The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of
U promises its viewers shows they really want to watch, whatever type of TV show you love, we've got U', with 8,500 hours of quality programming - fitting aptly with the ad's soundtrack, I've Got You Babe
The worldwide icon is seen singing karaoke in EastEnders' Queen Vic with Barry (Shaun Williamson), presenting a cake in the shape of a U' to the judges in MasterChef Australia, and hitching a lift in crime drama series Sons of Anarchy
New original comedy reality gameshow Battle in the Box hosted by Jimmy Carr, Whitstable Pearl series two, and the UK premiere of Orlando Bloom: To the Edge head up the launch of U
UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark todays launch of U and celebrate the wealth of free quality content on its platform to suit all tastes. In a creative twist, the global superstar travels through some of Britain's best-loved shows on U performing her own iconic song I Got You Babe.
The advert starts with UKTV execs pitching their creative to Cher, who, in a vision, says she can see it now , and immediately starts singing I Got You Babe. Along the way, Cher meets EastEnders' Barry (Shaun Williamson), and together they perform karaoke in the Queen Vic, as well as encountering Orlando Bloom, perched on the top of rock as he tests his physical and mental strength in the self-titled UK premiere Orlando Bloom: To the Edge. The superstar has a chance to test her own nerve as she'sseen sat in the back of the car driven by Chris Kamara and Jeff Stelling, cheating death in Sri Lanka in World's Most Dangerous Roads.
Viewers can catch a glimpse of Cher make a surprise appearance in Secrets of the London Underground, as well as many other well-loved shows including popular series Annika, which sees the Goddess of Pop perform to DI Annika Strandhed (Nicola Walker) who heads up the shows Marine Homicide Unit, as the unlikely duo don lifejackets as they sail the Scottish waters together.
The TV commercial was developed by UKTV's in-house creative agency in partnership with HunkyDory Films, and led by Scott Russell, UKTV's creative director. It was directed by Christian Bevilacqua, with Leanne Farleigh as senior producer, Mary Claire Seiler as head of production, and Eoin Mclaughlin was creative consultant. Penny Brough, CMO for UKTV, ordered the commercial as part of the launch of UKTV's new masterbrand.
"It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U "Scott Russell said: We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape. It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U. What's more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers. Who better to do this than mega superstar, Cher, performing a brand new version of her iconic song, I've Got You Babe, whilst meeting some new and familiar friends on the way?
The advert will be available on UKTV's beloved social and linear channels including U&Dave, U&DRAMA, U&YESTERDAY and U&W from today, and supported by UKTV's biggest ever media spend on ITV, Channel 4andSky, as well as YouTube, Facebook and TikTok.
UKTV has an ambitious growth strategy, focussed on supercharging its streaming service and growing its linear channels. A key driver of this is connecting and better leveraging the brands within UKTVs estate. The launch of this new masterbrand supports this strategy by making it easier for users to navigate both online and on-air. The simplicity of the new U brand architecture also retains the names and equity of the existing channel brands that are well-known and loved across the UK.
Consumers can find out how to stream U here.
For more information, please contact:
Ben Duncan, Consumer Publicity Manager, UKTV
Lauren Mutimer, Platform Publicist, UKTV
Charlotte Scott, Head of Consumer Communications, UKTV
Notes to Editors
#wegotu
TVC Credits
Creative Agency: UKTV Creative
Production Partner: HunkyDory Films
Creative Director: Scott Russell
Creative: Eoin Mclaughlin
Director: Christian Bevilacqua
Senior Producer: Leanne Farleigh
Talent Acquisition/Liaison: Leanne Farleigh
Head of Production: Mary Claire Seiler
Assistant Producer: Olivia Watters
Head of Design: Peter Allinson
Post Production: HunkyDoryFilms/ Al Sinclair
VFX: HunkyDory Films
Programming on U
U will become home to thousands of hours of free content from a raft of genres, including: drama (Annika, Holby City, Madam Secretary, Sister Boniface Mysteries, A Million Little Things), comedy (Meet the Richardsons, Red Dwarf, Live at the Apollo, Mock the Week, We Are Not Alone), entertainment (Big Zuus Big Eats, David Mitchells Outsiders, QI, Mel Giedroyc: Unforgivable, Worlds Most Dangerous Roads) and factual entertainment (Stacey Dooley Sleeps Over, MasterChef Australia, Katie Piper: Jailhouse Mums, Secrets of the London Underground, Bangers & Cash). U will also give viewers access to exclusive shows, award-winning originals, premiere acquisitions and iconic programmes from the BBC.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
17/10/2025
Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...
17/10/2025
ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...
17/10/2025
Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...
17/10/2025
Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform.
Pebble, the leading automation, co...
17/10/2025
HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...
17/10/2025
Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...
17/10/2025
Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...
17/10/2025
NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...
17/10/2025
NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....
The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of 
