Australia has today announced the appointmen...
20/04/2026
Applications Open for Skip Ahead 11 19 March 2026
Past Skip Ahead recipients (L-R): Macfarlane Bros, Rainbow Bop, Lyanna Kea.
Screen Australia and YouTube Aus...
20/04/2026
Screen Australia empowers the next games generation, including new creatives fro...
20/04/2026
Official Co-production Ask Me Anything (AMA) Session 26 March 2026
Image (L-R): Mix Tape, Michele McDonald, Flower & Flour.
Interested in international Co-pro...
20/04/2026
Screen Australia announces Narrative Content funding for 91 projects, including ...
20/04/2026
Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workfo...
20/04/2026
Australians in Film and Screen Australia Announce the 2026 Participants in the T...
20/04/2026
Screen Australia relaunches website with new tools and improved user experience 16 April 2026
Screen Australia relaunches website
Screen Australia has relaun...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Thomas Valter Director of Product Management, RTW
March 26, 2026
For users of the classic TouchMonitor, one obvious question is: what does the TMxCore offer...
20/04/2026
Fox Corporation Executives to Discuss Third Quarter Fiscal 2026 Financial Result...
20/04/2026
Manufacturing is at an inflection point. Across every major industrial economy, ...
20/04/2026
AI agents are transforming how work gets done across all industries, acceleratin...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies designed to dramatically enhance the quality of live-streamed content. These innovations leverage IMAX VisionScience, the company's proprietary AI-powered visual enhancement platform, to deliver richer visuals and significantly increase viewer engagement, regardless of viewing device or platform.
