BravesVision Comes to New Park

ATLANTA-The game's the thing.

That may sound like a mere clich , but Scott Cunningham, the Atlanta Braves' senior director of fan experience, stands behind it. And to understand the video setup at SunTrust Park, the team's new home field, the fans need to comprehend what he's thinking.

While many franchises have installed video boards that are taller and wider than last year's model as a new venue opens, that effect has left some observers wondering if their looming presence detracted from the game that was unfolding before them.

That led Cunningham to distance himself from that notion, and to ensure that the video element accentuated what was happening on the field-and didn't take away from it.

That said, the Braves, Cunningham and Panasonic Enterprise Solutions are gunning for a high-tech video integration at SunTrust Park that will be hailed as the best video show in Major League Baseball.

BOARDS ABOUND

Cunningham has been with the Braves since 2005 (the year the big board at Turner Field, the Braves' former home, was upgraded), and has had the benefit of going script-to-screen on the new installation, from the creative process to the issuing of the request for proposal, which was won by Panasonic; it's now in its final stages of the initial install at SunTrust.

While the second board at Turner was, at one time, the largest LED board at a sports venue in the world (a fact that was certified by the Guinness Book of World Records ), Cunningham now feels that the new main Panasonic board, dubbed BravesVision -while almost twice the size of what the Braves employed at Turner Field-suits today's needs. But know that it's not the largest screen in MLB.

The LED board at Atlanta's new SunTrust Park may be bigger than the board at the Braves' previous home, Turner Field, but it's not the biggest in MLB-because the team didn't want the video experience to overwhelm the fans as they also watch the action on the diamond.

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