
It's Officially a 64bit World Or Is It?Published: October 21st 2019
At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.
Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.
So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.
And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.
For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.
For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:
Vastly expanded audio channel remapping
Removal of the need to fully ingest assets before transcoding
Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets
Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD
Movement of many functions into the UI that were only XML-submission based
One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.
So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.
Ernie Sanchez, COO, Cinnafilm, Inc.
[email protected]
Categories: Features / Products / RadiantGrid
Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Macroblocking, frozen frames, a missing ad marker that costs a sponsor its spot. A caption that lands two seconds after the line is spoken. These are the moment...
15/10/2026
Riedel Communications today announced that DATALAND, the world's first Museum of AI Arts, has deployed a Riedel Bolero Standalone wireless intercom system t...
15/10/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, unveiled its vision for AI Context-Aware S...
15/10/2026
Desktop and Rackmount Thunderbolt 5 Expansion Systems Support are All Avid Qualified and Support Three Full-Size PCIe
What's New:
Sonnet Technologies tod...
15/10/2026
Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution ...
15/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
15/10/2026
Evergent, a leader in monetization and subscriber lifecycle management for communication service providers, today announced it has achieved Gold status in TM Fo...
15/10/2026
Berklee Asia Rising Brings Asian and Asian American Music to Signature Series The November 3 concert spotlights student creators and a growing program connect...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Pliant Technologies is highlighting its new CrewCom Flex at NAB New York 2026 (Booth 645). CrewCom Flex is the world's first frameless matrix intercom syste...
15/10/2026
Applications open for Screen Australia and ACTF's Kids IP Incubator 15 October 2026
Screen Australia and the Australian Children's Television Foundatio...
15/10/2026
NVIDIA today released Nemotron 3.5 Super VL, an open 120-billion-parameter model...
15/10/2026
The Galway Bay Murders starring Kate Mulgrew, Colm Meaney, John Connors, India Mullen, Jack Rowan and Clinton Liberty will air on Sunday 8 November 2026 on RT...
15/10/2026
Much of today's scientific progress begins with computation.
But turning a...
15/10/2026
Dial in the next gaming session this GFN Thursday. New NVIDIA DLSS 4.5 controls give GeForce NOW members more choice over how supported games look and perform i...
14/10/2026
Staines-upon-Thames, UK, 13, October, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetize its ad-suppor...
14/10/2026
The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...
14/10/2026
Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...
14/10/2026
Tape simulator plug-in gains native version
Universal Audio's recreation of the Empirical Labs FATSO has just become the latest of the company's plu...
14/10/2026
Bitwig Studio now integrates with Rekordbox
Bitwig have joined forces with AlphaTheta to bring together two different areas of modern music creation: DJing ...
14/10/2026
New granular synthesis plug-in revealed
Delta Sound Labs have just launched a new granular synthesis plug-in that allows composers, producers and sound desi...
14/10/2026
Double the Eurovision!
14 October, 2026
Media releases
SBS turns up the volume as the official Australian broadcaster for Eurovision Asia
Also, the searc...
14/10/2026
Mastering complex signal environments: Rohde & Schwarz launches new R&S ADD607 c...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
14/10/2026
Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/10/2026
IPC Announces Plans to Showcase its One Connect Intercom Platform at
NAB New York 2026
Visit IPC as a Featured Vendor in the Dale Pro Audio Booth
IPC, a le...
14/10/2026
Dr Trauma selected for Dynamic Television Scripted Initiative 14 October 2026
L-R: Sarah Bailey, Troy Lum.
Screen Australia and Dynamic Television today annou...
14/10/2026
3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge
Brie Clayton October 13, 2026
0 Comments
3DModels.org has opened its annual Car Rende...
14/10/2026
RE:Vision Effects Announces ARRI Film Lab 1.5 Release
Brie Clayton October 13, 2026
0 Comments
ARRI Film Lab 1.5 adds many user requested features inc...
14/10/2026
MTI FILM DRS Nova V7.0 Major Release Now Available
Brie Clayton October 13, 2026
0 Comments
A step forward in digital film restoration
DRS Nova V7.0 ...