
It's Officially a 64bit World Or Is It?Published: October 21st 2019
At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.
Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.
So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.
And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.
For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.
For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:
Vastly expanded audio channel remapping
Removal of the need to fully ingest assets before transcoding
Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets
Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD
Movement of many functions into the UI that were only XML-submission based
One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.
So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.
Ernie Sanchez, COO, Cinnafilm, Inc.
[email protected]
Categories: Features / Products / RadiantGrid
Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
16/09/2026
Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...
16/09/2026
Sports-media leaders explore how cloud, AI, and virtualization are transforming ...
16/09/2026
With a full crew on site in Springfield, deep access to players, and a growing d...
16/09/2026
John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...
16/09/2026
Powerful soft synth receives free update
Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...
16/09/2026
Physical modelling experts launch pipe-based instrument
Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...
16/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
16/09/2026
Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...
16/09/2026
Rohde & Schwarz launches new security scanner for large events at Security Expo ...
16/09/2026
The National Film and Video Foundation (NFVF) invites eligible South African pro...
16/09/2026
Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...
16/09/2026
Blackmagic Design Cameras Capture Harvard Law School Alumni Event
Brie Clayton September 16, 2026
0 Comments
URSA Broadcast G2 and Pocket Cinema Camer...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Screen Australia funds games projects in every state and territory as Screen Cur...
16/09/2026
September 16th, 2026 (Participant Head Shots Here & Video Here and YouTube HERE...
16/09/2026
Original article publish in Broadcast Magazine NL
Over the past few years, our relationship with Grass Valley has continued to develop, and our move to AMPP in...
16/09/2026
Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financ...
16/09/2026
System performance, efficient infrastructure scaling and continuous software opt...
16/09/2026
Garda whistleblowers come forward to
RT Investigates from inside the
Garda Pr...
16/09/2026
AI factories are the infrastructure of the intelligence era. Scaling them respon...
15/09/2026
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...
15/09/2026
Quantum Corp. today announced the release of Quantum Autonomous Data Management ...
15/09/2026
Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...
15/09/2026
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...
15/09/2026
SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...
15/09/2026
Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...
15/09/2026
Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...
15/09/2026
Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...
15/09/2026
Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...
15/09/2026
Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...
15/09/2026
Sony Electronics has announced two new G Master super-telephoto prime lenses for...
15/09/2026
GlobeCast provides facility for AI-power automated production core...
15/09/2026
Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...
15/09/2026
OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...
15/09/2026
Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro
Brie Clayton September 14, 2026
0 Comments
Production team builds premium p...