FIFTEENTH ANNUAL TRIBECA FILM FESTIVAL, PRESENTED BY AT&T, ANNOUNCES NEW BRANDED STORYTELLING AWARD February 2nd, 2016
FOR IMMEDIATE RELEASE FIFTEENTH ANNUAL TRIBECA FILM FESTIVAL, PRESENTED BY AT&T, ANNOUNCES NEW BRANDED STORYTELLING AWARD
Inaugural Tribeca X Award to honor the best artist-brand collaboration of the past year and celebrate new paradigm for creative storytelling
***
Submissions open February 8- March 4
NEW YORK, NY- February 6, 2015 -The Tribeca Film Festival (TFF), presented by AT&T, today announced the Tribeca X Award, sponsored by GE, a new juried award for branded storytelling recognizing the intersection of advertising and entertainment, will launch at the festival's 15th edition in April. Submissions will be open February 8 through March 4 for the competition, which will highlight the excellence, authenticity, originality and creativity in storytelling that is sponsored or underwritten by a brand and recognize the best artist-brand collaboration of the past year. The 15th annual TFF will take place April 13-24, 2016.
The Tribeca X is open to all work produced between January 2015 and March 2016 funded with support of a brand in collaboration with artists or filmmakers. Eligible projects include scripted and documentary work for film, tv, digital, social, and VR/AR, in both feature or short length. The top projects will be highlighted by the Tribeca Film Festival, and a jury will award the winning selection at the Festival.
For the past decade, a shift has taken place across traditional models of entertainment, art, and advertising, as brands step in to serve as financiers and studios, and become catalysts for high quality, provocative storytelling, said Jane Rosenthal, founder and executive chair, Tribeca Film Festival. We hope that this award inspires brands to push the boundaries and create authentic and compelling stories with artists.
The best stories compel, engage and delight their audiences. And for brands to really break through, these stories need to be just as engaging as the best entertainment, films and documentaries. We're incredibly proud that TFF has recognized this and GE is proud to celebrate the best work conceived by/for a brand with the new 2016 Tribeca X Award, said Linda Boff, CMO of GE.
The Tribeca X joins a robust slate of programs at TFF that celebrate storytelling across genres and mediums, including the fourth annual Storyscapes, a juried section showcasing groundbreaking exhibits in technology and interactive storytelling, as well as virtual reality, video games, and online works.
About the Tribeca Film Festival
The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema. It is well known for being a diverse international film festival that supports emerging and established directors.
Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001 following the attacks on the World Trade Center, Tribeca has evolved from an annual event to spur the economic and cultural revitalization of lower Manhattan to a gathering place for filmmakers, artists, innovators, and the global creative community. Through programs that embrace storytelling in all of its expansive forms - from film and music, to video games and online work, TFF reimagines the cinematic experience and explores how art can unite communities.
About the Tribeca Festival Hub
The Tribeca Festival Hub, located at 50 Varick Street, is Tribeca's creative center and a gathering place for artists, thinkers, and storytellers, featuring ten days of immersive storytelling experiences, musical performances, and high profile talks. Programs, including virtual reality and interactive installations, can be accessed with a Festival Hub Pass, available at tribecafilm.com.
About the 2016 Sponsors
As Presenting Sponsor of the Tribeca Film Festival, AT&T is committed to supporting the Festival and the art of filmmaking through access and innovation - aiming to make this the most interactive film and storytelling festival in the country, where visitors experience the Festival in ways they never imagined. As one of the largest communications and entertainment companies, AT&T helps millions connect with entertainment, mobile, high speed Internet and voice services - virtually everywhere.
The Tribeca Film Festival is pleased to announce its Signature Sponsors: Accenture, Alfred P. Sloan Foundation, Bloomberg, Borough of Manhattan Community College (BMCC), ESPN, IWC Schaffhausen, The Lincoln Motor Company, NBC 4 New York, NCM Media Networks, Spring Studios, Thompson Hotels, and United Airlines.
TFF Press credentials:
Credentialing for the 15th Festival is now open through March 3rd, 2016:
https://secure.sportssystems.com/events2/?eventKey=2d9e547a-f005-4ad4-bf9a-91f190842566
Contact:
Tammie Rosen - Tribeca Enterprises 212 941 2003, trosen@tribecaenterprises.com
Press Site for Images: https://tribecafilm.com/press-center/festival/2016-tribeca-film-festival-imagery
Twitter: @Tribeca
Instagram: @tribeca
Facebook: Like facebook.com/Tribeca
Snapchat: TribecaFilmFest
Hashtag: #Tribeca2016
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
FIFTEENTH ANNUAL TRIBECA FILM FESTIVAL, PRESENTED BY AT&T, ANNOUNCES NEW BRANDED STORYTELLING AWARD February 2nd, 2016 
