
It's Officially a 64bit World Or Is It?Published: October 21st 2019
At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.
Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.
So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.
And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.
For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.
For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:
Vastly expanded audio channel remapping
Removal of the need to fully ingest assets before transcoding
Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets
Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD
Movement of many functions into the UI that were only XML-submission based
One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.
So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.
Ernie Sanchez, COO, Cinnafilm, Inc.
[email protected]
Categories: Features / Products / RadiantGrid
Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...
01/04/2026
TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...
01/04/2026
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...
01/04/2026
AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...
01/04/2026
LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...
01/04/2026
Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator
Deepa Subramaniam April 1, 2026
0 Comments
I'm excited to share that...
01/04/2026
Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...
01/04/2026
Rugby fans won't miss a moment of the action this spring, with full Women...
01/04/2026
T Bluey ag teacht go RT ! Beginning on Monday 6 April 2026, Bluey will be available as Gaeilge on RT KIDSjr and RT Player. Children will be able to connect w...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
31/03/2026
MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...
31/03/2026
The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...
31/03/2026
ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...
31/03/2026
The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...
31/03/2026
Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...
31/03/2026
Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...
31/03/2026
KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...
31/03/2026
Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...
31/03/2026
The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...
31/03/2026
Daktronics has partnered with Wake Forest to manufacture and install a new end z...
31/03/2026
The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...
31/03/2026
The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...
31/03/2026
Sennheiser's Spectera wideband bidirectional wireless system was used by bot...
31/03/2026
Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
Each of o...
31/03/2026
PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...
31/03/2026
As sports media organization continue to seek out new ways to streamline their p...
31/03/2026
With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...
31/03/2026
Spotify has evolved from a streaming platform to an interactive, multiformat eco...
31/03/2026
Lastest New Universal Synthesizer System module announced
Make Noise Music have recently announced the launch of the latest addition to their New Universal ...
31/03/2026
True Stereo DynIR Engine, Virtual Load Shaper & more
Two notes Audio Engineering's Captor X reactive load box and cabinet simulator has built up a solid...
31/03/2026
By Kiera Williams
Every year, a new group of emerging media and entertainment professionals steps into the HPA community - curious, talented, and ready to grow...
31/03/2026
MELBOURNE, Fla., March 31, 2026 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2026 financial results before the market opens on Thursday, A...
31/03/2026
Photo courtesy of NASA. An illustration shows NASA's Perseverance rover operating on the surface of Mars....
31/03/2026
L3Harris Technologies and Comtech Telecommunications Corp. have collaborated to introduce the next evolution in resilient multi-orbit capability for today's...
31/03/2026
Rebel Sport leads ad investment as brands compete for a large, active and qualit...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
CueScript, a leading international developer of professional teleprompting solutions, is enhancing its platform with three innovations that elevate flexibility,...
31/03/2026
#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show, taking place April 18 22 in Las Vegas.
The organi...