HP Announces Second Annual HP Engage Conference to Inform and Inspire Marketers

HP Announces Second Annual HP Engage Conference to Inform and Inspire MarketersBuilding on success of last year's event, conference will focus on the use of Big Data and technology to transform customer engagement

Palo Alto, Calif., Apr. 2, 2015 HP Software today announced the second annual HP Engage conference, an opportunity for business, IT, and marketing leaders, to learn more about optimizing every step of the customer engagement journey. This is a must-attend event for customers of the HP Marketing Optimization portfolio, including HP Exstream, HP TeamSite, HP MediaBin, HP Digital Marketing Hub, HP Qfiniti, HP Explore, HP Optimost, and HP Aurasma.

HP Engage will take place October 4-6 in San Diego, California at the Hilton San Diego Bayfront Hotel. Please visit HP Engage to register.

The annual event brings together HP Marketing Optimization's diverse and internationally recognized enterprise customers. Attendees will gain valuable insights from fellow event participants, industry experts and thought leaders, who will focus on how to leverage the latest trends and developments in the use of Big Data technologies for the management of customer communications, digital experiences, contact center, and mobile and social engagement.

HP Engage will feature new product demonstrations, hands-on and personalized training, and keynote and break-out sessions showcasing customer best practices, how to deliver break-out return on investments, optimized operations, and the delivery of superior marketing and engagement outcomes.

Over 600 customers and partners attended last year's event and the response was overwhelmingly positive:

(At HP Engage) we're able to give direct feedback, we're able to see what's on HP's roadmap, and we're able to see how it fits into emerging technologies, said Michael O'Brien, Software Engineer at Asurion. That kind of opportunity really brings incredible value.

Big Data is disrupting how businesses engage with their customers. As more and more companies seek to compete on the basis of customer experience, it is essential for organizations to understand customer interactions across multiple channels and engage those customers with personalized, dynamic experiences.

Customer engagement is no longer a one-way street you have to engage with your customers across multiple channels and speak to them on their own terms, said Andrew Joiner, VP & GM, Marketing Optimization, HP Software. HP Engage is a great opportunity for customers, partners, and thought leaders to continue their customer engagement transformation journey and explore new strategies and technologies that will help them deliver superior business outcomes.

Highlights for HP Engage 2015 include:

Products covered:HP Exstream, HP TeamSite, HP MediaBin, HP Digital Marketing Hub, HP Qfiniti, HP Explore, HP Optimost and HP Aurasma

Social media: follow the event hashtag #HPEngage15 on Twitter, and updates from @HPMktgOpt

Registration: please visit www.hpengage.com/hpengage15

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of HP for future operations, including the separation transaction; the future performance of Hewlett-Packard Enterprise and HP Inc. if the separation is completed; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy, including the planned separation transaction, and plans for future operations and investments; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the execution, timing and results of the separation transaction or restructuring plans, including estimates and assumptions related to the cost (including any possible disruption of HP's business) and the anticipated benefits of implementing the separation transaction and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2015, and HP's other filings with the Securities and Exchange Commission. HP a

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1947282...
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