
It's Officially a 64bit World Or Is It?Published: October 21st 2019
At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.
Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.
So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.
And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.
For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.
For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:
Vastly expanded audio channel remapping
Removal of the need to fully ingest assets before transcoding
Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets
Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD
Movement of many functions into the UI that were only XML-submission based
One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.
So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.
Ernie Sanchez, COO, Cinnafilm, Inc.
[email protected]
Categories: Features / Products / RadiantGrid
Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
08/01/2026
TSA awards Rohde & Schwarz contract for advanced airport screening ahead of Socc...
08/01/2026
Back to All News
New Korean Series Beauty in the Beast' (WT) in Production...
08/01/2026
The review looks back at DPA's miniature microphone development over the years. It compares the evolving technologies from the original mics through CORE an...
08/01/2026
Comscore Launches Audio Targeting and Measurement Capabilities with The Trade De...
08/01/2026
Tonight, on RT Prime Time at 9:35pm on RT One and RT Player
Tonight, Prime T...
08/01/2026
The Late Late Show celebrates the very best of traditional Irish music with its first-ever full special dedicated entirely to the tradition
Lisa Canny | Kevin...
08/01/2026
The next universal technology since the smartphone is on the horizon - and it ma...
08/01/2026
In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....
08/01/2026
It will be murder on the dancefloor when Dancing with the Stars returns this S...
08/01/2026
NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...
07/01/2026
SVG Summit 2025: All General Sessions Now Available To Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
07/01/2026
NASA's Space Launch System rocket carrying the Orion spacecraft launches on the Artemis I flight test, Wednesday, Nov. 16, 2022, from Launch Complex 39B at ...
07/01/2026
For the first time ever, new C' variants allow international users to interoperate with U.S. personnel via NSA-certified cryptography....
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...