Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It?

19/11/2019

It's Officially a 64bit World Or Is It?Published: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / Products / RadiantGrid

Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it/...
See more stories from cinnafilm

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

02/11/2025

Space42 Expands Earth Observation Constellation, Foresight, with Launch of Three New SAR Satellites

Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

01/11/2025

Thunderbolt 3 and Symphony MkII

Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...

01/11/2025

Expanding Symphony Desktop Using ADAT

How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...

01/11/2025

aconnic AG releases Half Year Financial Report 2025 and implements Change Measures

aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...

01/11/2025

tvONE and Matrox Video Partner to Deliver Flawless AV-ove...

tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...

01/11/2025

CJP Broadcast Joins Grass Valley Partner Programme to Str...

CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...

01/11/2025

TAG Video Systems Earns Dual Recognition for ESG Initiati...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...

01/11/2025

Operative Announces New CEO to Drive Next Phase of Growth

Michael Napodano Appointed New CEO Of Operative Media Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...

01/11/2025

Cine Gear Expo Atlanta 2025 Success at Trilith Studios

Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...

01/11/2025

Christopher Ross BSC and 300 Asteras Light the Border Cro...

Photo courtesy of Peacock and Sky Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...

01/11/2025

ITN, Magnite Launch New Private Marketplace for Local Linear TV

NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...

31/10/2025

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...

31/10/2025

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, Jockey Cams, RF Super-Mo

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...

31/10/2025

Tribute: Remembering Segomotso Keorapetse (28 May 1968 22 October 2025)

FOR IMMEDIATE RELEASE 30 October 2025 It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...

31/10/2025

Nexstar Extends Chairman and CEO Perry Sook Through 2029

IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...

31/10/2025

Late Night Thrives on Social Media With Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...

31/10/2025

Disney Programming Dropped From YouTube TV

The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....

31/10/2025

tvONE Integrates CALICO PRO Video Processing With Matrox ConvertIP Series

CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...

31/10/2025

IAB Urges Standards for CTV Ad Measurement

NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...

31/10/2025

Late Night Shows Thrive on Social Media with Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...

31/10/2025

Berklee Celebrates the Inauguration of President Jim Lucchese

Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...

31/10/2025

Family, Food, and Films: Netflix's 'Dining with the Kapoors' Arrives November 21

Back to All News Family, Food, and Films: Netflix's Dining with the Kapoors...

31/10/2025

DPA 4055 Featured in Technologies for Worship Magazine

The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...

31/10/2025

RT Raidi na Gaeltachta Award 2025 to be presented to Piln N Chiarin

The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...

31/10/2025

Share the magic: RT lyric fm Choirs for Christmas Competition 2025 open for submissions

RT lyric fm is calling for choirs across Ireland to share their festive music-m...

31/10/2025

Dnall Mac Ruair, Cuan Seireadin and Ts ite among the winners at the Oireachtas Communications Awards 2025

Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...

31/10/2025

RT is Supporting 29 Arts and Cultural Events across Ireland this November

RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...

31/10/2025

RT selects Irish independent production company to produce Christian Worship on RT One and RT Player

RT selects Irish independent production company to produce Christian Worship on...

31/10/2025

Korea Joins AI Industrial Revolution: NVIDIA CEO Jensen Huang Unveils Historic Partnership at APEC Summit

Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...

30/10/2025

Midwich Secures UK & Ireland Distribution Deal with X2O Media To Revolutionize Hybrid Learning

Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...

30/10/2025

SVG Students To Watch: Sam Newitt, Kansas State University

SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...

30/10/2025

SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel's Early Success

SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...

30/10/2025

SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas State University

SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...

30/10/2025

Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Board Chairman

Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...

30/10/2025

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distribution

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...

30/10/2025

FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...

30/10/2025

If I Had Legs, I'd Kick You, East of Wall, and More Sundance Institute-Supported Films Nominated for 35th Gotham Awards

As the year comes to a close, we can feel the invigorating wind sweeping in for ...

30/10/2025

Give Me the Backstory: Get to Know Max Walker-Silverman, the Writer-Director of Rebuilding

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

30/10/2025

Excellent training at SGL Carbon's Bonn site

The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...

30/10/2025

SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist

SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist 29 October, 2025 Media releases SBS, NITV and Screen Australia are excited to unve...

30/10/2025

Remarks for the 2025 APEC CEO Roundtable

Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...

30/10/2025

L3Harris Technologies Reports Strong Third Quarter 2025 Results, Increases 2025 Guidance

MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...

30/10/2025

FCC's Brendan Carr Issues Draft Proposal for More C-Band Spectrum Sales

WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...

30/10/2025

Diversified Names Paul Lidsky as CEO

PLANO, Texas Technology solutions provider Diversified has named Paul Lidsky as CEO, tasked with guiding the company's next stage of growth, driving market ...

30/10/2025

Interra Adds Stream Recording, BATON Integration to ORION

CUPERTINO, Calif. Interra Systems today unveiled ORION stream recording support and seamless integration with BATON Media Player, a combination that lets broadc...

30/10/2025

InterDigital Buys AI-Driven Video Codec Startup Deep Render

WILMINGTON, Del. InterDigital today announced the acquisition of Deep Render, an artificial intelligence startup with a team of AI experts focused on video code...

30/10/2025

TAG Video Systems Earns Two ESG Recognitions

NEW YORK TAG Video Systems has earned a higher-rated Digital Product Passport (DPP) Committed to Sustainability badge and the Aclymate Climate Wise Silver Tier ...

30/10/2025

Nexstar Extends Employment Agreement with Perry Sook Through 2029

IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, the Nexstar Media Group, Inc. has announced that its...