Astro's Time to Evolve' campaign Supports SMEs in uncovering ...

Astro's Time to Evolve' campaign Supports SMEs in uncovering opportunities amid challenging landscape

Date Released:09 Aug 2021

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KUALA LUMPUR, 9 August 2021 - The small and medium-sized enterprises (SMEs) have been facing an unprecedented disruption when the COVID-19 pandemic hit the world more than a year ago. Astro continues its effort in supporting the affected enterprises with the launch of Time to Evolve campaign featuring experts from various industries who will share professional insights to help the SMEs in searching for new business opportunities.

Astro has always been committed in assisting the SMEs with initiatives including Reignite SMEs' contest under its Business Talk umbrella, #MELODYSupportsSME' programme by MELODY and XUANBah!' e-commerce platform. Through these initiatives, business owners were offered free advertising packages to gain optimal exposure for new business opportunities leveraging Astro's high penetration.

This year, Astro introduces the Time to Evolve campaign with the Watch, Learn and Evolve' tagline, which focuses on helping SMEs to identify their weaknesses and turn around to survive the pandemic.

Wong Siah Ping, Vice President of Astro Chinese Customer Business said, With the pandemic going on for more than a year and the nation undergoing a prolonged lockdown, transformation is unevitable especially for the SMEs. We hope to be able to help these enterprises in observing, learning and evolving from the crisis in order to revive their businesses.

Business Talk returning for the 4th season with new host line up

After 3 sucessful seasons in a row, Astro AEC signature Business Talk is returning for the 4th year. The latest instalment of Business Talk will see Gan Jiang Han and his new partner, renowned financial and current affairs DJ Xiao Ma hosting together with a new lineup of experts from various industries, helping the SMEs to discover new business opportunities.

The popular talk show will tackle challenging business topics from navigating economic uncertainty to seizing opportunities amid adversity. Expect entertaining conversations that uncover real insights as the industry experts share their unique perspectives. Business Talk 4.0 will premiere from 16 August 2021, every Monday at 9:30pm on Astro AEC (HD CH306) and Astro GO.

To help providing an all-round solution to SMEs in this new season, viewers can also scan the QR code that appears on Business Talk 4.0 to submit questions related to the topic of the show. The experts will then answer the relevant questions via Facebook Live on Hotspot FB page the day after the show's premiere (from 17 August 2021, every Tuesday at 9pm).

A series of exciting business programmes and activities will be unveiled to support SMEs

Besides Business Talk 4.0, joining Astro Time to Evolve campaign will unveil a series of new programmes and activities including Astro Equipped to Evolve Webinar - a virtual seminar by experts in various aspects to support SMEs and furnish them with the right tools, techniques and knowledge in adapting to uncertain economic climate. Under the ecosystem, there will also be Free Online Courses catered to different business sectors.

Brand new series Small Business Big Ideas, which provides microentrepreneurs with more knowledge, from the fundamental skills and information such as how to register for their businesses to the allocation of shares and more. Viewers can also expect to see the return of SME Great Helper 2.0, a reality show showcasing mentors who are ready to give advices and help struggling SMEs turn their businesses around.

Stay tuned for more exciting business-oriented content and activities from Astro! For more information, visit www.astrobusinesstalk.com #AstroTimeEvolve

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