
Bowling, Boxing Deploy Enhanced Crowd Audio Crowd-sound provider SonoFans adds PBA and PBC to its client list By Dan Daley, Audio Editor
Thursday, October 8, 2020 - 11:35 am
Print This Story | Subscribe
Story Highlights
Bowling and boxing are the latest sports to embrace enhanced crowd audio, and, with the addition of Professional Bowling Association (PBA) and Premier Boxing Champions (PBC), recently launched crowd-sound provider SonoFans is extending its rapidly expanding portfolio beyond on the MLB Postseason and the NFL on Fox Sports.
The PBA restarted its pandemic-interrupted regular season on Sept. 26, at Bowlero, in Centreville, VA, with pro bowlers quarantining at a nearby hotel for several weeks and competing in an altered version of team bowling. The lanes are restricted to the team participants, but the bowlers are aurally enveloped in an enthusiastic environment, cheered on by crowd sounds provided by SonoFans through six L-Acoustics X-12 speakers placed on stands in the venue.
The content was sourced from previous broadcasts, provided by the PBA. Subtractive EQ techniques are used to edit and clean the audio to remove sounds that are too specific. The workflow uses the same components that SonoFans has been deploying for MLB and NFL games: Ableton Live is the software engine, and Akai triggering pads let two-person audio teams access the content from the Apple Mac Mini computers and an array of hard drives.
The audio is sent as a separate feed to broadcast. League broadcast partner FS1 can also pick up the sound through open microphones placed in the venue, re-creating the noise of the typical audience of 150-200 people. This year's league has 12 teams competing over a two-week period.
SonoFans owner Fred Vogler says the audio structure also is similar to that for MLB and NFL games: an operator chooses the reaction sounds that are laid atop crowd-sound beds and blended by a mixer. In addition to the sounds derived from previous bowling matches provided by the PBA, Vogler sources original sound, often by donning a binaural DPA microphone connected to his smartphone and walking through some of the few areas of congregation still available during the pandemic, such as markets, and collecting those sounds.
One of the things about bowling is that you'll hear individual voices stick out from the crowd here and there, cheering a bowler on, he says. I'll use some of what I collect through the headset mic to get those kinds of elements.
The system has worked well where it has been deployed. However, Vogler acknowledges one hiccup that took time to figure out: each installation has to use different models of the triggering pads; otherwise, the software can't differentiate between input devices.
That was easily enough resolved, he reports. We can use Akai devices, as long as they're different models going into the same computer.
The Sound of a Punch Vogler is doing the same for PBC matches, for which SonoFans is providing crowd sounds, also on FS1. (He notes that he has to look specifically for female voices to record for those events. A lot of women go to boxing matches and can get pretty vocally aggressive. I wasn't anticipating that. )
Unlike with the PBA, where the SonoFans operator and mixer are onsite, the company works from Fox studios in Los Angeles for boxing matches at the Microsoft Theater on the LA Live campus. The crowd sounds used are derived from previously recorded eight- and 12-round matches, provided by PBC. As with other spots using enhanced crowd audio, these highly controllable audio tracks are mixed with what are often extremely clear and in-depth actual-sound effects - punches landing solidly, boxers grunting, cornermen shouting instructions - adding up to a kind of hyper-reality.
The reason these additional sports have come to us, and why we're having success with the NFL and baseball, is that our operators and mixers both love the sports and are experienced when it comes to mixing live sound, says Vogler, adding that MSL and college basketball are likely the next sports the technology will be applied to.
The team includes Jim Ebdon, who mixes live sound for Maroon 5 and Sam Smith; Kevin Madigan, tour-sound mixer for Santana and CSN&Y; and Anthony King, who has mixed Depeche Mode on tour.
I try to mix and match [team members] to the sports they like the most, says Vogler. But all of them are at the top of the industry when it comes to mixing live sound. They understand how to read an audience in real time. They've mixed thousands of concerts with tens of thousands of people responding to the music. That gives them an edge when it comes to anticipating how a crowd will react.
Ebdon, at Dodger Stadium preparing to mix crowd sound for Game 1 of the NLDS on Turner Sports, said this was his first time mixing at a venue, instead of mixing remotely from the network's studios. Being able to see the game, the entire field from up here - in the stadium's fifth-level press box - will make it even easier to anticipate crowd reactions.
Ebdon, a London native and EPL Chelsea FC fan ( through and through ) would have been on tour in Europe with crooner Sam Smith right now but for COVID. Fortunately, he has also been a baseball fan since his son started playing the game a dozen years ago, and he has mixed some crowd sound for MLS this year.
I'm looking forward to this, he said. Dodger Stadium has a brand-new L-Acoustics K2 PA system, and we'll be putting our crowd sound through that. But we've also brought in five stacks of Clair Brothers C012 speakers and double-18 subs, which will be facing the field and used to amp up the athletes. It's how we envisioned this system's being used originally.
Vogler notes that SonoFans is working the MLB Postseason: at Petco Park and Dodger
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
23/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
23/05/2026
Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...
23/05/2026
AI-powered vocal tool gains first new language expansion
IK Multimedia's AI-powered voice-creation software has seen a number of updates since it launch...
23/05/2026
Nielsen Global Leadership Network graduates celebrate Earth Day 2026
Nielsen vo...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...
22/05/2026
DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...
22/05/2026
ATHLOS, the all-women's professional track and field league, has announced i...
22/05/2026
The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...
22/05/2026
Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...
22/05/2026
YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...
22/05/2026
NESN, New England's premier sports network, will again turn its camera to Fe...
22/05/2026
Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...
22/05/2026
Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...
22/05/2026
After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...
22/05/2026
Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...
22/05/2026
For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas
One of the world's biggest rodeo producti...
22/05/2026
Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...
22/05/2026
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...
22/05/2026
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...
22/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
22/05/2026
The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...
22/05/2026
David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...
22/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
22/05/2026
The broadcaster is drawing on lessons learned in its first year of covering the ...
22/05/2026
At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...
22/05/2026
Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...
22/05/2026
Limited-time collections now available
Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...
22/05/2026
Three new classics join Model Pass line-up
Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...
22/05/2026
At its Meitingen site, SGL Carbon has implemented two key projects to further de...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
22/05/2026
Latest data reveals steady distributor rankings, a seasonal shift toward digital...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...
22/05/2026
An nima Post Relies on Cintel to Revive Classic Mexican Films
Brie Clayton May 22, 2026
0 Comments
Film scanner and DaVinci Resolve Studio help manage...
22/05/2026
Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures
Jessie Electa Petrov May 22, 2026
0 Comments
The 2026.5 release introduces advanced defocu...
22/05/2026
Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110
Leading Argentina-based sports media company Torneos y Competencias S.A....
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/05/2026
Back to All News
Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...
22/05/2026
Catch the latest in Irish music live from venues such as Whelan's, R is n Du...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...