Sony Pixel Power calrec Sony

Adult Swim Achieves Most-Watched Year in its -Year History

11/12/2013

Adult Swim Achieves Most-Watched Year in its 12-Year History Total Day Performance Ranks #1 on Basic Cable for Adults 18-34, 18-49 and Men 18-34, 18-49

Double-Digit Annual Growth-Between 10%-13%-Scored Across All Target Demos

Network Also Ranks #2 in Primetime Among Adults & Men 18-34, Earning 17%-22% Growth

Digital Gains Also Include #1 Ranking in the Comscore Humor Category

As 2013 draws to a close, Adult Swim, Turner Broadcasting's signature network for young adults, is on track to set new records with its most-watched year in its history among targeted adults 18-34, 18-49 and men 18-34, according to preliminary data from Nielsen Media Research. For the 9th year in a row, Adult Swim also will rank #1 on basic cable in Total Day among adults 18-34 and men 18-34, as well as rank #1 among adults 18-49 and men 18-49, earning double-digit delivery growth across these targeted demos in 2013, ranging between 10% and 13%. In Primetime, Adult Swim will rank #2 on basic cable (behind sister network TBS) among adults 18-34 and men 18-34, capping off a stellar year that charted impressive delivery gains across adults 18-34 (20%), adults 18-49 (17%), men 18-34 (22%) and men 18-49 (17%) vs. 2012.

Among Adult Swim's programming highlights, the Emmy Award-winning original animated series Robot Chicken (Sundays, 12 a.m.) ranked #1 on basic cable across 2013 in its time period among adults 18-34 & 18-49 and men 18-34 & 18-49. New episodes of the Seth Green and Matt Senreich-created stop-motion comedy series increased targeted audience delivery by double and triple digits vs. the same time period in 2012. Similarly, original series The Eric Andre Show, recently renewed for its 3rd season, ranked #1 in its timeslot among adults 18-34, also growing by double digits vs. the time period last year. New episode premieres of Adult Swim originals Aqua TV Show Show (Sunday, 12 a.m.), the 2012 Emmy -winning Childrens Hospital (Thursday, 12 a.m.), China, IL (Sunday, 11:30 p.m.), The Heart, She Holler (September weeknights, 12:30 a.m.), Loiter Squad (Sunday, 12 a.m.), Newsreaders (Thursday, 12 a.m.), NTSD:SD:SUV:: (Thursday, 12:15 a.m.), Squidbillies (Sunday, 12:15 a.m.) and The Venture Bros. (Sunday, 12 a.m.) all grew targeted audience delivery by mostly double digits over their respective time periods in 2012. Finally, Adult Swim's Saturday night TOONAMI block of exclusive Anim programming grew average delivery of all targeted demos by remarkable double digits, ranging between 39% and 44%.

Highlights of Adult Swim's overall 2013 performance, compared to the same 2012 time period, include the following:

PRIMETIME

Adults 18-34 average delivery (558,000) increased by 20%, and ratings (0.8) by 14%

Adults 18-49 average delivery (785,000) increased by 17%, and ratings (0.6) by 20%

Adults 18-24 average delivery (294,000) increased by 21%, and ratings (1.0) by 25%

Men 18-34 average delivery (310,000) increased by 22%, and ratings (0.9) by 29%

Men 18-49 average delivery (416,000) increased by 17%, and ratings (0.7) by 17%

Men 18-24 average delivery (166,000) increased by 27%, and ratings (1.1) by 22%

Total Viewers 2 average delivery (1,514,000) increased by 2%, and ratings (0.5) were unchanged

TOTAL DAY

Adults 18-34 average delivery (580,000) increased by 12%, and ratings (0.9) by 13%

Adults 18-49 average delivery (783,000) increased by 11%, and ratings (0.6) were unchanged

Adults 18-24 average delivery (332,000) increased by 15%, and ratings (1.1) by 10%

Men 18-34 average delivery (342,000) increased by 13%, and ratings (1.0) by 11%

Men 18-49 average delivery (448,000) increased by 10%, and ratings (0.7) by 17%

Men 18-24 average delivery (197,000) increased by 15%, and ratings (1.3) by 8%

Total Viewers 2 average delivery (1,352,000) increased by 4%, and ratings (0.5) were unchanged

Adult Swim's ascendance in the digital arena also continues to climb as the Adult Swim/Funny or Die Network ranked #1 this year in the Comscore Humor category among average monthly Unique Visitors: persons 2 (8.6 million) and men 2 (5.3 million). Across Adult Swim's digital platforms, game plays overall grew by 124% vs. 2012 (Omniture, Bango, Facebook, Steam). Adult Swim mobile games reached 55 million app downloads in 2013 to date, boosted by three consecutive #1 apps in the iTunes store-Robot Unicorn Attack 2, Amateur Surgeon 3 and Giant Boulder of Death (iTunes, Google Play). Adult Swim VOD in 2013 grew 8% over 2012, racking up 64.5 million orders (Rentrak). And the Adult Swim Facebook fan page grew to 4.2 million Likes, attracting more than 700,000 new fans since 2012.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 99 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

RATING PERIOD: 12/31/12 - 12/8/13 vs. 12/26/11 - 12/9/12

SOURCE: Nielsen Media Research based on Live 7 blended with Live SD most current data. Rankers based on 3 telecasts minimum.

NOTES: All ratings based on Total U.S. Television Universe of 115,000,000 homes.

