
Virtual reality will give an up-close 360-degree viewing experience of the Olympic Games posted: 01/08/2016
by Jonathan Powell
Using a compatible headset and their mobile phones, viewers can experience the Olympic action as if they are
Key moments of sporting drama from the Rio 2016 Olympic Games will be shown in full and true 360-degree high-definition virtual reality (VR), offering an unprecedented and immersive view of the action. Using a compatible headset and their mobile phones, viewers will be transported right to the heart of the Olympic action , with coverage slated to include the opening and closing ceremonies, and one event per day. The live broadcasts will be offered via video-on-demand services provided by the various international rights holders, including NBC in the US. So far, 12 rights holders have taken up the VR offerings, with others still to confirm.
Karen Mullins, Production Manager for the host operator OBS (Olympic Broadcasting Services), says that after successfully testing 180-degree cameras at the Lillehammer 2016 Winter Youth Olympic Games, true 360-degree VR tech will be deployed for the first time at Rio 2016. VR is not about viewing in a traditional sense, says Mullins. Its about an experience and we always tend to describe it as that, rather than as coverage. In each venue, each sport, we try to take the viewer to a place that they couldnt buy a ticket for.
Fans enjoy some virtual reality action
Inside the action.
The OBS is planning 85 hours of VR programming, including the opening and closing ceremonies, men's basketball - including the semi-finals and final - gymnastics, track and field, beach volleyball, diving, boxing and fencing. Short highlights of all these sports will be available the next day. These VR offerings will complement more than 7,000 hours of content scheduled, with many events broadcast in 4K High Definition Resolution, and some in the latest 8K Ultra High Definition/Super High Vision.
Blending in
The cameras used for VR production have been developed especially for Rio 2016. They are unusual looking, about the size of a bowling ball, with many lenses, and sit on top of a stand-pole. Some have been customised, depending on the sport environment, to make sure they dont interfere with the events.
New cameras used to capture virtual reality will be operating at many Olympic venues
The development of viewing devices like Samsung Gear VR, Google Cardboard and Oculus Rift, means it's possible to experience VR at home and at an affordable price. These immersive experiences will only improve, says Mullins. VR mimics the in-venue experience of being in the stadium without the broadcast commentary or editorial cuts: the things we take for granted. We do have the ability to offer replays with VR, which is a first, and unsual, but the tech is still developing, so its a learning curve, seeing what kind of content viewers enjoy, and want more of.
The future is now
Nobody doubts that VR will grow and become key. Its virtually being there, rather than being a passive viewer. Its going to be big.
In addition, OBS will provide broadcasters with live coverage of select Olympic events using cutting-edge 8K UHD Super High Vision. OBS Chief Executive Yiannis Exarchos says the operator will use the Rio Games as an accelerated laboratory for exploring some of these new technologies that will shape the future of sports broadcasting.
How athletes have been using the latest VR tech to gain an advantage with their training, ahead of the Games
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
04/08/2026
Amp-modelling rigs get major upgrade
HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...
04/08/2026
Generate a choir from a single voice track
Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...
04/08/2026
Official EMT-endorsed reverbs now available to all
Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...
04/08/2026
SBS helps Australians understand why every Census counts
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...
04/08/2026
Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Tuesday 4 August 2026
Sky Sports agrees deal with SANZAAR for international rugby rights 2026 - 2030
The deal means Sky will have exclusive rights to the inau...
04/08/2026
Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...