Sony Pixel Power calrec Sony

As Regional-Sports Market Transforms, Mobile TV Group Expands With Seven New Deals for 12 Pro Teams

05/02/2025

As Regional-Sports Market Transforms, Mobile TV Group Expands With Seven New Deals for 12 Pro Teams The pacts cover new RSNs, live streaming and OTA, remote and onsite production By Jason Dachman, Editorial Director, U.S.

Wednesday, February 5, 2025 - 3:16 pm

Print This Story | Subscribe

Story Highlights

The regional-sports media market is in the midst of a seismic shift, with RSNs forced to rethink their business models and pro teams increasingly embracing DTC streaming and over-the-air broadcast channels. While the market undergoes the transformation, its primary live-broadcast-technology-services provider - Mobile TV Group - is evolving and expanding its client base.

Scripps Sports is using MTVG's 49FLEX for Florida Panthers productions this season.

Over the past several months, MTVG has inked seven new deals to assist in live production by more than a dozen additional NBA, NHL, and MLB teams. The deals cover a mix of newly launched RSNs and DTC streaming platforms, teams bringing their broadcasts in-house for the first time, and OTA broadcasters new to the regional-sports business.

These new deals demonstrate MTVG's commitment to serve markets across the U.S. and to continue providing audiences with the highest-quality live-viewing experience, says MTVG CEO Nick Garvin. Our priority is to provide our clients with the technology, service, and expertise they need to create their award-winning live productions. As we grow, we will continue to innovate to provide the technology infrastructure that live broadcasts require today and in the future.

MTVG's new partners (and their respective teams and mobile units) are with:

Smith Entertainment Group (36HDX for Utah Hockey Club and Utah Jazz)

Scripps Sports (49FLEX for Florida Panthers, 28HDX for Vegas Golden Knights)

Chicago Sports Network (47FLEX for Chicago Blackhawks, Chicago Bulls, and Chicago White Sox)

Victory Plus (44FLEX for Anaheim Ducks, 38FLEX for Dallas Stars)

MLB Local Media (all teams)

NBA (38FLEX for Dallas Mavericks)

Raycom Sports (32HDX for New Orleans Pelicans)

Under each deal, MTVG will provide technology for onsite and remote production, deploying its fleet of Flex Series mobile units and Cloud Control rooms.

We value the opportunity to work with these new partners, says Garvin. Exciting things are happening at MTVG for new and current clients, who help us drive innovation and push the industry forward. As we grow, we continue to explore, research, and develop innovations that consistently keep our clients at the top of their game, putting evolving viewer needs in the forefront.

These new deals signify continued growth for MTVG, which is responsible for more than 4,000 live events annually and the live production of more than half of all MLB, NHL, and NBA regular-season games.

The newly launched Chicago Sports Network is using 47FLEX for Blackhawks, Bulls, and White Sox game productions.

MTVG works closely with all its clients to meet their unique requirements, priorities, and needs, Garvin says. This includes upgrading installed hardware, like cameras and replay and audio systems, to provide the infrastructure that best fits each network.

He adds that, over the past year, MTVG has seen an increase in demand for purpose-built remote-production units giving productions a leaner mobile unit and a minimized onsite footprint. At the same time, he has also seen extremely high demand for the company's high-end Flex Series mobile units.

Both of these solutions can leverage Cloud Control, which enhances the flexibility of the production team, he explains. [With MTVG] managing construction of each mobile unit, from the technology to the installation of every single wire, customers receive the best the industry has to offer, which we pride ourselves on.

As cord-cutting has increased over the past decade, the once-thriving RSN model has begun to break down. As a result, dozens of pro sports teams are rethinking their media-rights strategy, and many have looked to MTVG for technological solutions as they navigate these uncharted waters.

MTVG can serve every RSN with uniquely dedicated infrastructure and support, thanks to our gifted team of engineers, says Garvin. Historically, the launch and successes of larger solutions like dual-feed units and Cloud Control have proved MTVG's ability to revolutionize and disrupt the live-production-technology landscape, and this has paved the way for conversations around how MTVG can create a solution that fits our clients' needs.

Combining the latest technology, researched and tested in-house at MTVG, with world-class engineers with decades of experience, he continues, MTVG helps clients reimagine what's possible during their broadcasts and navigate challenging but solvable problems.

The new MTVG private cloud, Garvin adds, is a prime example of how the company is helping reduce costs while retaining - or enhancing - production quality. Centralizing equipment, including graphics servers, allows customers 24/7 access to their graphics package and reduces shipping costs. All centralized systems are backed by redundant power, battery backup, and generators.

The live-production industry has experienced significant change and turmoil over the past 24 months, he says, and it has required innovative and resourceful thinking by all parties involved to put the viewers first and reward their trust in those who bring them their favorite teams on a nightly basis. Change is inevitable and, often, a driver of innovation, but that does not discount the struggles and sacrifices that have been made.

At MTVG, he continues, we are extremely appreciative of the trust placed in us during these times, and it has motivated us to push the boundaries of what we're capable of providing to our clients. 2025 will be an extremely pivotal
LINK: https://www.sportsvideo.org/2025/02/05/as-regional-sports-market-trans...
See more stories from svg

North America Stories

09/05/2025

Harvard Taps Studio Technologies for Sports Telecasts

CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...

