Sony Pixel Power calrec Sony

Global superstar, Cher, stars in new advert from UKTV celebrating today's introduction of U, its free streaming service

22/07/2024

The witty story sees Cher travel through new and loved shows from U whilst performing a new rendition of the iconic hit song I Got You Babe, which was recorded especially for the launch of

U promises its viewers shows they really want to watch, whatever type of TV show you love, we've got U', with 8,500 hours of quality programming - fitting aptly with the ad's soundtrack, I've Got You Babe

The worldwide icon is seen singing karaoke in EastEnders' Queen Vic with Barry (Shaun Williamson), presenting a cake in the shape of a U' to the judges in MasterChef Australia, and hitching a lift in crime drama series Sons of Anarchy

New original comedy reality gameshow Battle in the Box hosted by Jimmy Carr, Whitstable Pearl series two, and the UK premiere of Orlando Bloom: To the Edge head up the launch of U

UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark todays launch of U and celebrate the wealth of free quality content on its platform to suit all tastes. In a creative twist, the global superstar travels through some of Britain's best-loved shows on U performing her own iconic song I Got You Babe.

The advert starts with UKTV execs pitching their creative to Cher, who, in a vision, says she can see it now , and immediately starts singing I Got You Babe. Along the way, Cher meets EastEnders' Barry (Shaun Williamson), and together they perform karaoke in the Queen Vic, as well as encountering Orlando Bloom, perched on the top of rock as he tests his physical and mental strength in the self-titled UK premiere Orlando Bloom: To the Edge. The superstar has a chance to test her own nerve as she'sseen sat in the back of the car driven by Chris Kamara and Jeff Stelling, cheating death in Sri Lanka in World's Most Dangerous Roads.

Viewers can catch a glimpse of Cher make a surprise appearance in Secrets of the London Underground, as well as many other well-loved shows including popular series Annika, which sees the Goddess of Pop perform to DI Annika Strandhed (Nicola Walker) who heads up the shows Marine Homicide Unit, as the unlikely duo don lifejackets as they sail the Scottish waters together.

The TV commercial was developed by UKTV's in-house creative agency in partnership with HunkyDory Films, and led by Scott Russell, UKTV's creative director. It was directed by Christian Bevilacqua, with Leanne Farleigh as senior producer, Mary Claire Seiler as head of production, and Eoin Mclaughlin was creative consultant. Penny Brough, CMO for UKTV, ordered the commercial as part of the launch of UKTV's new masterbrand.

"It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U "Scott Russell said: We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape. It had to be joyful, have content at its heart, and to tell the story of whatever you love, we've got U. What's more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers. Who better to do this than mega superstar, Cher, performing a brand new version of her iconic song, I've Got You Babe, whilst meeting some new and familiar friends on the way?

The advert will be available on UKTV's beloved social and linear channels including U&Dave, U&DRAMA, U&YESTERDAY and U&W from today, and supported by UKTV's biggest ever media spend on ITV, Channel 4andSky, as well as YouTube, Facebook and TikTok.

UKTV has an ambitious growth strategy, focussed on supercharging its streaming service and growing its linear channels. A key driver of this is connecting and better leveraging the brands within UKTVs estate. The launch of this new masterbrand supports this strategy by making it easier for users to navigate both online and on-air. The simplicity of the new U brand architecture also retains the names and equity of the existing channel brands that are well-known and loved across the UK.

Consumers can find out how to stream U here.

For more information, please contact:

