Telstra Broadcast Services Expands Capabilities with MediaCloud Acquisition

Telstra Broadcast Services Expands Capabilities with MediaCloud Acquisition By Ken Kerschbaumer, Editorial Director

Tuesday, June 15, 2021 - 1:58 pm

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Telstra Broadcast Services (TBS) has acquired MediaCloud, providing Telstra with a suite of significant software-defined and cloud-based capabilities, media cloud delivery experts, and a London-based master control room that is equipped with the capability to support major global companies and events.

Head of TBS Andreas Eriksson says the addition of the MediaCloud platform will provide broadcasters with incredible flexibility to manage their content offerings through virtual environments.

Andreas Eriksson says the acquisition of MediaCloud expands the TBS value proposition.

The global media industry is expanding to cloud-enabled and software-defined capabilities, he explains. Adding these leading new capabilities alongside TBS's existing global fiber and satellite networks sets us up to meet the evolving needs of the broadcast market as well as expand our value proposition to our global client base by providing a world-class broadcast operations in London.

The addition of MediaCloud capabilities to TBS's Professional Media portfolio will enable it to offer managed streaming as a complete service offering that enables broadcasters to specify, launch and monitor over-the-top services with minimal resources while maintaining broadcast-grade SLAs. In addition TBS will be able to deliver high-quality video content and live broadcast streams including HD, SD and Ultra HD (4k) to any registered destination point, across the public internet. It is expected that this internet delivery capability will form a new entry-level tier of services, the Telstra Internet Delivery Network, available to broadcasters and media companies wishing to use TBS's global networks but not requiring the premium service level agreements offered by its current solutions.

The acquisition also brings media management and content orchestration via a fully managed or platform-as-a-service offering that provides media asset management, content orchestration of complex media workflows and localization. This will also include the ability to import, manage and preview video, audio and subtitle assets, along with various transmission schedules.

And, lastly, it gives TBS playout capabilities via a fully managed 24/7 service for the creation of broadcast-grade linear and complex television channels.

As part of the acquisition, Australian free-to-air TV channel SBS has renewed its playout contract for MediaCloud services for seven years. This means everything from SBS News to the latest primetime show will be assembled and played out via TBS.

Darren Farnham, SBS Acting Chief Technology Officer, says: We're pleased to have extended our agreement for MediaCloud services with the backing of Telstra, and to continue delivering SBS's unique content to audiences on their device of choice.

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