Sony Pixel Power calrec Sony

IMAX to Unveil Breakthrough Quality Innovation for Premiu...

14/03/2025

IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies designed to dramatically enhance the quality of live-streamed content. These innovations leverage IMAX VisionScience, the company's proprietary AI-powered visual enhancement platform, to deliver richer visuals and significantly increase viewer engagement, regardless of viewing device or platform.

While premium on-demand content frequently features 4K HDR, many live productions remain limited to lower quality image delivery. IMAX's award-winning VisionScience technology directly addresses this gap, providing broadcasters and streaming platforms with powerful tools to bring live content to the highest visual quality standards in real-time.

Our latest innovations reaffirm IMAX's commitment to elevating premium live-streamed content, delivering best-in-class visuals, said Vikram Arumilli, SVP & GM, IMAX Streaming and Consumer Technology. With a legacy of trust among content creators, producers, and fans worldwide, IMAX has long been synonymous with premium quality and pioneering innovation. Our latest advancements equip broadcasters with the tools to elevate quality, maximize efficiency, and engage fans at scale all in real time.

This development builds on technology used to deliver high-profile live events in IMAX locations around the world, including the NBA Finals in China and the Summer Games in Paris. At NAB 2025, IMAX will showcase how its technology enhances real-time visual clarity, brightness, and overall viewer enjoyment, whether streamed directly to consumers or distributed via cloud-based platforms.

Additionally, IMAX will participate in the NAB Sports Summit, a three-day event exploring innovation in sports, media, and technology alongside industry leaders such as AWS, NFL, and Microsoft. As live sports continue to attract massive global audiences across streaming, television, and social platforms, IMAX remains committed to pushing boundaries and redefining standards for live-streamed visual experiences.
LINK: https://kitplus.com/news/imax-to-unveil-breakthrough-quality-innovatio...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

09/06/2026

Kiswe Expands Partnership With ONE Championship To LaunchGlobal Subscription Platform

Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...

09/06/2026

SiriusXM to Carry All 104 FIFA World Cup 2026 Matches via FOX Sports Commentary

SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...

09/06/2026

EVS Broadcast Equipment Rebrands as EVS

EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...

09/06/2026

FOX and NFL Announce Multi-Year Agreement for NFL Coverage in Mexico Starting in 2026

Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...

09/06/2026

FOX Sports and ReachTV to Carry All 104 FIFA World Cup 2026 Matches Across U.S. Airports

FOX Sports and ReachTV, an airport media network, have announced an agreement to...

09/06/2026

Cosm Atlanta Opens with Private Preview, Public Opening Set for June 10

Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...

09/06/2026

NESN Wins Five New England Emmy Awards

NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award. These awards reflect the passion...

09/06/2026

Ateme Referenced by Apple at WWDC26 for Apple Immersive Video Workflow Support

Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26). Atem...

09/06/2026

Axel Springer Deploys Bitmovin Player Web X for WELT Audio News Experience

Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...

09/06/2026

Grass Valley and Lawo Announce Technology Collaboration on AMPP and HOME Integration

Grass Valley and Lawo have announced a technology collaboration to validate orch...

09/06/2026

LiveU Deploys Remote VAR for Oceania Football Confederation, First in Pacific Islands

LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...

09/06/2026

Globecast Launches Content Exchange Platform Powered by Oracle Cloud Infrastructure

Globecast has announced the launch of its Content Exchange platform, powered by ...

09/06/2026

OT7 Championship Weekend to Air on NBC and Peacock for First Time

NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...

09/06/2026

UFC Freedom 250: Inside the One-in-a-Lifetime Production Behind the White House Fight Card

We're in three different locations, three different production teams. Coveri...

09/06/2026

Murray States Brandon Banks on Firing Up Racers Basketball Fans Through Creative Video

The intro video for Men's Basketball won Outstanding In-Venue Video in the C...

09/06/2026

SVG Sit-Down, Part 2: FIFA's Oscar Sanchez, HBS's Paul King Dive Deep Into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

09/06/2026

Designing the Modern Scorebug: How Broadcast Graphics Teams Are Rethinking the Most Important Element On Screen

Since their debut, the clock-and-score graphic has drawn the affinity and ire of...

09/06/2026

Watch LE SSERAFIM's PURE FLOWERS LIVE Performance Videos and Fan Q&A, Only on Spotify

Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...

09/06/2026

Watch RADAR UK Artist Skye Newman Perform Live in London for Her SE9' Album Launch

Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...

09/06/2026

Announcement from Wayne Jones Audio

Company to cease operating on 30 June 2026 Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...

09/06/2026

bigBASS from fedDSP

Increases low-end weight and character The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...

09/06/2026

Fender Studio Pro 8.1 arrives

Introduces AI Studio Assistant, Moises Studio integration & more Fender Studio have just announced the launch a significant update that brings an array of n...

09/06/2026

Call for Sediba Scriptwriting Training Programme Bloemfontein, Free State

The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...

09/06/2026

BBC Casts Edward Bluemel As Poirot In Hercule,' As BritBox Boards Agatha Christie Remake In U.S.

The BBC has found its Hercule Poirot. After Deadline revealed last month that t...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Andrew Beaudet Joins Brompton as Head of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Deploys Mediagenix Platform To Modernize Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Modernizes Content Supply Chain and Chann...

A project aimed at modernizing scheduling operations across Mediaset's channel portfolio Mediagenix, a global leader in smart content solutions to profitab...

09/06/2026

ACT Entertainment Debuts tvONE 4RU CALICO PRO at InfoComm...

tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...

09/06/2026

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Valencia's 2026 Commencement

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...

09/06/2026

Comcast Advertising Adds Purchasing Data from Affinity Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Midwich to Distribute Miri Technologies in North America

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Nielsen: North American Soccer Fans Jump to More Than 136 Million

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Grass Valley and Lawo Collaborate to Advance Open Dynamic...

Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice. Grass Valley and ...

09/06/2026

Bitmovin Player Web X Powers Axel Springer New Audio News...

Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...

09/06/2026

LiveU Delivers First Remote VAR Deployment Across the Pac...

LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...

09/06/2026

Sam Craig Joins Grass Valley as VP, Global Pre-Sales

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Arkansas TV Will Continue to Air PBS Programming

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Glensound to Show DARK22M Network Audio Interface at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

EVS Rebrands, Trims Its Name

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

FCC Announces Tentative Agenda for June 25 Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Two Alumni Win Tony Awards

Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively. June 8, 2026 By Tori Donahue ...

09/06/2026

Katie Price: Nothing to Hide, a candid and unfiltered account of three decades in the spotlight, coming to Sky and NOW on 8 July

Tuesday 9 June 2026 Katie Price: Nothing to Hide, a candid and unfiltered accou...

09/06/2026

Netflix Unveils First Images And Poster For Wrath, A New Brazilian Series Premiering July 29

Back to All News Netflix Unveils First Images And Poster For Wrath, A New Brazi...

09/06/2026

ENNI Will Be Using AEP.EnerS4 Billing Solution

Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution Arvato Systems to implement transformation project for SAP S/4HANA Ut...

09/06/2026

RT Radio 1 is bringing Arena and Cil House to London celebrating 100 years of RT

These special programmes will highlight RT 's connection with the Irish diaspora This year, RT is marking 100 years of public broadcasting in Ireland with...