09/05/2025

ITN, Magnite Launch Programmatic Solution for Local Linear TV

NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...

09/05/2025

Nugen Audio Unveils DialogCheck Speech Intelligibility Software

LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...

09/05/2025

AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution

AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution Brie Clayton May 8, 2025 0 Comments When working remotely on broadcas...

09/05/2025

What do they teach in an Advanced Adobe After Effects Course?

What do they teach in an Advanced Adobe After Effects Course? Roland Kahlenberg May 8, 2025 0 Comments There aren't many advanced After Effects co...

09/05/2025

Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025

Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025 Brie Clayton May 8, 2025 0 Comments Trevor Morgan, COO of OpenDrives, shares how the co...

09/05/2025

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...

08/05/2025

What to Watch: 6 Sundance Institute-Supported Films by Filipino Directors

A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...

08/05/2025

Managing the Mission: Teaching Technique to C3ISR Operators

For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...

08/05/2025

Cable Industry Backs Broadcasters' Move to Software-Based EAS

The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...

08/05/2025

CTA Tells FCC: Dont Mandate ATSC 3.0 Tuners

WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...

08/05/2025

TAG Video Systems Appoints Paul Maroni as Vice President...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...

08/05/2025

BroadcastAsia 2025 Showcases Best of British Innovation

This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...

08/05/2025

Rohde & Schwarz to highlight innovative broadcast technol...

Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...

08/05/2025

Nexstar Appoints Bill Nardi VP of Station Operations

IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...

08/05/2025

LumaTouch Partners With CNN Academy on Training

SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...

08/05/2025

SBE Backs NAB Proposals to Change EAS Rules

WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...

08/05/2025

OAN to Provide News to VOA, USAGM Networks

Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...

08/05/2025

EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden and Beyond

EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...

08/05/2025

Using Luma Mattes in Adobe Premiere Pro

Using Luma Mattes in Adobe Premiere Pro Graham Quince May 7, 2025 0 Comments This very quick tutorial shows you how to take an RGB clip and apply its ...

08/05/2025

OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Native Data Services Platform

OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...

08/05/2025

Student Spotlight: Grigori Balasanyan

Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...

08/05/2025

Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music

May 8th, 2025 Press Materials Available Here Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music Slick Rick's Victory with Idris Elba a...

08/05/2025

Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit

May 8th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit 11-Day Industry Event Launches with Tal...

08/05/2025

SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundaries With XR/AR

SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...

08/05/2025

Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta Horizon, and Beyond

Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...

08/05/2025

PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are Elevating Live Golf Coverage

PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...

08/05/2025

Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Production

Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...

08/05/2025

Now in Production: Comedy Action Film Husbands in Action' Puts Unlikely Allies on a Rescue Mission

Back to All News Now in Production: Comedy Action Film Husbands in Action'...

08/05/2025

Wildfire Prevention: AI Startups Support Prescribed Burns, Early Alerts

Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next. Fires in th...

08/05/2025

Join the Family: GeForce NOW Welcomes 2K's Acclaimed Mafia' Franchise to the Cloud

Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...

08/05/2025

LM Studio Accelerates LLM Performance With NVIDIA GeForce RTX GPUs and CUDA 12.8

As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...

07/05/2025

March 2025 Less Time Spent Watching Video

Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...

07/05/2025

Studios Delay Moving Films to Streaming to Protect Box Office

LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...

07/05/2025

Saudi Broadcasting Authority Turns to Grass Valley for Major Tech Upgrade

MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....

07/05/2025

Sony and Nevion provide guidance on IP network architecture options for live production in new whitepaper

Sony and Nevion provide guidance on IP network architecture options for live pro...

07/05/2025

Media Pioneer Publishing AG Expands Editorial Capacity

Media Pioneer Publishing AG Expands Editorial Capacity Brie Clayton May 7, 2025 0 Comments Pioneer 2 boat production environment powered by Blackmagic...

07/05/2025

Studios Delaying Moving Films to Streaming to Protect Box Office

LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...

07/05/2025

FCC Seeks Comments on LPTV Adoption of 5G Broadcasting

WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...

07/05/2025

U.S. Department of Education Terminates CPB's Ready to Learn Grant

WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...

07/05/2025

Tubi Announces New Interactive Ad Formats

NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...

07/05/2025

The GFiber App Gets an Upgrade

MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...

07/05/2025

NASA+ Launches FAST Channel on Prime Video

WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....

07/05/2025

The WNET Group Names Randall T. Decker Senior Director, Technology

NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...

07/05/2025

Peter Barber appointed new Chief Executive Officer at Ato...

Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus. Peter Barber, currently serving as Chie...

07/05/2025

Steadicam Vol Honored with AMPAS 2025 Scientific and Tech...

Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025. The ...

07/05/2025

nxtedition and TASCAM bring precision audio control to TV...

nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...

07/05/2025

Signiant Brings Real-Time Camera Raw-to-Cloud Innovation...

Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...

07/05/2025

MNC Software extends its global reach with Gencom Technol...

MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...