Sony Pixel Power calrec Sony

Global superstar, Cher, stars in new advert from UKTV celebrating today's introduction of U, its free streaming service

22/07/2024

The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of

U promises its viewers shows they really want to watch, whatever type of TV show you love, we've got U', with 8,500 hours of quality programming - fitting aptly with the ad's soundtrack, I've Got You Babe

The worldwide icon is seen singing karaoke in EastEnders' Queen Vic with Barry (Shaun Williamson), presenting a cake in the shape of a U' to the judges in MasterChef Australia, and hitching a lift in crime drama series Sons of Anarchy

New original comedy reality gameshow Battle in the Box hosted by Jimmy Carr, Whitstable Pearl series two, and the UK premiere of Orlando Bloom: To the Edge head up the launch of U

UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark todays launch of U and celebrate the wealth of free quality content on its platform to suit all tastes. In a creative twist, the global superstar travels through some of Britain's best-loved shows on U performing her own iconic song I Got You Babe.

The advert starts with UKTV execs pitching their creative to Cher, who, in a vision, says she can see it now , and immediately starts singing I Got You Babe. Along the way, Cher meets EastEnders' Barry (Shaun Williamson), and together they perform karaoke in the Queen Vic, as well as encountering Orlando Bloom, perched on the top of rock as he tests his physical and mental strength in the self-titled UK premiere Orlando Bloom: To the Edge. The superstar has a chance to test her own nerve as she'sseen sat in the back of the car driven by Chris Kamara and Jeff Stelling, cheating death in Sri Lanka in World's Most Dangerous Roads.

Viewers can catch a glimpse of Cher make a surprise appearance in Secrets of the London Underground, as well as many other well-loved shows including popular series Annika, which sees the Goddess of Pop perform to DI Annika Strandhed (Nicola Walker) who heads up the shows Marine Homicide Unit, as the unlikely duo don lifejackets as they sail the Scottish waters together.

The TV commercial was developed by UKTV's in-house creative agency in partnership with HunkyDory Films, and led by Scott Russell, UKTV's creative director. It was directed by Christian Bevilacqua, with Leanne Farleigh as senior producer, Mary Claire Seiler as head of production, and Eoin Mclaughlin was creative consultant. Penny Brough, CMO for UKTV, ordered the commercial as part of the launch of UKTV's new masterbrand.

"It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U "Scott Russell said: We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape. It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U. What's more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers. Who better to do this than mega superstar, Cher, performing a brand new version of her iconic song, I've Got You Babe, whilst meeting some new and familiar friends on the way?

The advert will be available on UKTV's beloved social and linear channels including U&Dave, U&DRAMA, U&YESTERDAY and U&W from today, and supported by UKTV's biggest ever media spend on ITV, Channel 4andSky, as well as YouTube, Facebook and TikTok.

UKTV has an ambitious growth strategy, focussed on supercharging its streaming service and growing its linear channels. A key driver of this is connecting and better leveraging the brands within UKTVs estate. The launch of this new masterbrand supports this strategy by making it easier for users to navigate both online and on-air. The simplicity of the new U brand architecture also retains the names and equity of the existing channel brands that are well-known and loved across the UK.

Consumers can find out how to stream U here.

For more information, please contact:

Ben Duncan, Consumer Publicity Manager, UKTV

Lauren Mutimer, Platform Publicist, UKTV

Charlotte Scott, Head of Consumer Communications, UKTV

Notes to Editors

#wegotu

TVC Credits

Creative Agency: UKTV Creative

Production Partner: HunkyDory Films

Creative Director: Scott Russell

Creative: Eoin Mclaughlin

Director: Christian Bevilacqua

Senior Producer: Leanne Farleigh

Talent Acquisition/Liaison: Leanne Farleigh

Head of Production: Mary Claire Seiler

Assistant Producer: Olivia Watters

Head of Design: Peter Allinson

Post Production: HunkyDoryFilms/ Al Sinclair

VFX: HunkyDory Films

Programming on U

U will become home to thousands of hours of free content from a raft of genres, including: drama (Annika, Holby City, Madam Secretary, Sister Boniface Mysteries, A Million Little Things), comedy (Meet the Richardsons, Red Dwarf, Live at the Apollo, Mock the Week, We Are Not Alone), entertainment (Big Zuus Big Eats, David Mitchells Outsiders, QI, Mel Giedroyc: Unforgivable, Worlds Most Dangerous Roads) and factual entertainment (Stacey Dooley Sleeps Over, MasterChef Australia, Katie Piper: Jailhouse Mums, Secrets of the London Underground, Bangers & Cash). U will also give viewers access to exclusive shows, award-winning originals, premiere acquisitions and iconic programmes from the BBC.

