Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is ushering in a new era of immersive storytelling at NAB 2024. As viewers continue to demand more experiential content, broadcasters can leverage Pixotope virtual production solutions to expand audience market share and introduce new creative, lucrative advertising that significantly grows their revenue stream. NAB Show attendees are invited to see how Pixotope provides turnkey virtual production solutions that enable broadcasters to create these immersive experiences in their Tech Den in North Hall meeting room N201LMR on level two (book an appointment here).
High-quality, immersive content isn t just a nice-to-have; it s a must-have for attracting and retaining viewers in a crowded media landscape, says Pixotope Chief Revenue Officer David Dowling. Viewers today are not satisfied with being mere spectators; they want to be engaged by content that seamlessly blends cinematic-quality graphics and the physical world. For broadcasters, this presents a unique chance to deploy new revenue opportunities by turning traditional viewing experiences, like advertising, into unforgettable journeys that leave audiences craving more.
WATCH: POWERED BY PIXOTOPE
A 5 Billion Dollar Business: Immersive Audience Experiences
Propelled by the demand for immersive storytelling, virtual production is projected to become a 5 billion dollar industry by 2027.
Pixotope enables broadcasters to meet these demands with their thought leadership and technical innovations that prioritize ease of use and straightforward integration with existing workflows. With these turnkey virtual production solutions, broadcasters can easily create cinematic experiences that transform the future of storytelling. The result is better visual effects, more compelling advertising, and live broadcasts that become immersive narratives for viewers while creating limitless potential for new advertising revenue opportunities for broadcasters.
Immersive Advertising is Lucrative Advertising
Pixotope solutions enable broadcasters to grow revenue streams through clever advertising that seamlessly flows through programming, keeping audiences dialed in without jarring commercial breaks. Creative agency, The Famous Group, is known for creating high-octane mixed reality (MR) advertising content for broadcasters using Pixotope.
Traditional advertising spots during a live broadcast are finite. There s only so much attention span available, and audiences aren't engaged during conventional ads that interrupt the event, says Erik Beaumont, Head of Mixed Reality at The Famous Group. With virtual, augmented and mixed reality, we can counter some of these limitations. Broadcasters can now offer unique advertising opportunities that allow brands to create immersive narrative experiences that become one with the viewing experience and even enhance programming. Whether watching from the venue or at home, or via social media following a broadcast, passive viewers become active participants.
WATCH: TFG BRINGS A TROPICAL ESCAPE TO THE SAN FRANCISCO 49ERS VS. DETROIT LIONS NFL GAME (2024)
The Power of Pixotope: Turnkey Virtual Production Tools
Pixotope solutions cover the entire virtual production ecosystem from camera and talent tracking to augmented reality (AR) and virtual studio graphics and extended reality (XR) workflows. Pixotope seamlessly integrates with existing workflows and technology, uncomplicating implementation and adoption; it is specifically designed to combine with partner technologies and external data sources.
Our solutions are designed to meet the exacting demands of live production workflows; they've been rigorously battle-tested to mitigate risk and ensure uncompromising reliability, says David. Our holistic approach means that our solutions not only offer extreme stability, they also reduce complexity and prioritize ease of use for fast adoption. The result is a turnkey suite of tools that make it simple and seamless for broadcasters to deploy virtual production and generate immediate impact.
Groundbreaking tech that can be seen in the Pixotope Tech Den (appt required) at NAB 2024 includes:
NEW - MOS-based Newsroom System Integration: Pixotope now offers a journalist-driven, automated broadcast pipeline for all NRCS users. The solution comprises a fully featured MOS gateway, an HTML 5 journalist plugin, and full control over the show s playlist. Show attendees can see a demonstration of an end-to-end workflow with the OpenMedia newsroom system.
3D Living Photo: No more old, static 2D visuals of talents or over-complicated and expensive 3D scan rigs - transform 360 camera recordings of talent into photo-realistic 3D tracked AR assets that can be leveraged within any AR, XR, and virtual studio workflow.
Live AR Graphics: See the award-winning Pixotope Graphics - VS/AR Edition in action. Create spontaneous real-time virtual sets and live AR broadcasts to bring the high-end visual impact of feature films to broadcast operations of all sizes.
Markerless, Through-the-Lens (TTL) Camera Tracking: Pixotope Fly is a unique first-of-its-kind tracking solution that dramatically simplifies creating and tracking augmented reality elements with drones and cable cameras. The markerless technology eliminates the complex set up and creative constraints imposed by tracking markers, enabling productions and live events to engage audiences with dynamic real-time aerial graphics.
To book a demonstration at NAB 2024, please visit https://info.pixotope.com/nab-show-2024.
Experience Pixotope Graphics - XR Edition on the Unilumin Booth (C2316)
Pixotope partner, Unilumin, the de facto LED volume technology experts, will host a live end to end Pixotope XR workflow demonstration on booth C2316.
Pixotope XR Edition includes
North America Stories
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Melanie Ciotti April 25, 2024
0 Comments
NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is ushering in a new era of immersive storytelling at NAB 2024. As viewers continue to demand more experiential content, broadcasters can leverage Pixotope virtual production solutions to expand audience market share and introduce new creative, lucrative advertising that significantly grows their revenue stream. NAB Show attendees are invited to see how Pixotope provides turnkey virtual production solutions that enable broadcasters to create these immersive experiences in their Tech Den in North Hall meeting room N201LMR on level two (book an appointment here). 
