EE unveils the world s first 4G action camera and new connected strategy

UK communications company EE has unveiled the world's first 4G connected action camera - the 4GEE Action Cam.

4GEE Action Cam will allow users to broadcast HD video content live and on the go to smartphones and tablets, and it will be the first in a range of 4G connected' devices planned from EE in 2015, all designed to take advantage of EE's superfast 4G mobile network.

With Britain's biggest and most advanced 4G network, EE is uniquely placed to be the first UK operator to look beyond mobile phones and take steps to enable the connected future. EE's new connected strategy will see it develop its own products, as well as work with innovative businesses to deliver new experiences for customers.

Inspired by consumers' ever-increasing desire to communicate and connect instantaneously, as demonstrated by the boom in live-broadcasting apps, the 4GEE Action Cam provides an opportunity to live broadcast unmissable life moments such as a child's first steps with family and friends, extending experiences and revolutionising the fast-growing action camera market.

Olaf Swantee, CEO, EE, said: Over the past two years we've witnessed how 4G connectivity has changed behaviour and instilled a desire to connect and communicate instantaneously when out and about.

We've introduced our connected strategy' as we understand our customers not only want superfast coverage, they want products that give them the very best experiences, coupled with the most innovative and exciting ways in which to share them. The 4GEE Action Cam is a great example of this, a product that keeps us connected in a new way, even in the most extreme conditions, sharing those epic moments as they unfold. It's the first of several highly innovative products from our devices portfolio to be unveiled this year for work and for play, offering a video experience like no other currently available on the market.

With the 4GEE Action Cam on the UK's biggest 4G mobile network, live action enthusiasts can broadcast their video moments via the multimedia streaming platform skeegle and store on an SD card to re-live those epic moments.

The 4GEE Action Cam is capable of capturing both full HD video (1080p) (720p for broadcast) and 13MP stills. The camera also allows users to drop the resolution to standard definition in favour of a higher frame rate (60fps), perfect for capturing ultra-smooth action footage, such as cycling and other fast moving adventure sports.

The 4GEE Action Cam includes an accompanying viewfinder watch which provides a simple and convenient way to frame pictures and video, and lets the user stay in control with a quick glance at the wrist.

Similarly, the Action Cam app - available on iOS and Android - allows the user to have complete control over all camera functions and settings, with the added option of managing pictures, videos, data usage and top-ups.

The live broadcast functionality of the 4GEE Action Cam is powered by skeegle, the new secure personal broadcasting service that lets users broadcast their life live to friends and family.

Skeegle has three main functions: Broadcast (live streaming), Replay (your personal programme guide containing all your skeegle videos) and Circles (the way you create and manage your contact groups). Once you've created a Circle of friends from your mobile contacts, you can immediately stream live to them by simply pressing the broadcast' icon. Each skeegle stream can last up to 10 minutes, and unlike other live mobile broadcasting services, skeegle is totally personal - only friends, family and contacts that you invite can see your stream.

The 4GEE Action Cam will be available from 16 June via EE stores, EE telesales and the EE online shop, as well as indirect partners including Dixons Carphone, Amazon, Selfridges and camera retailer Jessops.

ee.co.uk/actioncam

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