The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of
U promises its viewers shows they really want to watch, whatever type of TV show you love, we've got U', with 8,500 hours of quality programming - fitting aptly with the ad's soundtrack, I've Got You Babe
The worldwide icon is seen singing karaoke in EastEnders' Queen Vic with Barry (Shaun Williamson), presenting a cake in the shape of a U' to the judges in MasterChef Australia, and hitching a lift in crime drama series Sons of Anarchy
New original comedy reality gameshow Battle in the Box hosted by Jimmy Carr, Whitstable Pearl series two, and the UK premiere of Orlando Bloom: To the Edge head up the launch of U
UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark todays launch of U and celebrate the wealth of free quality content on its platform to suit all tastes. In a creative twist, the global superstar travels through some of Britain's best-loved shows on U performing her own iconic song I Got You Babe.
The advert starts with UKTV execs pitching their creative to Cher, who, in a vision, says she can see it now , and immediately starts singing I Got You Babe. Along the way, Cher meets EastEnders' Barry (Shaun Williamson), and together they perform karaoke in the Queen Vic, as well as encountering Orlando Bloom, perched on the top of rock as he tests his physical and mental strength in the self-titled UK premiere Orlando Bloom: To the Edge. The superstar has a chance to test her own nerve as she'sseen sat in the back of the car driven by Chris Kamara and Jeff Stelling, cheating death in Sri Lanka in World's Most Dangerous Roads.
Viewers can catch a glimpse of Cher make a surprise appearance in Secrets of the London Underground, as well as many other well-loved shows including popular series Annika, which sees the Goddess of Pop perform to DI Annika Strandhed (Nicola Walker) who heads up the shows Marine Homicide Unit, as the unlikely duo don lifejackets as they sail the Scottish waters together.
The TV commercial was developed by UKTV's in-house creative agency in partnership with HunkyDory Films, and led by Scott Russell, UKTV's creative director. It was directed by Christian Bevilacqua, with Leanne Farleigh as senior producer, Mary Claire Seiler as head of production, and Eoin Mclaughlin was creative consultant. Penny Brough, CMO for UKTV, ordered the commercial as part of the launch of UKTV's new masterbrand.
"It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U "Scott Russell said: We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape. It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U. What's more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers. Who better to do this than mega superstar, Cher, performing a brand new version of her iconic song, I've Got You Babe, whilst meeting some new and familiar friends on the way?
The advert will be available on UKTV's beloved social and linear channels including U&Dave, U&DRAMA, U&YESTERDAY and U&W from today, and supported by UKTV's biggest ever media spend on ITV, Channel 4andSky, as well as YouTube, Facebook and TikTok.
UKTV has an ambitious growth strategy, focussed on supercharging its streaming service and growing its linear channels. A key driver of this is connecting and better leveraging the brands within UKTVs estate. The launch of this new masterbrand supports this strategy by making it easier for users to navigate both online and on-air. The simplicity of the new U brand architecture also retains the names and equity of the existing channel brands that are well-known and loved across the UK.
Consumers can find out how to stream U here.
For more information, please contact:
Ben Duncan, Consumer Publicity Manager, UKTV
Lauren Mutimer, Platform Publicist, UKTV
Charlotte Scott, Head of Consumer Communications, UKTV
Notes to Editors
#wegotu
TVC Credits
Creative Agency: UKTV Creative
Production Partner: HunkyDory Films
Creative Director: Scott Russell
Creative: Eoin Mclaughlin
Director: Christian Bevilacqua
Senior Producer: Leanne Farleigh
Talent Acquisition/Liaison: Leanne Farleigh
Head of Production: Mary Claire Seiler
Assistant Producer: Olivia Watters
Head of Design: Peter Allinson
Post Production: HunkyDoryFilms/ Al Sinclair
VFX: HunkyDory Films
Programming on U
U will become home to thousands of hours of free content from a raft of genres, including: drama (Annika, Holby City, Madam Secretary, Sister Boniface Mysteries, A Million Little Things), comedy (Meet the Richardsons, Red Dwarf, Live at the Apollo, Mock the Week, We Are Not Alone), entertainment (Big Zuus Big Eats, David Mitchells Outsiders, QI, Mel Giedroyc: Unforgivable, Worlds Most Dangerous Roads) and factual entertainment (Stacey Dooley Sleeps Over, MasterChef Australia, Katie Piper: Jailhouse Mums, Secrets of the London Underground, Bangers & Cash). U will also give viewers access to exclusive shows, award-winning originals, premiere acquisitions and iconic programmes from the BBC.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of 