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely
LINK: https://corporate.uktv.co.uk/newsroom/global-superstar-cher-stars-in-n...
See more stories from uktv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

08/07/2026

FCC Probe of 'The View' Racks Up 77,611 Comments

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

NAB Releases New Radio and TV Station Self-Inspection Guides

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Systems

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Reel FX Animation Adopts Foundrys Flix on Doctor Dolittle...

Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...

08/07/2026

The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns

The right team. The right time.' How The Killings at Parrish Station stuck t...

08/07/2026

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate Australian television to the global stage

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...

07/07/2026

Open call: Apply for the Media Innovation Europe Validation Booster

Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...

07/07/2026

HAND Issues Persistent Digital IDs to 50 Top 2026 MLB Draft Prospects

The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...

07/07/2026

Cisco and McLaren Mastercard Formula 1 Team Extend Technology Partnership

Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...

07/07/2026

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...

07/07/2026

Chyron Appoints Ahmed Magd as Middle East Sales Director

Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...

07/07/2026

Leader Electronics T&M Equipment Used in Live Broadcast of Pope Leo XIVs Visit to Sagrada Famlia

Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...

07/07/2026

eCLUTCH Secures EMEA and MENA Broadcast Rights for Esports World Cup 2026

eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...

07/07/2026

Riedel and ARRI Support Cinematic Live Production at Eurovision Song Contest 2026

Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...

07/07/2026

ARRI Releases ALEXA 35 Live Xtreme With High-Frame-Rate SDI Output for Live Production

ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...

07/07/2026

IBC 2026: LiveU To Exhibit With LU900Q, Sony Integration, EcoSystem Expansion

LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...

07/07/2026

Peacock Advances Spanish-Language World Cup Streaming With Visin de Campo, Dolby Vision, Real-Time Highlights

Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...

07/07/2026

Australian Rugby League Commission Secures $5.3 Billion Media Rights Deal with Foxtel, Nine, and Sky NZ

The Australian Rugby League Commission (ARLC) has announced a seven-year media r...

07/07/2026

BYUtv Partners With Big 12 for Football Media Days Production

Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms The season for Football Media Days is here, and the Big 12...

07/07/2026

Rogers To Become 100% Owner of Maple Leaf Sports & Entertainment

Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...

07/07/2026

Mobile TV Groups Nick Garvin on Success of MTVG Production Platform at New Mountain Media Center

End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...

07/07/2026

SVG Executive Perspectives 2026: Industry Leaders Discuss Biz and Tech Trends for the Year Ahead

Sports-production-tech experts sound off on the state of the industry...

07/07/2026

Mix Buddy instrument mixer from Heritage Audio

New mixer aimed squarely at instrument-level sources Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...

07/07/2026

Heritage Audio unveil the Tubestrip

New channel strip combines popular hardware designs The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Productions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

07/07/2026

New Nielsen data shows Kiwis' wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...

07/07/2026

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...

07/07/2026

DAS Disputes Wiegels 3.0 EAS Limitations

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LiveU to Showcase Q Era Innovations at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LucidLink Unifies Adobe Frame.io, Enterprise Storage

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

ARRI Introduces ALEXA 35 Live Xtreme Camera

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Riedel and ARRI Bring Cinematic Live Production to the Eu...

Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...

07/07/2026

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...

07/07/2026

Disagreements Abound Over the Adequacy of C-Band Replacements

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Cameras Become More Connected to Production Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

NFL on TV: Time to Move the Regulatory Goal Posts?

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Building a Future-Ready Facility for Tomorrow's Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Rewriting the Control Room: How Broadcasters Are Going Remote

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Fincons Group appoints Andrea Fravega as Global BU Media...

The appointment will drive growth and innovation across the Media Business Unit Fincons Group, a leading IT business consultancy and systems integrator company...

07/07/2026

Big Blue Marble debuts next-gen ultra low latency MoQ str...

International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...

07/07/2026

Leader provides Test and Measurement for global broadcast...

Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Producti...

Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...

07/07/2026

Q Era Innovations Take Center Stage for LiveU at IBC2026

LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...

07/07/2026

Camera to Cloud Meets Camera to Timeline LucidLink Unifi...

LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...

07/07/2026

Comcast's Sky to Acquire ITV Media and Entertainment

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Digital Alert Systems Details ATSC 3.0 EAS Capabilities to FCC

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

New appointments to Screen Australia board

New appointments to Screen Australia board 7 July 2026 The Albanese Labor Government has made new appointments to the Screen Australia board. Dr Tania Chamber...