
The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of
U promises its viewers shows they really want to watch, whatever type of TV show you love, we've got U', with 8,500 hours of quality programming - fitting aptly with the ad's soundtrack, I've Got You Babe
The worldwide icon is seen singing karaoke in EastEnders' Queen Vic with Barry (Shaun Williamson), presenting a cake in the shape of a U' to the judges in MasterChef Australia, and hitching a lift in crime drama series Sons of Anarchy
New original comedy reality gameshow Battle in the Box hosted by Jimmy Carr, Whitstable Pearl series two, and the UK premiere of Orlando Bloom: To the Edge head up the launch of U
UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark todays launch of U and celebrate the wealth of free quality content on its platform to suit all tastes. In a creative twist, the global superstar travels through some of Britain's best-loved shows on U performing her own iconic song I Got You Babe.
The advert starts with UKTV execs pitching their creative to Cher, who, in a vision, says she can see it now , and immediately starts singing I Got You Babe. Along the way, Cher meets EastEnders' Barry (Shaun Williamson), and together they perform karaoke in the Queen Vic, as well as encountering Orlando Bloom, perched on the top of rock as he tests his physical and mental strength in the self-titled UK premiere Orlando Bloom: To the Edge. The superstar has a chance to test her own nerve as she'sseen sat in the back of the car driven by Chris Kamara and Jeff Stelling, cheating death in Sri Lanka in World's Most Dangerous Roads.
Viewers can catch a glimpse of Cher make a surprise appearance in Secrets of the London Underground, as well as many other well-loved shows including popular series Annika, which sees the Goddess of Pop perform to DI Annika Strandhed (Nicola Walker) who heads up the shows Marine Homicide Unit, as the unlikely duo don lifejackets as they sail the Scottish waters together.
The TV commercial was developed by UKTV's in-house creative agency in partnership with HunkyDory Films, and led by Scott Russell, UKTV's creative director. It was directed by Christian Bevilacqua, with Leanne Farleigh as senior producer, Mary Claire Seiler as head of production, and Eoin Mclaughlin was creative consultant. Penny Brough, CMO for UKTV, ordered the commercial as part of the launch of UKTV's new masterbrand.
"It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U "Scott Russell said: We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape. It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U. What's more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers. Who better to do this than mega superstar, Cher, performing a brand new version of her iconic song, I've Got You Babe, whilst meeting some new and familiar friends on the way?
The advert will be available on UKTV's beloved social and linear channels including U&Dave, U&DRAMA, U&YESTERDAY and U&W from today, and supported by UKTV's biggest ever media spend on ITV, Channel 4andSky, as well as YouTube, Facebook and TikTok.
UKTV has an ambitious growth strategy, focussed on supercharging its streaming service and growing its linear channels. A key driver of this is connecting and better leveraging the brands within UKTVs estate. The launch of this new masterbrand supports this strategy by making it easier for users to navigate both online and on-air. The simplicity of the new U brand architecture also retains the names and equity of the existing channel brands that are well-known and loved across the UK.
Consumers can find out how to stream U here.
For more information, please contact:
Ben Duncan, Consumer Publicity Manager, UKTV
Lauren Mutimer, Platform Publicist, UKTV
Charlotte Scott, Head of Consumer Communications, UKTV
Notes to Editors
#wegotu
TVC Credits
Creative Agency: UKTV Creative
Production Partner: HunkyDory Films
Creative Director: Scott Russell
Creative: Eoin Mclaughlin
Director: Christian Bevilacqua
Senior Producer: Leanne Farleigh
Talent Acquisition/Liaison: Leanne Farleigh
Head of Production: Mary Claire Seiler
Assistant Producer: Olivia Watters
Head of Design: Peter Allinson
Post Production: HunkyDoryFilms/ Al Sinclair
VFX: HunkyDory Films
Programming on U
U will become home to thousands of hours of free content from a raft of genres, including: drama (Annika, Holby City, Madam Secretary, Sister Boniface Mysteries, A Million Little Things), comedy (Meet the Richardsons, Red Dwarf, Live at the Apollo, Mock the Week, We Are Not Alone), entertainment (Big Zuus Big Eats, David Mitchells Outsiders, QI, Mel Giedroyc: Unforgivable, Worlds Most Dangerous Roads) and factual entertainment (Stacey Dooley Sleeps Over, MasterChef Australia, Katie Piper: Jailhouse Mums, Secrets of the London Underground, Bangers & Cash). U will also give viewers access to exclusive shows, award-winning originals, premiere acquisitions and iconic programmes from the BBC.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...