Grass Valley Brings the Media Revolution to IBC 2025

Grass Valley, the pioneering media and entertainment technology innovator, is bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with major new innovations that cover every stage of the media production workflow. Alongside its GV Alliance partners, the company will demonstrate the end-to-end solutions empowering media organizations around the world, setting the pace for industry transformation.

The company will welcome visitors to its familiar Hall 9 home (booth 9.A01) to share the success stories behind its impressive organic growth, including strong year-over-year gains in bookings and revenue across its product portfolio. This momentum is driven by Grass Valley's commitment to innovation, the rapid adoption of its AMPP ecosystem (with bookings up over 120% YoY), and the continued success of core products like the newly updated Karerra and K-Frame VXP production switchers, and the refreshed LDX-100 series camera range including the new LDX 180 Super 35 system camera. All of these solutions will be showcased in Amsterdam, as part of the broader GV Media Universe ecosystem.

Growth Story

Our organic growth story, underpinned by true innovation with the GVMU and AMPP ecosystems, is setting the pace for industry transformation as media businesses transition to new and more sustainable ways of operating, says Grass Valley's Chief Executive Officer, Jon Wilson. Our next-generation innovations are powering a new era of agile, sustainable, and cost-effective production and distribution capabilities for organizations globally to transform their operations. Alongside our Alliance partners we're looking forward to sharing these success stories, and our major new developments, from our IBC 2025 booth.

Fresh from its launch at NAB Show in April, the landmark LDX 180 camera will make its European debut in Amsterdam. Boasting an in-house-developed 10K Super 35 Xenios imager, the new camera combines true cinematic depth-of-field with the speed and precision required for live production, giving media companies the ability to completely redefine storytelling with native UHD output in unparalleled quality. Grass Valley will also preview a brand new addition to the LDX portfolio exclusively at IBC 2025. Stay tuned for details.

Also on display will be the K-Frame VXP production switcher and Karerra V2 control panels, which debuted at IBC 2024 and are now available for shipping. The agile, virtualized systems are designed for production teams working in space-and budget-conscious environments and have quickly become the trusted foundation for hybrid and software-based operations, transforming the way many forward-thinking companies work.

Building Bridges

We're not here to choose sides; whether your operation is grounded in hardware, cloud, or hybrid workflows, Grass Valley has a-la-carte solutions that fit, says Chief Product Officer, Adam Marshall. Our newest networking solutions reflect this approach by combining high density FPGA processing with the flexibility of virtualization and software-defined workflows across hybrid compute platforms all managed through a single control layer. The goal is to give customers full control and flexibility, so they can decide how, where, and when to deploy their infrastructure.

Debuting at IBC 2025, this new networking portfolio seamlessly connects traditional SDI and IP workflows, whether used as a high-density gateway or as a bridge to the AMPP GRID fabric. It delivers unmatched scalability, density, and efficiency for virtualized workflows. By bridging hardware and virtualized environments, these solutions give media organizations the flexibility to simplify infrastructure and optimize resources on their own terms.

GVMU's ability to orchestrate the entire production chain, from first cue to final cut, will be demonstrated by major new developments in integrated replay and end-to-end production automation. Alongside upgrades to LiveTouch X replay system and the Framelight X ingest and content management platform, Grass Valley will showcase how the core capabilities of AMPP OS are providing tightly integrated workflows that reduce effort, increase flexibility, and deliver measurable efficiency. The company will also showcase its instantly deployable Playout and FAST offerings that provide media organizations with the tools to launch, adapt, and scale with ease. These solutions are developed in close collaboration with key GV Alliance partners, with exciting new partnership announcements to be revealed in the lead-up to the show.

We're introducing, enhancing, and scaling solutions across the entire GVMU ecosystem, continues Wilson, and we're doing so with a steady, global rhythm that reflects our commitment to empowering customers with the tools they need to navigate the accelerating pace of operational change.

Those solutions and the drive for technology transformation across the industry will be major discussion points at this year's GV Forum, which takes place on Thursday, September 11 at the Rosarium, Amstelpark. Wilson will lead insight from the company's leadership team with strategic industry perspectives and updates on the latest innovations in software-defined technology.

Grass Valley invites you to experience how it is leading the media revolution at Booth 9.A01, Hall 9, at IBC 2025, RAI Amsterdam Convention Center, September 12-15.

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