Telstra and Cisco to Advance On-Demand Unified Services

Telstra and Cisco to Advance On-Demand Unified Services Ciscos advanced Software Defined Networking (SDN) and Network Function Virtualization (NFV) solutions will allow Telstra to rapidly launch new services and transform customer experiences

BARCELONA, March 2, 2015 Today at Mobile World Congress, Telstra and Cisco announced their intention to extend their strategic collaboration by giving Telstra's domestic and global business customers a unified, on-demand suite of cloud and managed network services.

Telstra and Cisco are looking to focus on four key areas to deliver virtualized managed network and cloud services based on an open architecture:

1. Unified customer and product experience across cloud, network and value-added services

2. Improved speed to market with rapid product development

3. Near real-time, dynamic and elastic provisioning of services, on premise and in the cloud

4. Operational efficiency and simplification

Kelly Ahuja, Senior Vice President of Cisco s Service Provider Business, Products, and Solutions, said the open architecture will be built on Cisco's Evolved Services Platform (ESP), the industry s most comprehensive virtualization and orchestration software platform, which creates, automates and provisions services in real time across compute, storage and network functions.

The result will be new Telstra ready to consume services that can be rapidly deployed through a single self-service portal, and will enable customers to connect private and public clouds and managed network services in a manner that has not previously been possible.

Cisco is honored to work with Telstra. Using our collective breadth of innovation and capabilities, we are co-creating new solutions that will address key business challenges through a transformational architecture. Together, we intend to bring to market an open platform that will transform the customer experience and revolutionize the way cloud, network, and managed services are deployed, delivered and consumed, Ahuja said.

Telstra Chief Operations Officer Kate McKenzie said while cloud and software services had turned traditional server, storage and application use and provisioning upside down, the network had remained fairly static when it came to service provisioning. In a nut shell, we want to transform our network services so they become instantaneous purchased and provisioned in the same manner as cloud.

The new services are a direct response to our customers' need to rapidly respond to changing market dynamics that pose direct challenges to IT. Increasingly, customers are being asked to adapt to a competitive business environment by quickly developing and implementing differentiated business services in an application-driven, digital economy. As such, they're sensitive to the need to rapidly innovate and deploy using the cloud in a highly secure and controlled way, but at the same time, reducing and managing costs.

To assist them, Telstra is building innovative services in a way that our customers have told us they want to consume them on demand. With Cisco, we will create a world-leading open network platform and software defined experience so customers can bring together the benefits of cloud and managed network services all through a single, self-service platform, with drag and drop functionality.

Our vision is for our customers to no longer be restricted by operational complexity, rigid processes, lengthy delays or long provisioning, installation and repair cycles. The launch of these next generation network products will enable the consumption of network services to be as easy as consuming cloud and apps, McKenzie said.

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Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Telstra Media contact:

Cath Harris +61 477 747 176

Email: media@team.telstra.com

www.telstra.com.au/abouttelstra/media-centre/

Reference: 028/2015

Cisco media contact:

Cori Drogemuller, +61 7 3238 8227

Email: cisco@hotwirepr.com.au

LINK:	http://newsroom.cisco.com/press-release-content?type=webcontent&articl...
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