Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It?

19/11/2019

It's Officially a 64bit World Or Is It?Published: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / Products / RadiantGrid

Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it/...
See more stories from cinnafilm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

17/03/2026

NASA+ Prepares To Live Stream Historic Artemis II Mission, Bringing Deep-Space Exploration to Global Audiences

NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...

17/03/2026

BBright's TTML & SMPTE ST 2110-43: One Single Stream For the Whole World

The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...

17/03/2026

Op-Ed: How Generative AI Is Transforming Live Sports Streaming Optimization

Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...

17/03/2026

Dell Case Study: Powering the Future of Sports Media One Experience at a Time at UT Austin

Texas Athletics sought to modernize its media production, enhance fan experience...

17/03/2026

NAB 2026: Ikegami to Showcase Latest Generation TV Production Cameras, Controllers and Monitors

Ikegami USA will demonstrate the latest additions to its wide range of broadcast...

17/03/2026

TNA Wrestling and iHeartMedia Announce Major Multi-Platform Collaboration

TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...

17/03/2026

The Miami Dolphins and Dell Boost Fan Experience, Safety, and Efficiency at Hard Rock Stadium

The goal was to transform Hard Rock Stadium into a global leader in sports and e...

17/03/2026

Spectrum Launches Multiview for NCAA Basketball Tournaments

Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...

17/03/2026

Pac-12 Inks Integrity/Data Deals With Genius Sports, IC360

Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....

17/03/2026

Rede Massa Chooses Net Insight to Enable State-Wide Centralized Operations

Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...

17/03/2026

F1 The Movie' Wins the Academy Award for Best Sound

Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions At Sunday night's Ac...

17/03/2026

SVG New Sponsor Spotlight: Oracle's Mark Ramberg on the Future of Live Broadcast in the Cloud with OCI

Live broadcast has always been one of the most demanding environments in media a...

17/03/2026

DIRECTV Adds Multiview and Sports Central Features Ahead of NCAA Tournament

DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...

17/03/2026

Deltatre and ATP Media Announce Multi-Year Broadcast Graphics/Data Partnership

Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...

17/03/2026

Detroit Pistons, Scripps Sports To Air Five Games Free Over the Air on TV-20 Detroit

The Detroit Pistons have announced a third consecutive season partnering with Sc...

17/03/2026

How Fresh Finds Africa Propelled Rapper Zaylevelten to a Breakout Year

Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...

17/03/2026

Spotify Sparked Viral Moments at G27: genie fest, Driving the Discovery of Thai Rock

Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...

17/03/2026

Black Rooster Audio release VWB-1X

Vintage-inspired channel strip joins line-up Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...

17/03/2026

Accentize unveil dxSplit

Level and EQ voice, reverb and noise independently The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...

17/03/2026

RF Spectrum Threat: OFCOM Survey

UHF radio mic & IEM bandwidth at risk Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...

17/03/2026

SGL Carbon hosts Bavaria's first pilot training course for prospective plant fire department squad leaders

Last Friday, the first Plant Fire Department Training Week in Bavaria successf...

17/03/2026

New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve to be understood'

New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...

17/03/2026

NAB Appoints Two New Members to Television Board of Directors

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

PMVG's TechConnect Goes Virtual for 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

Miris unlocks high-fidelity 3D asset streaming at scale

3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...

17/03/2026

Tedial Powers the Future of Media Operations at NAB Show...

As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...

17/03/2026

Brainstorm transforms productivity and sustainability wit...

Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...

17/03/2026

Limecraft Introduces New Platform Update Adding Greater C...

Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...

17/03/2026

Pioneering the Next Era of Sports Broadcasting - Broadcas...

Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...

17/03/2026

SES Launches Cash Tender Offer

THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...

17/03/2026

FCC Announces TV Translator Call Sign Changes

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

2026 NAB Show Offering Free Show Floor Passes to Creators

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202

QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202 Brie Clayton March 16, 2026 0 Comments The Multi-platform Remote Gues...

17/03/2026

Frankenstein Graded with DaVinci Resolve Studio

Frankenstein Graded with DaVinci Resolve Studio Brie Clayton March 16, 2026 0 Comments Sonnenfeld enhances the controlled interplay between warm and c...

17/03/2026

New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be Featured in NAB Booth #W2910

New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...

17/03/2026

Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educators

Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...

17/03/2026

VEON Strengthens Leadership Team to Accelerate Digital Ambition

17 Mar 2026 VEON Strengthens Leadership Team to Accelerate Digital Ambition Senior executive appointments are to enhance country operations and VEON Group'...

17/03/2026

Sam Tewungwa Appointed CEO of UKTV

UKTV today announces the appointment of Sam Tewungwa as Chief Executive Officer, who will lead the company's next phase of growth. Tewungwa, currently Mana...

17/03/2026

Disney+ included in the Sky TV subscription from today, bringing customers more of the best entertainment in one place

Tuesday 17 March 2026 Disney included in the Sky TV subscription from today, b...

17/03/2026

First look: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

The five-part thriller, formerly known as Inheritance, also stars Jonny Lee Mill...

17/03/2026

Sky Arts welcomes Fearne Cotton as co-host of Landscape Artist of the Year

Tuesday 17 March 2026 Sky Arts welcomes Fearne Cotton as co-host of Landscape Artist of the Year Sky Arts' much-loved Landscape Artist of the Year is set ...

17/03/2026

Ella Purnell returns as wallflower-turned-killer in Sky Original Sweetpea

Season 2 of the darkly comic thriller will launch on Sky in 2026Tuesday 17 March 2026 Ella Purnell returns as wallflower-turned-killer in Sky Original Sweetpea...

17/03/2026

Fantasy Action Series Agent from Above' Puts Contemporary Spin on Temple Culture and Traditional Folklore in New Trailer

Back to All News Fantasy Action Series Agent from Above' Puts Contemporary...

17/03/2026

Netflix Presents the Trailer for the Final Season of 'Turn of the Tide'

Back to All News Netflix Presents the Trailer for the Final Season of Turn of the Tide Entertainment 17 March 2026 GlobalSpainPortugal Link copied to clipb...

17/03/2026

Snap Decisions: How Open Libraries for Accelerated Data Processing Boost A/B Testing for Snapchat

The features on social media apps like Snapchat evolve nearly as fast as what...