Ben Duncan, Consumer Publicity Manager, UKTV

Lauren Mutimer, Platform Publicist, UKTV

Charlotte Scott, Head of Consumer Communications, UKTV

Notes to Editors

#wegotu

TVC Credits

Creative Agency: UKTV Creative

Production Partner: HunkyDory Films

Creative Director: Scott Russell

Creative: Eoin Mclaughlin

Director: Christian Bevilacqua

Senior Producer: Leanne Farleigh

Talent Acquisition/Liaison: Leanne Farleigh

Head of Production: Mary Claire Seiler

Assistant Producer: Olivia Watters

Head of Design: Peter Allinson

Post Production: HunkyDoryFilms/ Al Sinclair

VFX: HunkyDory Films

Programming on U

U will become home to thousands of hours of free content from a raft of genres, including: drama (Annika, Holby City, Madam Secretary, Sister Boniface Mysteries, A Million Little Things), comedy (Meet the Richardsons, Red Dwarf, Live at the Apollo, Mock the Week, We Are Not Alone), entertainment (Big Zuus Big Eats, David Mitchells Outsiders, QI, Mel Giedroyc: Unforgivable, Worlds Most Dangerous Roads) and factual entertainment (Stacey Dooley Sleeps Over, MasterChef Australia, Katie Piper: Jailhouse Mums, Secrets of the London Underground, Bangers & Cash). U will also give viewers access to exclusive shows, award-winning originals, premiere acquisitions and iconic programmes from the BBC.

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely
LINK: https://corporate.uktv.co.uk/newsroom/global-superstar-cher-stars-in-n...
See more stories from uktv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

25/06/2026

Sports and Dramas Drive April Viewing Patterns in Nielsen's Latest Gauge Reports

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted...

25/06/2026

cUL/UL Certification and the Anton/Bauer EDEN: The New Safety Standard for Production Power

alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...

25/06/2026

Jeopardy!, Wheel of Fortune Tap Clear-Com for Comms Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

ESC 2026 - Big Blue Marble cloud-based delivery powers fl...

The Eurovision Song Contest 2026 in Vienna was a significant success for the Austrian public broadcaster ORF. In Austria, more than 1.5 million viewers tuned in...

25/06/2026

WISYCOM DELIVERS NEW LEVELS OF RF EFFICIENCY AND INFRAST...

Wisycom has further strengthened its ecosystem of professional wireless solutions with the MPR60 Wideband IEM/IFB Receiver with expanded multichannel IFB mode, ...

25/06/2026

Ease Live Powers New Interactive Experience for Rally TV...

Ease Live, the interactivity expert, today announced that its graphics overlay platform is powering a new interactive experience on Rally.TV, the official video...

25/06/2026

VFX History: the origin of After Effects

VFX History: the origin of After Effects Graham Quince June 25, 2026 0 Comments Before it was Adobe, it was CoSA. This is the VFX history of Adobe Aft...

25/06/2026

Creative Remote to Open London Offline Facility

Creative Remote, the provider of remote and hybrid offline editing infrastructure, today announced the opening of 41, its new offline edit facility located at 4...

25/06/2026

Rise Announces 2026 Worldwide Mentoring Cohorts Supportin...

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...

25/06/2026

Emergent Partners with ROCKET to Expand Canadian Operatio...

Emergent, a pioneer in browser-based, AI-enhanced content production environments, today announced a strategic partnership with ROCKET, a premier media-centric ...

25/06/2026

Mobile Television Group Launches MTVG Full-Stack Production Platform

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

NAB Updates FCC on ATSC 3.0 Alerting Advances

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

Tegna Elevates Four Executives to Senior VP

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

The Ultimate Summer Sale Pairing: Steam Sale Meets GeForce NOW Discounts

Summer savings are heating up. From the Steam Summer Sale to GeForce NOW membership discounts, this week's GFN Thursday delivers double the deals and more w...

25/06/2026

Comedian Joe McGucken hosts new RT podcast series Ramble

Launching today (Thursday 25 June), new RT podcast Ramble with Joe McGucken is a series of curiosity-driven conversations where actor, writer and comedian Joe ...

25/06/2026

June 24, 2026

Immune molecule may drive excessive drinking in alcohol use disorder Scripps Research scientists showed that blocking an immune molecule tied to inflammation r...

24/06/2026

NoiseWorks Audio add Mouth De-Click to VoiceAssist

Plus: VoiceAssist Basic now available to UA LUNA users NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...

24/06/2026

Gator introduce the Frameworks Studio Mic Boom 2000

New heavy-duty mic stand joins range The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...