ADULT SWIM PR - follow us on Twitter @AdultSwimPR

Contact Info:

Atlanta

James Anderson

(404) 885-4205

james.anderson@turner.com

Wendy Rutherford

(404) 827-5097

wendy.rutherford@turner.com

Joe Swaney

(404) 885-0657

joe.swaney@turner.com

Los Angeles

Courtenay Palaski

(310) 788-6903

courtenay.palaski@turner.com
LINK: http://www.timewarner.com/newsroom/press-releases/2013/12/11/adult-swi...
See more stories from timewarner

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

17/04/2026

IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PSSI Global Acquires Beagle Networks

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

FCC Commissioner Gomez to Speak at LPTV Day at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

swXtch.io Introduces the swXtch AI Router for Live Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Bittree Returns to NAB Show with Diverse Patching Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Dubformer and Adapt Power Goalcast Expansion into Global...

Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...

17/04/2026

New Mavis Studio App for iPad Redefines Mobile Live Produ...

At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...

17/04/2026

Avid and Google Cloud Announce Partnership to Bring Agent...

Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...

17/04/2026

LucidLink brings the most complete file streaming platfor...

At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...

17/04/2026

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...

17/04/2026

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at Berklee College of Music's 2026 Commencement

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...

16/04/2026

NAB 2026: Appear Announces X5 General Availability, XM Management Tool, and SIx300 Module

Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...

16/04/2026

CentralCast Deploys Harmonic XOS Media Processor for Public Broadcasting

Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...

16/04/2026

NAB 2026: Encompass Digital Media Integrates Interra Systems BATON into Cloud-Based Altitude Flow Platform

Interra Systems has announced that Encompass Digital Media has integrated its BA...

16/04/2026

NAB 2026: Grass Valley to Showcase Expanded Media Infrastructure Capabilities

Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...

16/04/2026

Verizon Readies Robust Network Infrastructure Plans for FIFA World Cup 2026

As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...

16/04/2026

Advanced Image Robotics Joins 2026 MLS Innovation Lab

Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...

16/04/2026

NAB 2026: JWX Acquires True Anthem, Adding AI-Powered Social Publishing to Publisher Platform

JWX has announced the acquisition of True Anthem, an AI-powered social publishin...

16/04/2026

Jomboy Media and Fubo Launch 24/7 Creator-Led Channel

Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...

16/04/2026

NAB 2026: Wave Central and EVS Announce SMPTE ST 2110 Interoperability Validation

Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...

16/04/2026

Tata Communications and Formula 1 Release Race Before the Race, First Film in New Content Series

Tata Communications and Formula 1 have released Race Before the Race, the firs...

16/04/2026

NAB 2026: DPA Microphones N-Series Firmware Update Adds Duplex Gap and Guard Band Access for North American Users

DPA Microphones has released a firmware update for its N-Series Digital Wireless...

16/04/2026

NAB 2026: See Sony's Live Stage Presentations at NAB Show 2026

Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...

16/04/2026

Perfect Game and Youth Prospects Announce Broadcast Rights and Content Partnership

Perfect Game and Youth Prospects have announced a partnership covering broadcast...

16/04/2026

National Collegiate Rugby Partners with All Womens Sports Network for 2026 National 7s Championships

National Collegiate Rugby (NCR) has announced a media rights partnership with Al...

16/04/2026

NAB 2026: Audio-Technica Introduces BP350ST-UB and BP350ST-UL Mid-Side Stereo Broadcast Microphones

Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...

16/04/2026

NAB 2026: PSSI Global Services Acquires Beagle Networks

PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...

16/04/2026

NAB 2026: Blackmagic Design Releases Blackmagic Camera for iOS 3.3

Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...

16/04/2026

SVG New Sponsor Spotlight: 4Wall Entertainment's Dave Caulwell on Scaling Live Event Production for Sports

As live sports production continues to expand across linear, digital, and in-ven...

16/04/2026

ESPN Enters First HDR Postseason With REMCO Support in New Bristol-Based Control Rooms

Part of an infrastructure upgrade, the recently constructed spaces accommodate n...

16/04/2026

NBC Sports Tips Off First NBA Playoffs Campaign in 23 Years With Six-Truck Fleet, Interchangeable Production Model

NBC has added NEP's Supershooter 11, which only just came online in time for...

16/04/2026

Introducing a Smarter, Smoother Experience for Tablets

At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...

16/04/2026

Telsie T - SonicWorlds extended classic German Equaliser

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

16/04/2026

Softube unveil Flow Studio

Compact unit offers hands-on plug-in control Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...

16/04/2026

Fiedler Audio release Armada

Use any VST3 plug-in on immersive audio Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...

16/04/2026

Nugen Audio update Halo Vision

Analysis plug-in gains enhanced frequency readouts Nugen Audio's real-time analysis plug-in has just received a significant update that introduces some ...

16/04/2026

GearExpo UK Announced

Recording & Music Technology Show Sound On Sound are pleased to announce a new recording and music technology exhibition taking place in London on Saturday ...

16/04/2026

SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Contest

SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...

16/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spaceborne Capability

For decades, understanding the physical world from space has required a trade-of...

16/04/2026

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets a...

16/04/2026

Quickplay Deploys Gray Medias New Streaming Platform

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Spectrum TV App Launches On Google TV and Other Android TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Telestream Enables Multi-Cloud Media Workflows with Oracl...

Telestream Cloud Services, including Vantage Cloud, UP, and SENTRY monitoring tools, are now optimized for OCI, powering flexible multi-cloud media orchestratio...