
Nuestro Lugar: North Shore is the first resident-designed, culture-driven, community development project in the rural, migrant community of North Shore, California. Throughout its efforts, Artbound will chronicle Nuestro Lugars various physical improvements, economic activity projects, and multi-faceted arts and culture initiatives that will use North Shores assets as catalysts for change.
I watch Maria hold Cesars baby sister during the community premiere of The Salty Bottom Show, picking her up, letting her play with her hair and glasses like she might be her own sibling. The sense of community is strong here in North Shore, and after a week of working closely with our core group of summer attendees, Im feeling pangs of sadness along with pride and excitement. The North Shore Yacht Club is packed with guests, friends, and attendees for our first official showing. In a short week, the kids of North Shore have come together to create a living testimony of the combined knowledge and value of their community.
For over two years, Kounkuey Design Initiative has been working with North Shore community residents to design a five-acre public space through a participatory design process. At the core of this process is an effort to reveal the communitys natural, historical, cultural, and human assets. KDIs artistic directors Shannon Scrofano and Evelyn Serrano have been working with residents to develop art-centered initiatives to identify and support community assets. The summer program, now in its second year, is one of such initiatives.
This summer we spent two weeks working with North Shore youth on our Media Makers arts program. In the beginning we spent a long time talking with the children about what the community of North Shore has to offer the world, as if there were some hidden physical attribute that could sway peoples preconceived notions about the Salton Sea. We sat in the Yacht Club on folding plastic chairs listing our ideas on a large imposing whiteboard.
We have a banana museum! someone declares.
Theres really good tacos, says another.
I think those are in Mecca someone counters.
Its slow at first, coming up with ideas about what you can offer a larger community to change their speculative notions. And yet, as we are all sitting in that wonderfully air-conditioned room looking out over the beautiful landscape of the desert and sea, I am struck by a sense of calm.
What is it about North Shore that we want to share with the world? What is missing from the media coverage that over the past 60 years has built up so many negative perceptions about this striking place?
The birds, someone says. We have lots of nature. Then our list starts and doesnt stop until we have collected enough ideas to drive a full-fledged TV program.
Ive worked with many kids in many different places and communities, but the young artists of North Shore are truly something else. On day one, we presented them a challenge that would have stumped most adults: create a trailer for a show about the community of North Shore that will get people excited about watching. In five minutes we had a name for our show, The Salty Bottom Show. In two hours we had three trailers to share with the world, all of them dramatic declarations of this new and not-to-be-missed TV show.
Our filming process was unique, as each child involved took on multiple roles throughout the week to create the show. The common goal always stood at the forefront of our process: to create and share a show that highlighted the culture, history, individuals, and community of North Shore. Underneath and driving all of this however was the hidden gem of the community, the children.
I remember turning to Kate Hoffman, a fellow teaching artist in the program during one of our brainstorming sessions and asking her incredulously, Have you noticed how these kids work with each other? For a classroom teacher in the arts who is used to the difficulties of mixed-age groupings, the collaboration we were witnessing on day two of our program was remarkable.
The sense of calm and purpose that these children embodied was visible to everyone who witnessed the creation of The Salty Bottom Show. When Park Ranger Rick came to visit and interviewed with that days host, Maria, on a segment about the biodiversity and ecology of the sea, it was obvious he was surprised by the professionalism of our crew.
Two camera-people, a sound engineer, lighting director, set designers, an interviewer, a director, and a rapt audience had transformed the linoleum-tiled space of the Yacht Club recreation room into a bustling TV set. iPads on tripods captured all the action, while our sound engineer monitored levels and our interviewer posed questions for our guest that elicited responses about the migration of over 400 species of birds to the preserve every year and the recreational potential of the sea.
We learned that the Salton Sea is in fact safe to swim in, that the tilapia who have survived the increase in salinity of the sea over the years are safe to fish and help sustain the population of the over 4 million birds who visit the nature preserve each year.
Our guests were fascinating. They walked us through the earliest histories of the sea. Its creation through irrigation canals diverting water from the Colorado River, and the boom of the 1950s that established the sea as a premiere resort destination.
Embedded in the show are interviews with a historian, a ranger, an activist. These interviews are informative, and engaged our crew throughout the filming process. However, the segments directed and lead by the children of North Shore, interspersed throughout, will give viewers yet another sense of the hidden assets of this community.
As you watch you will see an array of talents on display. Singers, comedians, a classic and thrilling foot race,
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...