
Adult Swim Achieves Most-Watched Year in its 12-Year History Total Day Performance Ranks #1 on Basic Cable for Adults 18-34, 18-49 and Men 18-34, 18-49
Double-Digit Annual Growth-Between 10%-13%-Scored Across All Target Demos
Network Also Ranks #2 in Primetime Among Adults & Men 18-34, Earning 17%-22% Growth
Digital Gains Also Include #1 Ranking in the Comscore Humor Category
As 2013 draws to a close, Adult Swim, Turner Broadcasting's signature network for young adults, is on track to set new records with its most-watched year in its history among targeted adults 18-34, 18-49 and men 18-34, according to preliminary data from Nielsen Media Research. For the 9th year in a row, Adult Swim also will rank #1 on basic cable in Total Day among adults 18-34 and men 18-34, as well as rank #1 among adults 18-49 and men 18-49, earning double-digit delivery growth across these targeted demos in 2013, ranging between 10% and 13%. In Primetime, Adult Swim will rank #2 on basic cable (behind sister network TBS) among adults 18-34 and men 18-34, capping off a stellar year that charted impressive delivery gains across adults 18-34 (20%), adults 18-49 (17%), men 18-34 (22%) and men 18-49 (17%) vs. 2012.
Among Adult Swim's programming highlights, the Emmy Award-winning original animated series Robot Chicken (Sundays, 12 a.m.) ranked #1 on basic cable across 2013 in its time period among adults 18-34 & 18-49 and men 18-34 & 18-49. New episodes of the Seth Green and Matt Senreich-created stop-motion comedy series increased targeted audience delivery by double and triple digits vs. the same time period in 2012. Similarly, original series The Eric Andre Show, recently renewed for its 3rd season, ranked #1 in its timeslot among adults 18-34, also growing by double digits vs. the time period last year. New episode premieres of Adult Swim originals Aqua TV Show Show (Sunday, 12 a.m.), the 2012 Emmy -winning Childrens Hospital (Thursday, 12 a.m.), China, IL (Sunday, 11:30 p.m.), The Heart, She Holler (September weeknights, 12:30 a.m.), Loiter Squad (Sunday, 12 a.m.), Newsreaders (Thursday, 12 a.m.), NTSD:SD:SUV:: (Thursday, 12:15 a.m.), Squidbillies (Sunday, 12:15 a.m.) and The Venture Bros. (Sunday, 12 a.m.) all grew targeted audience delivery by mostly double digits over their respective time periods in 2012. Finally, Adult Swim's Saturday night TOONAMI block of exclusive Anim programming grew average delivery of all targeted demos by remarkable double digits, ranging between 39% and 44%.
Highlights of Adult Swim's overall 2013 performance, compared to the same 2012 time period, include the following:
PRIMETIME
Adults 18-34 average delivery (558,000) increased by 20%, and ratings (0.8) by 14%
Adults 18-49 average delivery (785,000) increased by 17%, and ratings (0.6) by 20%
Adults 18-24 average delivery (294,000) increased by 21%, and ratings (1.0) by 25%
Men 18-34 average delivery (310,000) increased by 22%, and ratings (0.9) by 29%
Men 18-49 average delivery (416,000) increased by 17%, and ratings (0.7) by 17%
Men 18-24 average delivery (166,000) increased by 27%, and ratings (1.1) by 22%
Total Viewers 2 average delivery (1,514,000) increased by 2%, and ratings (0.5) were unchanged
TOTAL DAY
Adults 18-34 average delivery (580,000) increased by 12%, and ratings (0.9) by 13%
Adults 18-49 average delivery (783,000) increased by 11%, and ratings (0.6) were unchanged
Adults 18-24 average delivery (332,000) increased by 15%, and ratings (1.1) by 10%
Men 18-34 average delivery (342,000) increased by 13%, and ratings (1.0) by 11%
Men 18-49 average delivery (448,000) increased by 10%, and ratings (0.7) by 17%
Men 18-24 average delivery (197,000) increased by 15%, and ratings (1.3) by 8%
Total Viewers 2 average delivery (1,352,000) increased by 4%, and ratings (0.5) were unchanged
Adult Swim's ascendance in the digital arena also continues to climb as the Adult Swim/Funny or Die Network ranked #1 this year in the Comscore Humor category among average monthly Unique Visitors: persons 2 (8.6 million) and men 2 (5.3 million). Across Adult Swim's digital platforms, game plays overall grew by 124% vs. 2012 (Omniture, Bango, Facebook, Steam). Adult Swim mobile games reached 55 million app downloads in 2013 to date, boosted by three consecutive #1 apps in the iTunes store-Robot Unicorn Attack 2, Amateur Surgeon 3 and Giant Boulder of Death (iTunes, Google Play). Adult Swim VOD in 2013 grew 8% over 2012, racking up 64.5 million orders (Rentrak). And the Adult Swim Facebook fan page grew to 4.2 million Likes, attracting more than 700,000 new fans since 2012.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 99 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 12/31/12 - 12/8/13 vs. 12/26/11 - 12/9/12
SOURCE: Nielsen Media Research based on Live 7 blended with Live SD most current data. Rankers based on 3 telecasts minimum.
NOTES: All ratings based on Total U.S. Television Universe of 115,000,000 homes.
ADULT SWIM PR - follow us on Twitter @AdultSwimPR
Contact Info:
Atlanta
James Anderson
(404) 885-4205
james.anderson@turner.com
Wendy Rutherford
(404) 827-5097
wendy.rutherford@turner.com
Joe Swaney
(404) 885-0657
joe.swaney@turner.com
Los Angeles
Courtenay Palaski
(310) 788-6903
courtenay.palaski@turner.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
29/08/2026
Odyssey & Oracle console software update incoming
With a second console now joining their O-Series, SSL have announced the upcoming launch of O-Series V2.0,...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...
29/08/2026
Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...
28/08/2026
KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...
28/08/2026
(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...
28/08/2026
The Italian orchestra, reimagined
IK Multimedia have announced the upcoming launch of Sinphonica, a new family of Italian orchestral instruments designed f...
28/08/2026
Voice-isolation plug-in boasts sub-10ms latency
Launched in 2025, CEDAR Audio's Icons range was created with the aim of bringing the company's renow...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...
28/08/2026
Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...
28/08/2026
Joseph Bell Announces VFX & Animation World Atlas 2026
Joseph Bell August 28, 2026
1 Comment
Joseph Bell's Visual Effects & Animation World Atlas ...
28/08/2026
Paris-Troyes en Champagne Goes Live on France.tv with AVEO
Brie Clayton August 28, 2026
0 Comments
Regional audiovisual company builds broadcastgrade ...
28/08/2026
DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026
Brie Clayton August 28, 2026
0 Comments
DHD.audio has chosen IBC 2026 as the la...
28/08/2026
Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...
28/08/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...
28/08/2026
TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026
New TSL Hummingbird capabilities including Dante control routing, toge...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...
28/08/2026
Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...
28/08/2026
Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...
28/08/2026
At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...
28/08/2026
SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026
SportsBox brings flexibility without compromise to high...
28/08/2026
Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO
Riedel Communications is strengthenin...
28/08/2026
LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...
28/08/2026
LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...
28/08/2026
Friday 28 August 2026
Sky Secures Approval for Major Livingston Campus Investme...
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...