24/06/2026

Waves V17 now available

Latest major plug-in update goes live Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...

24/06/2026

Why Four Bars of Signal Doesn't Always Mean Good Performance

When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...

24/06/2026

Rohde & Schwarz THORIS sets new standard for counterUAS defense

Rohde & Schwarz THORIS sets new standard for counter UAS defense At Eurosatory 2026, Rohde & Schwarz is unveiling THORIS, a German engineered, sovereign count...

24/06/2026

Rohde & Schwarz expands voice communications modernization program for Egyptian air traffic control

Rohde & Schwarz expands voice communications modernization program for Egyptian ...

24/06/2026

Clear-Com FreeSpeak Cell Successfully Tested by RTL Deutschland in 5G Network at...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

24/06/2026

Nielsen's Q1 2026 Ad Supported Gauge

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW Y...

24/06/2026

FCC Flooded with Nearly 28K Comments Regarding Its Probe of 'The View'

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

Hearst Television Brings Ad Addressability to Local Broadcast TV

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

FCC Raises $3.5 Billion in AWS-3 Wireless Auction

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale!

RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale! Brie Clayton June 24, 2026 0 Comments Twixtor v8.1 Standalone adds support for variab...

24/06/2026

Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event

Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event Brie Clayton June 24, 2026 0 Comments Blackmagic cameras, switchers, routers, recorder...

24/06/2026

Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad Insertion, and Refined Switching Tools

Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad In...

24/06/2026

Mapping an Education

Mapping an Education How composer Chloe Clarke Smith navigated her Boston Conservatory experience and brought new meaning to her work June 24, 2026 By Sara...

24/06/2026

The Next Act

The Next Act Dean Krisha Marcano's vision for a connected Theater Division, and the fund making it possible June 24, 2026 Photo by Eric Antoniou The Or...

24/06/2026

Announcing STAGES Magazine 2026

Announcing STAGES Magazine 2026 Marking a decade since Boston Conservatory and Berklee College of Music joined forces, this issue spotlights some of the groun...

24/06/2026

Rede Legislativa Chooses Appear to Support Brazil TV Ver...

In Brazil's TV 3.0 Trials, Appear's X5 is transporting live signals from Bras lia to S o Paulo over the public internet using secure, reliable next-gene...

24/06/2026

Mediaproxy partners with HVS for US broadcast market

Melbourne, Australia - 24 June 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has named Heartland...

24/06/2026

Gray Media Launches Political 360 Digital Advertising Solution

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

FCC Flooded with Nearly 28K Comments on 'The View'

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs

First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs Brie Clayton June 23, 2026 0 Comments First Rush is a native macOS application d...

24/06/2026

Vertical Drama Beneath Crimson Sails Created with Blackmagic Design

Vertical Drama Beneath Crimson Sails Created with Blackmagic Design Brie Clayton June 23, 2026 0 Comments Thunder Child Productions relies on cameras&...

24/06/2026

X-Rite Pantone Adds MSI PRO MAX Displays to Pantone Validated Program for Proven Color Fidelity for Real World Colors

X-Rite Pantone Adds MSI PRO MAX Displays to Pantone Validated Program for Proven...

24/06/2026

Dara Briain forms Dara's Dull Appreciation Society for U

24th June 2026, London: Dara Briain will host brand new comedy entertainment series Dara's Dull Appreciation Society (4x40') celebrating members of th...

24/06/2026

Sky reveals wild new trailer and images for Shaun the Sheep: The Beast of Mossy Bottom

Wednesday 24 June 2026 Sky reveals wild new trailer and images for Shaun the Sh...

24/06/2026

Seven paradoxes shaping the next era of media production - Episode 1

Why Dynamic Media Facilities Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along ...

24/06/2026

Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance

Comscore Announces Partnership with Amazon DSP to Expand Content Addressability ...

24/06/2026

RT is supporting 21 Arts and Cultural Events all over Ireland this July

From Cork to Limerick to Earagail: RT is supporting 21 Arts and Cultural Events all over Ireland this July RT Supporting the Arts is delighted to spotlight...